YouTube ads services that best suits your marketing needs June 2, 2021 by Nada Digital Marketing Throughout the years, YouTube has been a popular online platform for many businesses. It is an online platform with more than 1 billion users. Therefore, many businesses saw the need to use YouTube ads services to grow as well as to offer these services to their clients to help them grow.So, with a really wide audience, many businesses used it as a source for their online marketing campaigns.This article will define YouTube advertising, the different types of YouTube ads services, and Osolutions YouTube ads services.What is YouTube advertising?YouTube advertising is a pay for placement system that allows brands to reach YouTube’s more than 1 billion users through targeted advertisements. These ads such as videos, banners, or text are shown before the requested video plays. These ads can also be shown as an overlay ad while the video plays or in the right margin of the page.YouTube advertising is done through Google Ads that advertises your video content on YouTube or in search results to maximize user reach so that the highest number of people could see your content and could interact with your ad.This platform relies on YouTube ads services that will get your business the exposure that it needs and accomplish its goals and objectives.Types of YouTube ads1.) TrueView adTrueView ads is a type of YouTube ads services that many businesses need if they are choosing to advertise on YouTube. This type of YouTube ads gives the viewers the most control over the advertisements that they see. So, a viewer always has the choice to select the ads that they want to watch and skip the ads that they don’t want to see. TrueView ads are also great for businesses where they only pay for Trueview ads only when users watch at least 30 seconds, watch an entire short video, or interact with the ad in some way such as clicking on the call to action.Businesses also save money and reach a specific target audience that is interested in what the businesses offer. because viewers choose the ads that they want to watch and skip those that they don’t want to see. So, it’s a win- win situation for both parties.The maximum length for a TrueView ads is 6 minutes and the minimum is 12 seconds.There are two types of TrueView ad:TrueView Instream Ads: In this ad, there is a small countdown timer and a link to the advertised site in the bottom left of the screen. It also features a companion banner ad displayed in the right-hand sidebar above the recommended videos list. Advertisers can easily add calls to actions and text overlays in TrueView instream ads.TrueView Discovery Ads: In TrueView Discovery ads, the ads appear in YouTube search results and in the right-hand sidebar of watch pages above the suggested videos list. This ad consists of a thumbnail and three lines of text.2.) Non-Skippable In-Stream AdNon-Skippable In-Stream Ads are a type of YouTube ads services that are very similar to TrueView ads ; however, they differ in one major aspect which is that viewers can’t skip them, so viewers have less control over this type of ads.These ads length is between 15 and 20 seconds. These videos aren’t just played before videos; they can also be played throughout videos that are 10 minutes long. Unlike TrueView ads, advertisers pay for non-skippable YouTube ads on a CPM basis. CPM stands for cost per mille which means that advertisers pay a fee per thousand views.Therefore, it’s important to use effective ad targeting so you don’t waste your budget and use it efficiently. CPM advertising is better suited for branding campaigns that are executed to achieve brand awareness and massive exposure.3.) Bumper adBeing one of the types of YouTube ads services, bumper ads are non-skippable video ads that play before viewers watch the video that they intend to watch; these ads are 6 seconds long.The bumper ad is really similar to non-skippable YouTube ads where advertisers pay on CPM basis as well.There are many brands that use bumper ads as one of the many parts in a YouTube advertising non-skippable YouTube ads creating different ad formats in their YouTube campaign.4.) Sponsored card adThese types of sponsored card ads are part of YouTube ads services that appear within videos as call to actions pop ups that aren’t repulsive. In the upper right-hand corner, a small “i” symbol pops and then the viewer is free to choose whether to click on it or not. When a viewer clicks on it, the card expands.Sponsored card ads can show YouTube videos and products through Google Shopping.5.) Overlay adOverlay ads are one of the simplest YouTube ads services that appear at the bottom of the videos. This type of overlay ad appears as banner ads either with visuals with text or only text.6.) Display adAnother form of YouTube ads services are display ads which appear in the the right-hand sidebar above the suggested videos list.A major advantage of this type of ad is that it can appear in different sizes based on what is best fit for the business.Related articles: Top digital advertising practices for 2021Osolutions YouTube ads servicesOsolutions, as a leading digital marketing agency in Saudi Arabia, is aiming to become one of the best YouTube marketing agency.We aim to provide YouTube ads services that will help your business grow when executing a YouTube campaign.Your business’s YouTube campaign can be used as a lead generation tool that helps to get traffic to your website easily.Through mutual understanding of your needs as a business owner, we tailor a YouTube campaign based on our data and what we believe will offer you the best results and growth.In conclusion, YouTube ads services are really popular and effective in raising awareness, exposing, generating leads to get traffic to your website.There are many different types of YouTube ads services that you can choose from. The best choice of these ads relies on what your goals and objectives are for your business. Therefore, a well-planned campaign with these YouTube ads services will help your business grow and achieve satisfactory results.