Section 3: Website health
Website health is a metric that shows how your website is performing through its appearance and optimization. You can get a really high score in your website health if it is properly optimized where it can rank in Google easily. It is calculated through the use of a site audit that analyzes how a site is doing and then calculating the score from data that is collected.
10 common SEO issues
The top common 10 SEO issues are the following:
1- Duplicate content: This is content that is repeated throughout your content.
2- Poor mobile experience: Bounce rate can increase when your users have a poor mobile experience when they visit your website.
3- Shady link building: You could easily fall in your ranking if you use spam or black hat techniques when building links
4- Poor navigation: Users are unlikely to continue browsing your website when the navigation is poor so they won’t engage with your website
5- Images that are not search-friendly: It is best to find images that look appealing but also use Web fonts, HTML and CSS for SEO purposes
6- Improper redirects: Moving a website from old redirects help to connect pages properly to your new website.
7- Messy URLs: These are keywords that aren’t clear and don’t contain SEO friendly keywords for users and search engines to understand
8- Slow page loads: This is the speed of the website when it is slow, it can often cause many problems such as users not engaging and existing your website.
9- Local search: This is where you need to ensure that your website has a local presence through Google results.
10-Too much flash: Using too much flash can hinder your website from ranking so its best to use other technologies such as HTML 5, CSS 3 and JavaScript.