What is a PPC advertising service? July 5, 2021 by Nada Digital Marketing In today’s world, PPC advertising has become really popular especially in online businesses. Because using PPC methods, a business can reach more of its target segment and audience while being cost-effective and collecting fast results. This article is going to be about defining PPC, terminologies used in this field, reasons to use PPC marketing, the way that PPC marketing works, and the service that Osolutions offers in PPC marketing.What is PPC? PPC is an online advertising model that lets advertisers place their ads on an advertisement platform where the host publishes the ad and gets paid whenever the ad is clicked. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type.There are three main goals that PPC advertising is used for which are promoting brand awareness, generating leads, and increasing sales.PPC advertising uses targeted advertisements to help users with their search queries by showing them the results that they need in a matter of seconds. It uses relevance as a factor in matching the user’s query with the best answer helping what they wanted to know.The main goal of the ad is to lead the users to the advertiser’s website or app so they complete a valuable action such as purchasing a product.There are also search engines that are popular as host platforms that allow advertisers to display their ads that are relevant to what users are searching for. Famous host platforms that exist are Google Ads and Microsoft Ads.Google adsGoogle ads which are also known as Google AdWords is Google’s own advertising network that offers PPC advertising as well as targeted banner, text, and rich media ads. Through the use of Google Ads, you can advertise on Google advertising networks such as:Google Search Network: This includes any ad that appears on Google search pages which encompass Google Search, Google Shopping, Maps, and other search partners.Google Display Network: This network includes any website that partners with Google and other Google sites such as Gmail and Youtube.Microsoft Ads This platform is similar to Google Ads in that it uses PPC advertising to show advertisements in Microsoft and Yahoo networks. It also uses and partners with search partners.In Microsoft Ads, the main focus is primarily in keyword-based advertising. Terminologies used in PPC AdvertisingThere are many definitions used in PPC advertising that will help understand how it works. So, getting familiarized with these terminologies is a great asset towards planning and implementing PPC advertising effectively.PPC: PPC stands for Pay for Click. It is a type of advertising that charges an advertiser every time that a user clicks on the ad.Ad creative: This is the copy or images that you use to promote PPC campaignsImpressions: The number of times someone saw your ad.Clicks: The number of times a person clicks on the ad.CTR: CTR stands for click-through rate. This is a percentage that is determined by dividing the number of clicks on an ad over the number of impressions.Keywords: These are the search terms you bid on in order to place your ads in an ad channel.Conversion: This is also known as a lead where someone engages with an ad such as filling out a lead form or clicking to call.Cost/ Spend: The money spent on a campaign.Budget/ Daily budget: The amount of money you want to spend on a specific campaign each day.Target audiences: These are the group of people who have specific interests, locations, and intents that advertisers are trying to reach with ads.Related articles: What are Google Ads Services? Reasons to use PPC advertisingPPC advertising has many benefits that will definitely help your online business grow and expand to reach more of your target audience and help you with your marketing efforts.These are 6 main reasons that make PPC advertising really effective when it comes to online advertising.Cost-effective: It is cost-effective because an advertiser only pays when a user actually clicks on your ad so you can choose to spend as much or as little money so it becomes cost-effective.Targeted: You can easily choose your audience according to demographics such as location and age.Measurable: You can easily measure PPC advertising by determining the exact return in investment.Customizable: As you run your campaigns, you can make some adjustments to improve the campaign for the better.Fast results: You can easily find the result using PPC advertising really fast unlike using SEO tactics that can take months until you can see a difference.Training resources: There are many online materials and courses that can help you develop your skills.How does PPC advertising work? The most common type of PPC advertising is the paid search ad. In this ad, any business’s ad is subject to ad auction where Google or other search engines undergo an automated process that helps to determine how relevant and valid the ads are.The Ad Auction is a type of bidding system. So, advertisers have to bid on specific keywords that are both relevant to their business and to the users’ search query. Then, Google or other search engines start to rank the ads based on that criteria. This happens in seconds when the user is searching for the query that they have. Google, then, starts to rank ads based on its algorithm. PPC advertising becomes the driving force that shows who clicks on an advertiser’s ad. Therefore, it’s important to bid on the right keywords that are relevant to your business to ensure there is good ROI based on your online advertising efforts.A great tip is to use a keyword tool that can help you in choosing the keywords that are suitable for your business and target audience.Related articles: YouTube ads services that best suits your marketing needsHow can Osolutions help you using PPC advertisingOsolutions offers any business that wants to use our services a professional and goal-oriented advertising effort that will make your business grow. Using our PPC advertising service, we help you reach the highest number of your target audience through bidding on keywords that will make your ad show on SERPs. We handle everything involving analyzing the percentage of CTR and data collected from Google ads using PPC methods.In conclusion, PPC advertising is a cost-effective way that allows the ad involving your business to show up on search engines through bidding on certain keywords. A keyword tool can really help with your search for the best keywords to bid on. The main goal of using PPC techniques is to reach more users that are searching for their queries. So, it’s important to match your keywords with what users are searching for.