Moderation techniques for social media
Create and publish guidelines and rules
It’s important to create and publish guidelines and rules that will ensure a positive atmosphere and community on a business’s social platforms.
So, in this technique, a business creates the guidelines and rules for everyone on its social media platforms to understand and follow. By doing so, the business keeps up its image and reputation while also minimizing problems between members in its online communities and social platforms.
For example, if someone comments with something that is abusive, a moderator will remove the comments to make sure that no one is affected badly by it. A moderator can also enforce the guidelines and rules when someone isn’t following those rules.
Here are general guidelines that can be used when you creating rules such as:
- All members of an online social media community should respect each other including their opinions and beliefs
- Everyone should have constructive conversations so all can benefit
- All members should be polite to each other
- No spamming to create a positive environment between a business and everyone who is in its social platforms
Respond to negative posts quickly
Responding to posts quickly shows your business values and professionalism. It’s also important to know the difference between constructive criticism and negative content or comments. If it’s constructive criticism then you will learn from the feedback on how to improve your business.
While if it is negative content or comments, there are many different ways to handle them effectively. For example, if there is content that is posted that is abusive or offensive to your community, you should remove it.
Another way is to apply a three strikes rule where if a person abuses being on a business’s platforms by posting negative content and comments, he or she will be banned from a business’s online platforms after three times.
Create a positive atmosphere
In order for people on online business platforms to engage and participate easily, they need to feel welcomed and encouraged to do so.
This happens when you create posts or topics on social media that encourage participation and engagement from your audience on social media platforms.
You can also create groups within online platforms that discuss certain topics encouraging your target audience to participate and engage with your business furthermore.
Another way is to ask people on your social media platforms to provide you with feedback about your business.
Use a tool to find and reply to all comments in one dashboard
If you are moderating multiple social media platforms, you need a tool that can help you track and respond to all comments from all different platforms. A tool like Social Inbox can help you in many ways where it will:
- Have all comments from Facebook, Instagram, YouTube along with tweets and Twitter mentions all in the tool’s dashboard. You can also find direct messages from Facebook Messenger, Instagram, and Twitter.
- Reply to all of them from the same dashboard without going to each profile separately saving your time.
- Hide and delete comments whenever you want to do so.
In conclusion, moderation techniques are used to help monitor and respond to customers who are online on social media platforms. Moderation techniques are effective in creating a positive engaging environment on social media, maintaining the brand reputation and image, and creating an open communication between the business and its target audience.