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Why use Snapchat ads?

Snapchat is a platform that is used for creating ads that will show to a huge audience base. Through Snapchat, you can actually reach a huge audience of millennials because it is one of the most popular platforms around the world.

What is Snapchat?

Snapchat is a messaging app that lets users exchange photos and videos that appear for a certain time and then disappear. These photos or videos, also called snaps, disappear after they are viewed. You can take these photos and videos with effects that you can then share with friends.

What is the main purpose of Snapchat ads?

Snapchat ads can help you achieve 3 objectives:

Reach an engaged audience:
You can reach the target audience that is suitable for your business through Snapchat ads.

Create an instant impact:
Because Snapchat ads are highly interactive, they can create inspire instant action from your target audience,

Drive results:
These ads can actually drive results based on how you choose the objectives.

How does Snapchat work?

To create a Snapchat account, you have to sign up with your name, email address, and birth date. When you want to add friends, you can do so by uploading your contacts or searching for people you know.

Another option for adding someone is to take a picture of their Snapcode which is a special QR code that is unique for each user.

Using Snapchat involves taking snaps through using your camera, editing the images, and then sending it to anyone in your friend’s list. Snapchat also offers group texting where everyone in the group can contribute.

What are Snapchat ads?

Basic Snapchat ad

The basic Snapchat ad is one that follows an image or a video format and can be found in the stories or discover tab where you can add a link on the ad for users to swipe up. The purpose of these ads is to drive users to a website, app, or video. These ads are 3-10 seconds in length and appear vertically in full screen.

Story ads

Story ads allow for advertisers to place their ads as branded tiles in the discover section of the Snapchat application. After users click on this tile, ads appear anywhere between three to twenty placements.

Commercial ads

Commercial ads are the type of ads that are non-skippable lasting between 6 seconds to up to 3 minutes. They appear in Snapchat’s curated content which is content that is made by different people and shared on Snapchat.

Collection ads

Collection ads are snapchat ads where you can feature a number of your products where users can browse to see more details about them. This type of ad is perfect for showing multiple products in a single ad format.

Lens

Snapchat lens ad uses augmented reality animation and combines them with your photos. Snapchat allows you to work with AR development teams to build the animation and effect that you want. Once you finish with your choice of the lens that you want, you can then put it as an advertisement for users to use them and share with their friends.

Filter ads

Filter ads is a type of advertising that uses filters to be put on images. Businesses can create their own filters and use them in as an ad for users to use and share with others.

Why use Snapchat ads for advertising?

There are many reasons to use Snapchat ads in your marketing strategy. In fact, Snapchat ads offer many advantages that will help your business in growing.

Reach people globally

Snapchat is a very popular platform that is used by many people around the world. You can actually reach your target audience, especially the younger generation who are the millennial aged between 18 to 24 because they are the most users who use this platform.

Another advantage is that people on Snapchat are highly engaged so they stay on Snapchat for long periods of time. This will help in creating advertisements suitable for them and they are more likely to engage and become your customers.

Track customer behavior using Snapchat pixel

You can use Snapchat pixel which is a code that you can add to your website to track users’ interactions after they clicked on your ad. Using this pixel will help you by understanding the categories that users browse and their buying behavior whether they click to make a purchase or not.

After collecting this data, you can actually gain insights into how your Snapchat ad campaign is performing and adjust it based on the performance.

Powerful for influencer marketing

Snapchat can be used as a powerful tool for influencer marketing where you can connect with influencers such as celebrities who have huge audiences. Therefore, you can easily promote your product or service to celebrities’ audiences and gain conversions.

Advertise using Snap Audience Network on apps

You can use the Snap audience network to advertise on apps where your ads can show when users are using these apps. This helps you reach many people because you are reaching other users who will see your ad.

Ways to use Snapchat for brand marketing

Businesses can actually benefit from using Snapchat for brand marketing. Brand marketing is all about promoting your business’s brand to raise brand awareness and recognition.

You can use brand marketing strategies such as:

Running contests and competitions
Showing a behind the scene look
Providing a video demonstration of your product or service
Providing access to live events

It’s important to know that Snapchat’s target audience is millennials. Therefore, you need to advertise to this target audience in a simple and engaging way that will deliver them your message effectively.

Snapchat ads best tips

Know your audience

Snapchat is popular with people who are between 18 to 24 years old. So, you have to search and understand what your audience is interested in and how to promote your product or service to your target audience in the most effective way.

Define your business objectives

You have to plan your business objectives before running your Snapchat ad campaign. These are the objectives that will help accomplish your campaign’s goals. There are many business objectives such as increasing your video views and boosting traffic to your website.

Test and optimize

When you run ads on Snapchat, Snapchat automatically will optimize your ad based on the goals that you set for your campaign meaning that you will get the most efficient results taking in consideration minimum cost.

As you campaign run, you can also conduct A/B testing where you can test two different versions of an ad to see which is the most effective in terms of performance and reaching your business goals.

Measures results

Snapchat has great analytics where you can learn and know about all the results of your ad campaign. You can then understand the areas that you need to improve and which areas your campaign is successful in reaching your business goals.

Tips for creating successful content to advertise on Snapchat

Use a mix of images and videos

Through using a mix of images and videos, you can guarantee that your audience will stay engaged with your content and will be waiting for more of your content.

Tell a story

Use your content to tell a story about your business by showing different videos and images about your product or service. You can start by telling more about the start of your business and how your product or service can solve their challenges.

Adapt to the platform

The Snapchat platform is more informal where users are used to seeing pictures that are taken with a phone camera with filters and lenses, so it is best as a business to concentrate on showing off your brand personality without the need to look perfect. Your business can do so by also using filters, humor, lenses, and much more.

Test your content

You can test your content by using private messages where you can send snaps and other ideas to users. Private messaging will help you measure the engagement and compare results.

In conclusion, Snapchat is a popular platform that you can use for creating advertisements that will reach a segment of your audience that will engage with you and will ultimately convert.

Osolutions

We hope you enjoy reading this guide

Why use Snapchat ads?

What is Snapchat?

What is the main purpose of Snapchat ads?

Reach an engaged audience:

Create an instant impact:

Drive results:

How does Snapchat work?

Do you want more traffic?

What are Snapchat ads?

Basic Snapchat ad

Story ads

Commercial ads

Collection ads

Lens

Filter ads

Get your free step by step guide for how to use Snapchat effectively for advertising:

Why use Snapchat ads for advertising?

Reach people globally

Track customer behavior using Snapchat pixel

Powerful for influencer marketing

Advertise using Snap Audience Network on apps

Snapchat ads best tips

Know your audience

Define your business objectives

Test and optimize

Measures results

Tips for creating successful content to advertise on Snapchat

Use a mix of images and videos

Tell a story

Adapt to the platform

Test your content

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