On-Page Search Engine Optimization

On-page optimization is the practice of optimizing the content on pages for search engines and users so that it can rank easily. There are many SEO practices that are used to optimize content such as title tags, internal links, URLs, and content.

It also focuses on using certain targeted keywords to improve traffic and visibility. Through the use of on-site SEO, Google will easily see your content if it fits to rank on the search engine but it must be done correctly in order to do so.

On page optimization best practices

Including keywords in URLs: By including keywords in the website’s URL, it can easily make your website rank because of how it is easily linked to what users search for and what search engines see as relevant content.

Title tag and meta description: The use of a title tag which is the headline of your content will help rank your content. Meta description which is a short summary of the page that appears in search results.

Headers: When you include headers that include your keywords will definitely help users read your content easily by keeping it organized.
SEO copywriting: Copywriting that uses SEO techniques such as having the targeted keywords included will actually help your content rank higher very easily.

Keyword Research

Keyword research is the process of identifying popular targeted keywords that people enter in search engines and then using these keywords to produce relevant content around them.

The keyword research process also involves choosing a topic that is best suited for the chosen keywords.

How to do keyword research?

Identify your keywords seed word list: This happens through first research and finding the keywords that searcher’s are interested in and then putting them in a list.

Expand the list: Using tools such as the Google keyword tool, you can easily expand this list and find their volume.

Prioritize the list: Choosing the most relevant keywords and prioritizing them so they can be targeted in your campaign.

Categorize keywords: After prioritizing the list, categorize the keywords into segments to reach business goals.

Choose the pages for optimization: The chosen keywords can then be used for optimizing certain pages such as landing pages.

Refine keywords over time: Through PPC data and Google analytics, you can then begin to identify new keywords that can further help optimize your website.

Why is keyword research important for your site?

Keyword research is important for any site because it further enhances your website. It does so through three main reasons which are:

Helps you with choosing the right keywords: This is mainly done through keyword research which when done correctly guarantees that your website will generate traffic.

Help to give information about your pages: By assigning the right keywords to each page, your content becomes more relevant and credible to search engines.
Helps with keyword clustering: Research helps with grouping keywords into a core topic with relevant subtopics that can be later be used to provide more content.

Keyword types in SEO

There are 9 types of keywords in SEO. These types of keywords are:

Long-tail keywords
These are keywords that consist more of 3 words. They usually have a low search volume compared to short tail keywords; however, they are less competitive and generate high conversion rates.
Short tail keywords
These are keywords that are made up of three keywords or less. They usually have a high search volume and are highly competitive. Because they are characterized as being broad in search intent, they tend to have a low conversion rate.
Short-term fresh keywords
These are keywords that appear up to date when something happens in the world. It is characterized with a high search volume during the time that it appeared and high conversion rate.

Long term evergreen keyword

These are keywords that are relevant all the time. They tend to be moderate in search volume, have a medium competitive rate, and have high conversion rates.

Product defining keyword

These are keywords that define your product where you can insert them next to your product name. They are characterized by having low search volume but a high conversion rate.

Customer defining keyword

These are keywords that define your target audience and customers. They are characterized by having low search volume, having a specific user intent, and a high conversion rate.

Geo-targeting keywords

These are keywords that target a specific area such as a city or a country. They are characterized by having a high conversion rate but with low volume and are especially effective for local businesses.

LSI keywords

They are also called thematic keywords that are related to the main keyword. LSI keywords help in targeting other related keywords in your content which can actually help you dive into new topics based on the root keyword.

Intent targeting keywords:

Intent keywords fall into three categories which are informational, commercial, and transactional. Each answers a different query for the potential target audience.

How to use competitor keywords to improve your site

You can find competitor keywords through the use of certain tools that will help you know what words that your competitors target.

The top 4 tools are:

Google keyword planner tool: This is an online tool provided by Google where you can also use to uncover competitors keywords that are being used.

SpyFu: This is a tool that can also give you a complete overview of all the competitor keywords after putting the competitor’s URL.

LongTail Pro: This tool can suggest for you a list of long-tail keywords all through the use of a seed keyword. You can also put your competitor’s URL and get all the keywords that they use.

KeywordSpy: This tool provides data about competitor’s keywords, PPC statistics, and organic campaigns strategies.

Things holding your website ranking back

There are many reasons that can actually hold back your website ranking back. The top reasons that can badly affect your website ranking are:

Poor content quality: Content has to be of top quality so that it would help solve user’s problems and provide value. When you analyze competitors, you can actually create quality content.

Keyword focus through content: It is very important to use keywords that are relevant to the content and focus on creating value through it.

SERP analysis: Through SERP analysis, you can actually see what other businesses are ranking in through their content and get inspired to create your own content framework.

Unclear user intent: Your website should have a clear user intent that would help answer what they came to find. The four common user search intents are broken into Informational, navigational, commercial, and transactional.
Content structure: There are tools such as Semrush’s Topic Research Tool that you can use to find out what types of questions and headlines are commonly asked.

Section 2: Competitor analysis

Competitor analysis is the practice of analyzing your competitors through understanding who your direct and indirect competitors are, their keywords optimization strategy, keywords that they target, links that they built, and their strategy to appear on top positions in the SERP in Google.

What is an SEO competitor analysis?

SEO competitor analysis involves researching the competitor’s content and other elements of the content such as the links and keywords that competitors use.

Another option is for marketers to use an SEO competitor analysis tool so they can collect data easily without manually doing so.

Some examples of these tools are Ahrefs, SEMrush, and Moz.

How to hunt your competitors’ traffic?

Analyzing competitors’ traffic involves using tools to analyze their traffic.

This is done by investigating competitors so that you can improve your site’s performance.

There are certain tools that you can use to track down competitors’ traffic. The most common tools are:

Ahrefs

Alexa

SEMrush

SimilarWeb

SpyFu

How to solve traffic drops?

Solving traffic drops solving the series of problems that make traffic drop. You can fix traffic drops by following certain steps such as:

1- Fixing technical issues: This involves checking and fixing page speed when it is slow, setting redirects correctly so that robots can reach your website easily, checking canonical tags and keeping them updated.

2- Understanding the nature of seasonal keywords: Keywords that happen such as trends or during a specific period of time can make your traffic drop when this period ends.

3- Fixing lost links: These are links that no longer exist on your website or are broken so it can’t help in ranking your websites.

4- Researching competitors: There are cases where competition can outperform you in terms of traffic and strategies. You can actually know more about the competition traffic, backlinks, and keywords through certain tools such as Moz, Ahrefs, or Serpstat.

Section 3: Website health

Website health is a metric that shows how your website is performing through its appearance and optimization. You can get a really high score in your website health if it is properly optimized where it can rank in Google easily. It is calculated through the use of a site audit that analyzes how a site is doing and then calculating the score from data that is collected.

10 common SEO issues

The top common 10 SEO issues are the following:

1- Duplicate content: This is content that is repeated throughout your content.

2- Poor mobile experience: Bounce rate can increase when your users have a poor mobile experience when they visit your website.

3- Shady link building: You could easily fall in your ranking if you use spam or black hat techniques when building links

4- Poor navigation: Users are unlikely to continue browsing your website when the navigation is poor so they won’t engage with your website

5- Images that are not search-friendly: It is best to find images that look appealing but also use Web fonts, HTML and CSS for SEO purposes

6- Improper redirects: Moving a website from old redirects help to connect pages properly to your new website.

7- Messy URLs: These are keywords that aren’t clear and don’t contain SEO friendly keywords for users and search engines to understand

8- Slow page loads: This is the speed of the website when it is slow, it can often cause many problems such as users not engaging and existing your website.

9- Local search: This is where you need to ensure that your website has a local presence through Google results.

10-Too much flash: Using too much flash can hinder your website from ranking so its best to use other technologies such as HTML 5, CSS 3 and JavaScript.

Top 5 website audit tools

The top 5 website audit tools are the following:

1- Ahrefs: This conducts a site audit of the keywords and link building that you have versus those of the competitors.

2- Buzzsumo: It helps in revealing which keywords are working and which aren’t as well as providing you with keywords alerts and trending content

3- Found: This is a tool that helps with finding problems in your website that prevents it from ranking.

4- Google Analytics: This is one of the most famous tools that measure traffic, page loading speed, tracking campaigns, automated reports, and much more

5- Google webmaster tool: The Google webmaster tool helps with putting all the SEO data in the dashboard so that you know how well they are performing and what’s trending.

Risky black hat SEO techniques

Black hat SEO techniques are those that don’t align well and violate SEO guidelines. These are techniques that manipulate search engine algorithms to increase site ranking in the SERPs.

There is a manual about the guidelines that go against these guidelines in search engines such as Google and Yahoo.

Top risky SEO techniques include:

Keyword stuffing: This happens where the keywords are targeted and written excessively in the content

Automatic content: This is content that is automatically generated that isn’t relevant using a large sum of keywords.

Hidden text: Hidden text is the type of text that is the same color as the background and is placed using CSS to hide and uses even a font size of zero

Cloaking: This is a technique that serves content for users that is different from the ones given to search engines to improve search ranking.

WordPress SEO Issues

WordPress can have SEO issues that cause your website many problems such as slowing your site’s speed. Therefore, it reflects on website ranking performance.

Site speed: WordPress relies mostly on plugins and themes containing large CSS files so the problem is that you end up with lots of plugins and a large space taken in the website slowing down your site speed.
Crawlability: It is important that you update internal links automatically to ensure crawlability as well as detecting and fixing broken links.
On-page optimization: Poor header tags can actually make your website performance poor so it’s important to hire a developer to help you with this.

Osolutions

On-Page Search Engine Optimization

On page optimization best practices

Keyword Research

How to do keyword research?

Why is keyword research important for your site?

Keyword types in SEO

Long-tail keywords

Short tail keywords

Short-term fresh keywords

Do you want more traffic?

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Long term evergreen keyword

Product defining keyword

Customer defining keyword

Geo-targeting keywords

LSI keywords

Intent targeting keywords:

Ready to start learning SEO?

How to use competitor keywords to improve your site

Things holding your website ranking back

You can easily drive massive amounts of traffic to your website

Section 2: Competitor analysis

What is an SEO competitor analysis?

Want an effective competitor analysis?

How to hunt your competitors’ traffic?

Want to understand and outperform the competition?

How to solve traffic drops?

Section 3: Website health

10 common SEO issues

Tired of having the same SEO issues happening?

Top 5 website audit tools

Risky black hat SEO techniques

We can help you rank your website using legitimate SEO techniques

WordPress SEO Issues

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