How to select the best social media branding strategy? May 4, 2021 by Nada Digital Marketing In today’s time, many businesses are going online establishing their brands so they can be present and serve the needs of many different customers. These businesses can sell products or services depending on what they are specialized in. However, because we are moving towards a more digitized business model, if you are planning to start your own business, you got to have social media as part of your plan. Therefore, you have to have a solid social media branding strategy that will help you reach your goals. In this article, we will guide you toward knowing how to create and select the best social media branding strategy for your business.What is social media branding?Social media branding is one of the most powerful tools there is on the internet. It is used to help many businesses grow and expand their operations to reach many customers.Through the use of social media, especially branding, many businesses can establish their brands and reach their target audience effectively. But what exactly is social media branding?Social media branding is all about engaging the target audience through the use of the right strategy and methods on different social media platforms. One of the main goals of social media branding is to boost brand awareness for businesses and personal brands. How to select the best social media branding strategy?1.) Develop your social media brand personaThis is the first step in creating and selecting a suitable social media branding strategy. So, when you are first establishing your business online, you have to first create social media profiles that are consistent across different channels so potential customers would associate all these accounts with your business.You can use social media channels like Facebook, Instagram, Twitter, and Linkedin.2.) Develop marketing personasIn this step for developing your social media branding strategy, you have to create your marketing personas, also known as buyer personas, which vary between different networks. This reason is that each channel targets specific audiences. For example, TikTok targets younger audiences than Facebook. So, planning a social media branding strategy that targets younger generations and connecting it to the brand is the best option for attracting this segment. This is done through creating marketing personas about what the potential customer is like based on their interests. Then, you match them to the best suitable social media channel. The final step is to create content that suits each marketing persona in the specified channel.3.) Establish brand voice and toneBrand voice and tone need to express and define what the brand is all about. It is through a brand voice that businesses show off the brand’s personality. For example, some businesses are sarcastic, others show a more informative tone, and others use various brand voices that suit them. A brand voice can be expressed in even the smallest of details such as a business’s vocabulary and catchphrases through posts such as those written in Facebook engagement posts. It is important to have a consistent brand voice on all social media channels.To have consistent social media branding, it is also important to visuals complement content and brand voice. This is very important when you develop your social media branding strategy.4.) Create content specified for each social media platformBecause each content is different in terms of its audience, it makes sense that each platform needs specifically tailored content that suits each one of these channels. For example, Instagram audiences like to see beautiful photos with or without filters while Facebook relies on content and photos that go together. So, if you are trying to create the best Facebook posts, you have to first understand your buyer persona, write content that is appealing to them that solves their problem while answering their questions, and use a visual that looks really nice.Here is a social media cheat sheet that will help you understand the best way to write content for every online advertising social platform.5.) Create a content calendar and post frequentlyMany brands fall into the mistake of starting to post at the beginning of establishing their brand online and then stop posting altogether. This doesn’t work really well because people start to forget about the brand and won’t be engaged to follow you resulting in low conversion rates. Therefore, social media posting must be done consistently to build long-term relationships with your audience. For Facebook, this includes implementing social media campaign ideas such as creating Facebook engagement posts for the targeted segment to engage with the business.Here is a simple schedule that you can follow when starting your business for posting consistent content:Facebook: a couple of posts per dayInstagram: once per dayTwitter: three times per dayLinkedin: Once per weekday 6.) Measure impact of social media brandingSocial media branding can be measured using 4 main metrics:Volume: Volume measures how many people are talking about your brand on social media. It can be measured through different methods such as mentions and hashtags.Reach: Reach measures how many people have seen your content online advertising social platforms. It is calculated when your business’s content appears on someone’s newsfeed. Engagement: Engagement measures the interaction that people have with your brand and content across all social media channels. For example, in Facebook engagement posts, the engagement is measured through comments, likes, and shares. As engagement increases, brand awareness becomes higher and your brand spreads more easily to people.Influence: Influence comes from providing value to the target audience and engaging with them to inspire them to take action involving your brand.Related articles: How to Promote a New Product?Advantages of social media marketing for brands1.) Increased brand awarenessSocial media can be used to help your business become more visible and establish its presence in the market. It is through the use of social media marketing that people begin to learn and know more about the business and what it is all about. So, it is important to have a strategy, like a social media branding strategy, in mind when first starting to raise brand awareness for your business.So, how do you start to raise awareness about the brand using social media?Create social media profiles for your business and interact with othersInvite people that you know from your community to like and share your page so people can begin to interact with the content that you share while getting to know your business. When there are more views, shares, and likes, your business will become more known and establish brand awareness. 2.) More brand authorityThrough communicating with customers by posting on social media original content and replying to them, your business appears more credible. By taking the time to reply to customers and help them out, your customers will become happy. Due to these positive interactions, they will then begin to spread the word about your brand to others who will also learn and know about your brand and show them your brand authority and value. Word of mouth is a really great tool to establish your brand awareness and authority. So, you got to establish this authority in your plan towards building social media branding strategy. 3.) Thought leadership When you post value-based content with useful insights that are well written over a period of time, your business will be held in the position of an expert so using social media is a great power tool to spread all there is about your brand.This is done mainly through staying communicative and sharing content with your target audience that is useful.You can also use social media campaign ideas to promote your brand on social media to reach a state of being a thought leader in your niche.In conclusion, if you want to create a great social media branding strategy, you have to start with understanding your target audience and their personas, creating social media profiles online for your brand, create content specified for each channel on social media, and measure the results to know what you can improve, change, or even let it stay.