SEO competitor analysis is the process where you get all the information and details about your competitors regarding their SEO strategy and techniques. Through understanding this analysis, you get the opportunity to know your competitor’s strengths and weaknesses in SEO.
It is through this data that you can get the techniques that your competitors use and then build an SEO strategy that can help you beat your competitors to rank high in search results.
Good SEO competitor analysis can also benefit you by helping you understand your SEO niche more effectively and help you reevaluate your website.
If we were to summarize the role of SEO competitor analysis, it would be:
- Learning what works in your industry and what doesn’t in your SEO niche
- Finding competitors weaknesses and use them to understand and build an effective SEO strategy
- Finding competitors strengths and learning from them
- Understand which competitors are difficult to outperform
- Analyzing competition
- Rank higher while spending less and get a high ROI
Reasons that SEO competitor analysis is important
Helps you identify your competitors
When you conduct SEO competitor analysis, it will help you in understanding who your competitors are. After knowing who your competitors are, you can start to learn all about your competitors through analysis.
You can conduct keyword analysis to determine the right keywords that are working for competitors and which aren’t.
If there are keywords that rank high for competitors but you aren’t using them, you are missing a great opportunity to rank for these keywords.
For that very reason, you got to use them to rank in a higher position.
Keeps you well informed about competitors
When you have information about what your competitors are doing, you can learn all there is about competition which will help you rank higher in Google.
You learn about their SEO strategies, keyword research, and much more so that you can use this knowledge to improve your SEO strategy.