What are Google Ads Services? June 17, 2021 by Nada Digital Marketing In today’s time, it’s crucial for businesses to use Google as part of their business strategy to reach their target audience and potential customers. Therefore, paid advertisements using Google Ads Services have become really popular so that a business can show up in top results.This article is going to define Google Ads Services, important terminology used through Google Ads Services, How does Google Ads work, and How to use and create Google Ads. What are Google Ads Services?To get a good understanding of what Google Ads Services are, it is important to understand the platform, Google ads, that these services are provided on. Google ads, also known as Google AdWords, is an online advertising platform developed by Google.Through this online advertising platform, paid advertisements are used to appear on search results in Google. Google ads can be placed in the results of search engines like Google search and on non-search websites, mobile apps, and videos.Using Google Ads, advertisers bid to display ads, service offerings, product listings, or videos to the targeted audience.Google Ads Services is the umbrella term that covers all the concepts, networks, and features that make a Google Ads account. Therefore, anything that you use and achieve through Google Ads is considered part of Google Ads Services.Google Ads Services terms to know1.) Setting up Google AdWords termsCampaignAn ad campaign on Google AdWords is made up of your ad groups, campaign type, a budget of your choice, and other ad settings. It’s considered the first set up when you advertise, helping you organize how you run your advertisements. It gives you the option to also run multiple campaigns using your Google account.Ad groupsAn ad group is your set of chosen keywords, budgets, and targeting methods for a particular objective within the same campaign. Using ad groups, you could use many targeting methods for a specific objective.Campaign typeThe campaign type is where you want your ads to appear and be seen. There are 3 types of campaign types which are:Search Network only: This type of ad campaign appears on Google search onlyDisplay Network only: In Display Network only, your ad campaign appears in Google’s Display network of websites, videos, YouTube, Blogger, and more. It is also known as AdSense.Search Network with Display Select: This is a combination of both display and search.Keywords Keywords are the chosen words or phrases that you choose for your ad and will determine where and when your ad will appear. It’s important to think like your customer when searching and determining the keywords to use to get your ad to appear for your product or service. 2.) General Google AdWords termsCall to ActionThe Call to Action, also known as CTA, is the action that you want your searcher to take such as “Buy Now” or “Get Now”. Click-Through RateIt is also known as CTR which is an important metric that measures how many people saw your ad and clicked through your link.Landing pageThe landing page is the page on your website where you want to drive traffic to it using the ad.Split testingSplit testing includes A/B and multivariate testing where these methods are used through controlled marketing experiments to improve the results of a campaign. These improvements can involve getting a higher CTR, increased conversions, and better Ad Ranking.3.) Ad Creative termsHeadlineThe ad header is the headline of your ad copy. It appears in blue when your ad is live.Destination URLThe destination URL is the landing page that your ad is directed to when someone clicks on the ad. You are free to choose what page you want your destination site to be directed to. Different ads within ad groups can have various destination URLs depending on your choice.Related articles: Top Facebook advertising tactics for the best resultsHow does Google Ads work?Google Ads has Google Ads Services that work through three parties which are the searcher, advertiser, and Google. First, the customer searches using certain keywords to know more about the inquiry and what they want to know about.Second, advertisers bid on certain keywords through a campaign using Google Ads Services. They also bid per click for their advertisement on Google. Then, Google will show advertisements based on Ad rank; It shows on search results in Google.Related articles: YouTube ads services that best suits your marketing needsHow to use and create Google Ads?1.) Set up and organize your accountThrough using features of Google Ads Services, you can start by setting and organizing your account by breaking your products and services into categories to then use as a structure for your account.Because each Google Ads account has two levels for you to organize your advertisement which are the campaign and ad groups. The campaign represents larger categories of a business while the ad groups represent smaller sets of your product or service. 2.) Set your budgetIn Google Ads Services, you control how much you spend based on your daily budget and bids. The budget is the amount of money you spend on each campaign per day.While bid is the amount that you are willing to spend on a keyword when someone searches for this specific term and clicks on your ad.As a starting point, it is best to spread your overall budget evenly across all your campaigns until you know which works the best to achieve your business goals.3.) Pick the right keywordsIn this crucial step using Google Ads Services, it’s important to choose terms and keywords that people search with and use when they are using Google. There must also be a similarity between the keywords used in the ad and those found in the landing page. Google Ads offers a free tool called the Keyword Planner which generates a sample list of keywords for your campaigns. This is considered part of Google Ads Services. 4.) Set up your landing pages The landing page is where potential buyers arrive after clicking on the created ad. It’s important to choose a landing page that’s relevant to your ad and the keywords that you use.Meanwhile, you can choose the placement of the ad whether it can be on the mobile, computer, or both depending on what you see is the best fit using Google Ads Services.5.) Write your adsThe campaign contains ad groups that are crucial when it comes to writing the ad. Because the ads are found inside the ad groups.In order for the ads to be effective, you need to communicate what the ad is about through clear writing that is relevant to potential customers.Don’t forget to include a clear and strong call to action to persuade searchers to click on your ad.6.) Connect your Google Ad Account to Google AnalyticsThrough connecting your Google Ad account with Google Analytics, you will have more data and insights available such as understanding what people do once they reach your website.Through this type of insight, you get to know which ads are working well, which need improvement, and which need to change entirely, saving you a lot of time and money in your marketing budget.In conclusion, Google Ads Services are the services that a Google Ads account offers for advertisers who want to have a high Ad rank that would allow searchers to click on their ads. It is crucial to make every aspect of your ad using Google Ads Services relevant to your searchers’ inquiry and search as well as having the right keywords.Google Ads Services continue until this day to help businesses grow and reach more customers.