Establish your online marketing in Saudi Arabia in 2021 January 18, 2021 by Osolutions Digital Marketing Do you search for a new way to market your business in Saudi Arabia?The online marketing in Saudi Arabia is one of the best tools that will let you reach your goals in a smart way. A tool that will break all the barriers of offline marketing. Online marketing has many strategies and to adopt a specific one, you have to know your business well and how to communicate with your target audience correctly. To establish your online marketing strategy, you have to know the different opportunities to start creating your online presence based on plans. In this article, we will show to you the online marketing and the opportunities available in the Saudi Arabian market. Online marketing in Saudi Arabia Digital marketing is a tool that appeared recently, to meet the consumers and to show your products or services easily.Online marketing has a huge importance to reach your business’s goals.Due to its major role in meeting the target audience, Zara announced in 2020 that they will close some of their offline stores in different countries and replace it with their online store. Let’s know more about this decision and what its benefits? First, this decision will help them to reduce their operational cost as they will not pay the salaries for their representatives in the stores,the renting fees, and the transportation fees…etc.They can re-allocate the amount saved in other departments to gain more.Enlarge their target audience by enlarging the geographical area. How to apply the online marketing in your business? After exploring the benefits of online marketing in a case study that recently happened,you want to put your business on the right track to achieve all your company goals. But do you know how digital marketing works?Let’s define to you the online marketing in a very simple way,digital marketing is your tool to create an online relationship with your target audience. And to stay with them in their journey starting by the awareness of your products, then considering it, then taking the purchase decision, and to offer them excellent after sales services to transform this normal client into a loyal client.Each target audience has its own online channel. And to find them, you have to study your customers well and choose the right message that fulfills their needs. Osolutions could help you by offering the best online strategy that will meet our goals in very effective ways. What are the benefits of online marketing? Now to start your online presence, let’s see the benefits of adopting a digital marketing strategy in your business:Enlarge your database by reaching more customersCost effective Increase your ROIEnlarge your geographic areaBecause of these benefits, let’s have an example of PepsiCowho has reduced their offline marketing budget by about 15%and re-allocated it in the online marketing activities in all around the world to get all the benefits of this magical tool. What are the Opportunities in the Saudi Arabian Market? You are seeking to apply the online marketing in Saudi Arabia,but you have some concerns about the market and which kind of opportunities you will find in this market.We will help you now to know more about Saudi Arabia to take your decision based on statistics. Market research One of the most important thing before study the online market is to study the market and the country to know the situation:The population of the Saudi Arabia is 34.8 million people.Considered as the most stable economy in the GCC. Own about 18% of the world’s oil reserves.This point will help us to read some insights.First, the number of people is a great opportunity to serve. This number will help you to reach your goals.The economic situation reflects the level of the Saudis and their high incomesso they will be a very good consumer to your products or your service. But you have to put into consideration to deliver a product or a service that fits with this audience.A high quality product with excellent customer service. Customer Behavior The Saudi Arabian market has an opportunity to push you to start your business, but to adopt your digital marketing in Saudi Arabia, you have to know more about your customers and what’s their behavior and specially their online behavior.In 2020, Saudi Arabia counts 32 million internet users.The Saudis are a well educated population so you can communicate with them in Arabic or in English.Saudi Arabia is a potential market for the E-commerce. 75% of Saudis buy their goods using the cash on delivery as a payment method,and the rest 25% use debit, credit or payment services.The electronics come on top of online purchase done, then the software.In 2020, about 95 to 97% of Saudis use google search to find their needs.The Saudis are considered as the most searched number in the GCC.Based on all these statistics, all the insights announce that this market and these consumers are an opportunity that you have to do your best to create your strong online platforms to compete and to take a big market share. Online Marketing Tools As we mentioned before, every target audience has a specific digital channel. But you have to take into consideration that the social media channels is a booming sector in the Saudi Arabia. Saudis prefer Twitter and they are ranked number 7 in terms of numbers of twitter users globally. YouTube has had great growth in the last few years, as the Saudis start to make video marketing.Instagram is a perfect platform that acquires 65% of Saudis internet users.15.54 million Saudis use Snapchat on a daily basis. Facebook has a great reach by the Saudis, it’s ranked in the third position of the website the most visited in Saudi Arabia.To deliver your message in your social media channels in KSA, try to adopt the Arabic language. In conclusion, online marketing is your gate to reach your goals and to approach your prospects customers.Before starting your digital marketing in each country you have to study this country from different aspects to know the opportunities of this market. One of the potential markets is the Saudi Arabian market. And to start your first step in this market, Osolutions will help you to build your online marketing strategy and to create your online marketing channels to acquire new customers.Are you ready for your first step?Ask for a free consultation now!