Top Facebook advertising tactics for the best results June 15, 2021 by Nada Digital Marketing Ever wondered how businesses advertise using Facebook? Well, they use Facebook advertising which is a great way to reach your target audience. Facebook advertising offers different ad formats that you can use for marketing purposes such as brand awareness, engagement, lead generation, and even sales.What is Facebook advertising?Because Facebook gets lots of data from users who are on the platform, they have a good idea about who their users are and what they like. This data is put voluntarily by users through their profiles like their age, location, and interests.Therefore, they can actually plan and execute highly targeted ads of products that they like, sites that they want to visit, or events that they would like to attend.For example, if you liked Nike’s page on Facebook, you are more likely to then get ads about sports products such as shoes after liking the page.There are 3 main features that make up a Facebook ad which are:A “sponsored” tag below the name of the siteThe like button for the page in the top right cornerA call-to-action button in the bottom right corner Related articles: Top digital advertising practices for 2021Types of Facebook ads1.) Image adsImage ads are really simple advertisements and a really great way to start Facebook advertising. You can easily create an ad by boosting an existing post with an image and a well-developed caption from your Facebook page. 2.) Video adsIf you create video ads, you have three options where you can place these videos on Facebook. Video ads can run in News Feed and Stories on your Facebook page. This type of Facebook advertising is really hopeful.These video ads can also appear as in-stream ads in longer Facebook videos. You can use video ads to showcase your product or service such as making a demo video about your product or service.3.) Poll adsUsing your mobile, you can create a Facebook ad format that incorporates a two-option poll, an interactive component, on an image or video ad.There is an option where you can add a separate link for each poll choice. Everyone who answers the poll will see the total number and answers that each person chose. Polls ads are a type of Facebook advertising that can help you understand your audience’s interests, needs, and wants more effectively so you can create more suitable advertisements.4.) Carousel adsIn carousel ads, you can use up to 10 images or videos to showcase your product or service. In this type of Facebook advertising, you can use carousel ads to highlight the different benefits of one product or several different products. In addition, you can create a large panorama image if it’s one of your preferences.You can also add a link to each video or image that you put. For example, you can put a “Shop Now” button that goes directly to the, using a link, sales page on the image.5.) Slideshow adsOne of the major benefits of slideshow ads is that they offer an easy way to create short video ads from photos, text, or existing video clips. Using Ads Manager, you can also add music and text to the slideshow ad. It is a type of Facebook advertising that offers exposure to different products in slideshow format.6.) Lead adsLead ads are only available for mobile devices. The reason is that they are designed to make it easy for people to give their contact information easily.Lead ads, which is one of the many types of Facebook advertising, can be used to ask for information, collect newspaper subscriptions, or sign up for a trial for your product or service.7.) Messenger adsFacebook messenger ads, a type of Facebook advertising, give you access to about 1.3 billion people who use messenger every month which will give you the opportunity to reach the highest number of people. To create an ad using Messenger, you will need to choose messenger as the placement of the ad and select Facebook feed. It is one of the most used Facebook advertising formats that is used to get leads.8.) Stories adsStories ads are best suitable for mobile phones where the ad can show you ad full screen in a vertical position.Stories ads can be used as part of a Facebook advertising campaign that targets a specific audience.Top 4 Facebook advertising tactics for the best results1.) Use video targeting for target audience engagementVideo posts are given preferential exposure in Facebook’s algorithms so it’s best that you come up with a great concept for the video to get viral levels of views and shares.Therefore, video advertisements can be used as Facebook ads to grow the reach, brand awareness, and engagement. Video ads are perfect for a brand awareness campaign where you want to attract people to your product or service. Then through audience engagement, you can retarget pieces of content that are related to the part that the audience engaged with; it is a great Facebook advertising tool.2.) ‘Two In One’ Product Promotion PostsUsing Facebook’s ad creator, you can create two product promotions using only one post. This is done using the ‘Collection Advertisement’ option. For example, you can upload a video ad with a product carousel underneath.This will make users really engaged where they will look at the video and then head to the product carousel underneath to get to know more about the different products that you provide.3.) Set up a communityTo build a strong content marketing strategy, you have to combine through setting up a community page. For example, if you are a business that specializes in selling mobile phones, you can set up your Facebook page and also set up a Facebook group to build a community around your products. However, you will always need to keep your Facebook followers engaged through providing them with a lot of helpful advice. You can also use your insights to find out which types of Facebook engagement posts got the most engagement and views during sharing them with your community. So, you can then focus Facebook advertising on creating ads that are similar to these posts but have a unique spin to them.4.) Leverage social proof on high performing adsIt is really important for any business to have a strong presence through engagement so that your business can become a trusted source for your audience.A really easy way to leverage social proof is through picking an ad with high engagement, opening it in your ad manager screen, and then copying the permalink.Then, you can email this permalink to the people who happily used your product or service and ask them to add a comment to the thread. How can Osolutions help your business grow using Facebook advertising?Osolutions, which is considered one of the top Facebook advertising agency, offers your business two types of services which are social media advertising and social media managementSocial media advertisingThrough using and tailoring Facebook ads management service to best suit your business’s needs, we can guarantee that your business will reach the results that it aims to achieve. We use various advertising platforms such as Google Adwords, Linkedin, Facebook, Instagram, and Snapchat to market your product or services in the best way possible.Social media managementThere is always the next step after using advertising across different social platforms which are social media management.In social media management, we work on researching the industry that your business is working in, use competitor analysis to your advantage, develop a strategy, create suitable content for your target audience, and manage the community.In conclusion, Facebook advertising is a really important part of online marketing because everyone is using social media, so you can actually reach a high number of people using Facebook advertising to market your product or service.