What is PageSpeed optimization service and how to improve it?

In today’s world, many businesses are going through a digital transformation meaning that they have transitioned to conduct their business through the internet. This makes it essential for those who follow this path to have great websites with PageSpeed optimization, layout, user experience, navigation, and other elements in consideration.

This article will be about the definition of PageSpeed, the importance of PageSpeed optimization, metrics that measure it, 4 ways to optimize PageSpeed, and Osolutions as a top PageSpeed optimization service provider.

Definition of PageSpeed

PageSpeed is defined as the amount of time it takes between the browser’s request for a page until the browser completes processing and rendering the content.

There are many factors that affect PageSpeed such as the quantity and type of content, connection type, browser, and device.

Importance of PageSpeed optimization

PageSpeed optimization is defined as the practice that helps improve and adjust the PageSpeed to make it fast.

User experience Pagespeed optimization matters because faster pages are more efficient and provide a better user experience that will actually make the user stay on the website longer depending on the quality of the PageSpeed.
Retains users: In fact, if a page takes longer than 3 seconds to load, users are more likely to click away and go to different pages for what they are searching for. So, PageSpeed must be fast so users won’t look for other alternatives and businesses would have a high traffic rate.
Conversion rate: Another factor that PageSpeed affects is the conversion rate. This means the faster the PageSpeed, the higher the increase in conversions.
SEO: PageSpeed is also important in SEO where Google has listed it as one of the factors that help in the ranking of pages.

Metrics that are measured and used in a PageSpeed optimization service

Many businesses use Google Analytics as a way to measure PageSpeed. Through Google Analytics, the business providing the PageSpeed optimization service use certain metrics such as:

Google analytics

Page load time: Page load time is defined as how long it takes for a page to fully load. It is important for both the rendering and loading of the content to happen simultaneously to enrich the users’ experience.
Page timings: This is defined as the average load times for individual pages. For example, a page with heavy graphics images may take more time to load than other pages.

So, in Google Analytics, there is a tab for PageSpeed optimization that can help a business in this area. A comparison between pages can also be conducted to compare different pages to see which pages need improvements and which don’t.

Google PageSpeed insights

Google PageSpeed insights provide more details when determining the factors that are affecting PageSpeed.

The tool provides an overall score from 0 to 100 regarding the PageSpeed for both mobile and desktop pages. It also breaks down the performance of the website using metrics and suggesting opportunities that will help improve the performance of the website.

First Paint (FP): This refers to the first time anything is rendered on your browser. Oftentimes, this is the background color or the header image.
First Contentful Paint (FCP): This is the first time something shows up that your audience can use and gain information from. It can be text, images, and other elements.
First Meaningful Paint (FMP): This refers to the time it takes for the primary content to load on the page; It is the content that users arrive on your website to see.
Speed index: According to Google, speed index is defined as how quickly the contents of a page are visibly populated.
Time to Interactive (TTI): This means that users are able to navigate the website page easily and without problems.
Max Potential First Input Delay: This refers to the time from when a user first interacts with a website to the time when the browser is able to respond to the reaction.

Related articles: What is a PPC advertising service?

4 ways used in a PageSpeed optimization service for best site speed

1.) Compress images

Large images are a huge cause of slow pages. So, the solution is to compress the images where it will actually save in image size and ultimately affect your site’s speed.

2.) Use browser caching

Browser caching helps a lot with speeding up a website. It works by remembering previously loaded resources so it won’t reload again when a user visits a business’s website. Therefore, a website’s speed is fast.

3.) Minify HTML

This means minimizing the space the HTML code takes through removing or fixing unnecessary or duplicated data without affecting how a browser will process the HTML. Examples would be fixing a code, removing unused code, and shortening the code whenever it is possible to increase the site’s speed.

4.) Implement AMP

AMP stands for Accelerated Mobile Pages. It is a project made by Google where it works to help mobile pages to load faster. This is done by providing an open-source format that takes down any unnecessary content making mobile pages load faster. This gives a great user experience focusing on what the business provides and what the user needs.

Importance of PageSpeed optimization service

If you are a business and looking for a PageSpeed optimization service, there are, in fact, many businesses that provide it as a service to help you grow and achieve higher conversions.

Therefore, it is really important to either have specialists in your own business that have experience in PageSpeed optimization or get the PageSpeed optimization service from other businesses that are specialized in this field.

Osolutions as a PageSpeed optimization service provider

Osolutions is one of the best PageSpeed optimization service providers in KSA where, as an agency, it builds websites for different clients that want to have an excellent page speed.

It does so through building everything in the websites including content such as text and images while taking into consideration factors that will make the page speed fast.

Through our specialists in SEO and web development, We guarantee you that your website will be running with our best PageSpeed optimization service that will help you with ranking, user experience, conversions, and SEO.

In conclusion, PageSpeed Optimization is a key aspect of any online business’ website because it is one of the most important interfaces that many businesses are built on. This can be an e-commerce site, blog site, magazines sites, portfolio websites, and many more.

All of these depend on having a high page speed so people would stay on the websites to get what they were searching for while a business can translate this by getting leads, sales, conversions, and a customer database.

So, if the site speed is down, a business won’t have the chance to compete with other businesses and get a share in the market. It is essential that PageSpeed is always optimized to the best for businesses to grow and expand.

Osolutions