In order to code your app effectively, you will need to select the programming language and the operating system , whether its Android or iOS, that you will be using for your mobile app.
So, you will need to know what your budget is and have a mobile app development team to build the app.
You also have the option if you don’t have any coding experience to use an app building platform to create your app which will save you money and time but will offer you poor performance such as lags and lack of customization.
So, the best strategy for building the app is to have an app developmental team that will build your app because you can easily customize your app to suit your objectives.
After you finish building your app, you will need to test it to see if there are no bugs. The app needs to offer a friendly user experience too so you will need to conduct an internal and external test.
Internal testing is where the development team tests the app like the end users. While the external test is when you give your app to someone outside your business for testing.
The aim of this testing is to fix bugs if there are any and correct any issue that affects the user experience.
Submit your app to the app store to launch it. This is the place where your app will be downloaded by users. However, you will need to get approved by the Apple’s App Certification Team for applications made through iOS. While if your application is made through Android, you will need to get approved by the Google app store team.
Here are some tips:
- Make sure your app qualifies: Review the app store guidelines so that your app doesn’t violate any of these guidelines.
- Fill out app metadata: The meta data includes information about your app such as the title, description, screenshots, videos, and keywords that will help your app to rank on Google store.
- Submit your app for review: This is where you submit your app to the app certification team to be reviewed.
- Wait for the reply: You will then need to wait for someone to manually review your app that you’ve submitted where they will check if your app isn’t against the app store guidelines and doesn’t provide a negative user experience.
- Get approved: Within 2 to 3 days, you will either get an approval or a rejection. If it’s a rejection, you can fix whatever they don’t like and resubmit it.
Develop a plan to market your app
In order for your app to spread faster, you will need to develop a plan to market your app. Here are some of the ways that can help you market your app:
Build a landing page for your app
You can use your website or a marketing campaign to put in them your landing page for your app which will include:
- A clear headline at the top of the page
- An explanation video or short introduction paragraph
- A mockup or apps screenshot
- A complete list of all benefits and features
- A CTA to install your phone application
The landing page shows the purpose of your mobile app while showing the benefits and features that will help solve a problem that users have.
Use app store optimization
App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher the ranking of your app in the app store, the higher that it will be visible to users.
In order to have effective app store optimization, you will need to understand the keywords that users search for when searching for apps similar to yours.
Other app store optimization factors that you should consider are:
- App name and title
- Keywords
- Description
- Total numbers of downloads
- Ratings and reviews
So, you will need to create an app store optimization store strategy using all these factors to get your app to rank higher
Run a paid to free campaign
If your app is a paid one, you can go free for a period of time where it will get many users to download your app and use it before charging money for it.
In conclusion, designing an app takes planning and execution so that you can build one that will solve a problem that your users are facing and provide value for them. An app has many benefits that will help a business grow and increase its sales. It also offers a competitive advantage for a business making it unique and different from competition.