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What is the definition of media buyers?

To understand what is the meaning behind media buyers, it is important to know what is meant by media buying because a media buyer conducts media buying activities. Media buying is the process of purchasing ad space on both online and offline platforms.

Online platforms include websites and social platforms while offline platforms include TV and radio. So, a media buyer is someone who performs media buying activities where they tend to negotiate ad space from publishers, manage budgets, and improve ads based on campaign performance with the purpose of getting your ads in front of your target audience.

Media buyers follow the media buying process that involves certain steps:

Identifying the target segment

– In this step, it is important to know who your target segment is. This happens by understanding who is the audience that you want to reach.

– You can start identifying your target audience through the use of buying personas that will help you have a clear picture of the kind of customers that you want to attract and researching who is your segment that you want to target through market segmentation.

Research your target segment

– After identifying your target segment, you have to do some research about this type of segment through understanding the channels that you can find them in so you can choose these channels to deliver your ad for the target segment.

– You can also conduct research about competitors about the way that they use to reach out to the target segment and the channels that they use to do so.

Set objectives

As a media buyer, you have to set objectives that will help your business reach its goals.

These objectives are identified through determining the:

Goal:

There are many goals for using media buying such as to raise awareness or to make a conversion. These goals can then be broken down into many objectives that will help you reach these goals.

Channels:

Through knowing the channels that your target segment uses, you can set objectives that will help you in accomplishing your goals.

Planning

After setting your objectives, you need to begin to plan your strategy and plan for achieving your business’s goals. You have to take into consideration many factors such as where you will buy your media space, the channels that you will use, and your budget.

Execute your plan

After creating your media plan and strategy, you need to execute this plan. Executing the plan involves tracking the results of ad campaigns and creating reports about what was successful and what needs improvement.

Media buyers who are specialized online such as in social media work on implementing digital campaigns through these channels.

These media buyers specialize in:

Instagram ads
Snapchat ads
Facebook ads
Twitter ads

Instagram ads

Instagram ads are a type of advertisement used on Instagram where media buyers pay to get their content sponsored on Instagram so they can reach a larger audience.

The reason for using Instagram ads is to grow brand awareness, website traffic, generate new leads, and transform leads to conversions. They appear in Instagram’s news feeds and in between Instagram stories.

Instagram ads come in a variety of types and formats that will definitely make it easier to reach your target audience using different images, videos, and text.

How can Instagram ads help your business?

Instagram ads can help your business in a variety of ways where it can do so because it will offer:

Enhanced targeting: Instagram offers to target through geographic, behavioral, psychographic, and demographic segmentation which will help you to determine your target audience.

Boost brand awareness: It will also help in reaching more people in your target audience because your ad will target your audience showing in their news feed and stories.

Tracks campaign success: After setting up ad campaigns on Instagram, you can easily track the result on Instagram analytics.
Makes you memorable: Using a unified theme and attractive visuals will help make your Instagram profile memorable to your target audience.

How to make sales on Instagram 2021

Selling on Instagram requires that you do follow tips that will help you make sales through your Instagram account which are:

Connect with a new demographic: When you connect to a new demographic, you can enter into a new segment that is full of potential customers where you can create an effective marketing strategy that suits them.

Engage with customers genuinely: Genuine engagement with your audience will help you to keep your audience interested in what you sell and post on Instagram. You can do so through uploading images, videos, and stories that are interesting to your audience.

Build brand awareness: You can actually build strong brand awareness through Instagram by including interesting captions along with visually appealing posts where many of these campaigns if done correctly can go viral.

Optimize your Instagram business profile: The three major ways to optimize your profile is by choosing a high quality profile picture, adding a well crafted bio, and linking to your online store.

Create Instagram stories with product links: You can add a swipe up option in your Instagram stories along with product links.
Establish partnerships with Instagram influencers: Seek out influencers with a lot of followers to help you in getting more conversions.

Snapchat ads

Snapchat ads are vertical video ads that can be up to 10 seconds found on Snapchat. There are a variety of forms such as videos, photos, gifs, and much more.

These types of ads persuade the users to take immediate action where they can install the app or click through to go to your website.

You can also let your use the Snapchat ads to have your target audience watch a longer video, read an article, or install an app.

Why use Snapchat ads?

Snapchat ads are a great marketing tool to use to advertise to reach your target audience. It can actually help in many ways where it can:

Reach a massive audience:

Snapchat is used to target the younger generation where you can reach this segment very easily unlike other social media platforms.

Track customer behaviors with the snap pixel:

You can add the snap pixel to your website link on Snapchat ads where users will go to after they click on your ad. The snap pixel, a code that you add to your website, will track all the users’ interactions with your website which will help you with knowing if your campaign is achieving its goals.

Reach influencers easily:

It’s a great channel to connect with influencers where you can partner with them to share snaps about your product or service.

Feature multiple products with collection ads:

If you have multiple products that you want to advertise, you can actually feature the in-collection ad format where users can click to know more about your products by clicking on your products within the ad.

How to promote on Snapchat and get Snapchat followers?

Promotion on Snapchat will help you reach your target audience effectively. It can do so by following certain steps.

Showcase what you offer: You can use Snapchat to promote what you offer by showing your product or service on the platform through short videos that use text and effects for your target audience to see.

Raise your visibility: You can also raise your visibility on Snapchat by featuring your content on the discover page where you can post about your company lifestyle, culture, and activities.

Run promotions: You can also run promotions on Snapchat by taking a picture of the discounted items, writing a caption detailing the coupon, and adding it to your story.

Start conversations: You can start conversations by asking people to send you feedback on your content or to answer a question about your business.

Demonstrate expertise: You can also demonstrate expertise by positioning yourself as an expert resource for your customers.

Facebook ads

Facebook ads are a type of advertisement that is created and published on the Facebook platform to target a specific segment. These ads come in the form of display ads that can only be seen by Facebook users who have been targeted.

You can then use Facebook analytics to interpret the effectiveness of Facebook ads through data that shows the performance of these ads.

Facebook ads can appear in several different places such as on computers or mobile devices.

Are Facebook ads worth it?

Yes, Facebook ads are worth it because they boost ROI by helping you gain high conversions. This happens through using Facebook ads to help you reach your targeted audience on Facebook.

Facebook ads are worth it for the following reasons:

- Provides powerful targeting:
  Facebook offers specific targeting through options such as core audiences, custom audience, and lookalike audiences.
- Offers retargeting:
  These are ads that show for those who saw your ad and interacted with your business but didn’t engage in a purchase. The main goal is to get conversions.
- Helps you in finding the best ad placements:
  You can put your ads in different placements such as in feeds, stories, in stream videos, apps, and on messenger.

- Provides analytics:
  Facebook analytics offers you data about your page and ad performance, audience insights, and video analytics.

- Used for Instagram advertising:
  When you use Facebook Business Manager, you can also show your ads on Instagram.

How to increase your sales on Facebook?

Increasing sales on Facebook requires that you research your target audience so that it will help you reach your customers easily.

Create content for each buyer’s journey: A customer can be in the awareness, consideration, or conversion stage of the buyer’s journey so it is important to create content that fits each stage to guide the customer into the conversion stage.

Provide exclusive offers: Create limited-time offers that are also limited in quantity.

Add a Facebook store: You can put your products online on Facebook shops to show it to your audience which will help you in conversions.

Use Facebook messenger bots: Messenger bots can be programmed to help in providing customer service such as answering frequently asked questions.
Capture many leads: When you capture more leads, you can easily turn them into conversions.

Facebook ads types

There are a lot of different ad types that you can choose from in order to show your advertisement in the format that you want.

These are some of the types of ads:

Image ads: This is a type of ad where you use it to promote a post with an image and text on it.

Video ads: This ad is used to promote the video in news feed, stories, and can appear as an in-stream ads in longer Facebook videos.

Poll ads: This type of ad appears on mobile devices only where there is a two option poll to an image or video.

Carousel ads: A carousel ad adds up to 10 images or videos to show your products or services in a single ad. It shows a variety of different products where each product can have its own link and a CTA button that goes directly to the sales page.

Slideshow ads: These types of ads offer a way to create short videos using photos and text.

Collection ads: These are the type of ads that contain one main video or image above four smaller images. Collection ads makes it easier for people to look through products and services on Facebook and they can click on the product to redirect them to the company’s website or app.

Lead ads: Lead ads are only available for mobile devices. They are used to collect details about customers where you can collect data about customers such as name, email addresses, and phone number when they click on your ad.

Dynamic ads: These are ads that promote your products to people who have have shown interest and positive interactions with your products

Facebook ads cost

To know more about what Facebook ads cost, it’s important to know the terms that are used.

Facebook ads cost is divided into the following terms which are:

CPA: This stands for the cost per action which is the cost that you pay for each action that a user takes on your website when they click your ad. An action can be a purchase, app download, subscription to a newsletter.

CPC: This stands for cost per click which is the price you pay for each click on your Facebook ad.

CPL: This stands for cost per like which is the price that you pay for each like that comes to your Facebook page through your ad.

CPM: This stands for cost per mile and is the price you pay for 1000 impressions on your Facebook ad.
CPV: This stands for cost per view and is the price you pay for a view on your Facebook video ad.

Twitter ads

Twitter ads are a type of advertisement that uses the twitter platform to reach out to the audience that you are targeting.

The top Twitter ads types are:

Promoted ads:

These are tweets in the form of ads that you make and choose to reach a specific target segment.

Promoted accounts:

This displays your account through an ad format for potential followers’ timelines and who to follow suggestions.

Promoted trends:

These are trends that are bought by advertisers to show to users

How do you choose a creative AD on twitter?

A creative ad on Twitter includes tweets that have videos, images, texts, GIFs. Basically, a creative ad is anything that can be promoted within a campaign.
To choose a creative ad, you have to first know the type of tweets that you want to promote where you can either select existing tweets or create new ones from your account and then promote it on Twitter.

How Twitter ads can help your business grow?

Twitter advertising is really great in many ways where:

You only pay for performance: You only pay when people have taken a certain
action that you have chosen on your ad campaign’s objective.
Target people who use certain keywords: You can target people through the
keywords that they use to create an ad campaign suitable for them to reach your
business goal.
Can be used for retargeting: You can target people who saw your tweet or
engaged on it to further show them ads related to what they got engaged to to
help your business grow.

Google Ads

Google ads are paid advertisements that appear in the Google search engine or Google display network with the purpose of promoting your business. They are used to reach a wide variety of people who use Google or who go to websites that are in partnership with Google.

What are Google ads and how can they help your business grow?

Google ads, also known previously as Google Adwords is an online advertising platform made by Google.

The main purpose is to show advertisements related to the keyword that the user has entered in the search engine. For example, if you are searching for healthy diet snacks, you will get organic search results that include the keyword that you search for.

But when you use Google ads, an advertiser can include a paid advertisement that displays
a result about healthy diet snacks.

Here are some of the ways that Google ads can help you in many ways:

Help you gain massive reach: Through the use of Google ads, you can reach your target audience effectively because you will have high exposure.
Helps with delivering ads based on intent: Users who search on Google are already looking for answers to their queries so you can create ads based on the user intent that can show up easily for them so ultimately reflects on your business.
Helps you gain rapid results: Google ads lets you gain rapid results where you are
found by the user easily when your ad appears in the top results.

How to drive sales with Google ads?

You can drive sales with Google ads by doing the following:

Add negative keywords to your campaigns:
These are keywords that you choose to exclude from your campaign and instead focus on those that are relevant to your products in the ad which helps keep your spending limited to certain keywords only, ensure relevance to the searcher’s query, and increases traffic that will lead to conversions.
Choose the right keyword match types:
There is a variety of keyword match types that you can choose from that need to be relevant to the user’s query so your ad appears for them.
Increase the use of long-tail keywords:
The use of long-tail keywords will definitely help you target a more specific niche with less competition as well as a higher chance for converting.

How to increase your sales through Google advertising

Define your objectives: There are the objectives that you can set regarding the products that you want to show in your ad to get a high ROI.
Select the best keywords for your campaigns: This is the selection of keywords that are relevant to the products that your are using in the campaign.
Come up with effective ads: Ads should be specific and relevant to your product through including highly relatable keywords and strong call to actions.
Post your ad at the right time and place: Put your ads to show in specific geographic locations at specific times to reach those who are the most interested in your products.
Calculate your return in investment: You can actually calculate your ROI after using Google ads. You can then learn about how to further maximize your return on investment.

Buyer persona

A buyer persona will help you to reach your target audience effectively. It helps you by knowing who you are targeting that addresses the customer needs.

Through using a buyer persona, you can develop strategies and content targeted toward solving your target audience’s challenges through your product or service.

What is a buyer persona?

A buyer persona will help you to reach your target audience effectively. It helps you by knowing who you are targeting that addresses the customer needs. Through using a buyer persona, you can develop strategies and content targeted toward solving your target audience’s challenges through your product or service.

Each persona includes a name, demographic details, interests, and behavior. Through understanding the buyer persona, you can craft marketing messages targeted towards your target segment.

Buyer persona is used throughout creating your marketing strategy, brand voice, and plan because you get to understand what your target audience needs and wants and then implement it in your marketing.

Importance of buyer personas for your business

Buyer personas are important for the following reasons:

Helps you with market segmentation: Through market segmentation, you get to understand who is your target market for your product or service.
Helps with creating marketing messages: Buyer personas can help you with creating specific marketing messages that are suitable for your target audience.
Generate more leads: A buyer persona can get you more leads because you develop strategies and marketing messages that can turn

Osolutions

We hope you enjoy reading this guide

What is the definition of media buyers?

Learn about all the media buying best practices that will:

Instagram ads

How can Instagram ads help your business?

How to make sales on Instagram 2021

Snapchat ads

Why use Snapchat ads?

New to Snapchat advertising

How to promote on Snapchat and get Snapchat followers?

Facebook ads

Facebook ads are worth it for the following reasons:

Provides powerful targeting:

Offers retargeting:

Helps you in finding the best ad placements:

Provides analytics:

Used for Instagram advertising:

How to increase your sales on Facebook?

WANT TO KNOW MORE ABOUT THE BEST FACEBOOK AD STRATEGIES THAT WILL GUARANTEE YOU THAT YOU CAN:

Facebook ads types

Facebook ads cost

Facebook ads cost is divided into the following terms which are:

Twitter ads

How do you choose a creative AD on twitter?

How Twitter ads can help your business grow?

WANT TO KNOW ALL ABOUT CHOOSING A CREATIVE AD ON TWITTER IN DETAILS

Google Ads

What are Google ads and how can they help your business grow?

How to drive sales with Google ads?

How to increase your sales through Google advertising

WANT MORE TRAFFIC TO YOUR WEBSITE THROUGH GOOGLE ADS, OSOLUTIONS CAN HELP YOU THROUGH ITS FREE CONSULTATION THAT WILL:

Buyer persona

What is a buyer persona?

Importance of buyer personas for your business

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