Step 2: Identify customer’s challenges and goals
You need to understand your customer’s challenges so that you can create a buyer persona that can help you target your audience effectively.
So, if you have existing customers, you can engage in social listening such as monitoring mentions of your product or service on social media to know what people are thinking about your business and identify challenges that they face in general that will help you create your buyer persona.
After identifying your target audience challenges, you got to identify their goals which are things that they want to achieve. These goals may be directed to solutions that your business through their product or service offers or in some cases may be entirely unrelated.
So, it’s important to know these challenges and goals so you create buyer personas based on them to grow your business.
Step 3 : Understand how you business can help
In this step, you need to know how you can help your target audience based on the benefits your product or service offers and not their features. Benefits show the customer how the product or service will make their life easier and will make it easier to communicate to your target audience to persuade them throughout the buyer journey.
Step 4: Create your buyer personas
You can now start creating your buyer personas based on similar characteristics. Therefore, you can create many buyer personas as long as they share common characteristics and reflect your target audience.
For example, If you are in a book publishing business, you can create a buyer persona around a group of young women who work in banks and who like to read. You could have another persona created around college students who like to read. In that way, you have many different buyer personas for your target audience.
Creating a buyer persona is easy where you need to write a name of your persona, age, location, interests, and other background information.
Step 5: Use buyer persona’s to create marketing strategies
After creating a buyer persona, you can use it in your marketing strategy where you can create your messaging and tone, create engaging content for your target audience, and use it in targeting in your paid ads on social media.
All of which will help you reach your business’ goals and grow your business.
In conclusion, when you use buyer personas, you can grow your business and reach your business’s goals and objectives.This is because buyer personas have many uses such as being part of your marketing strategies that will help you reach your target audience and accomplish your business’s goals.