How to Write an Article

For any business, it has become critical to have a blog as part of their strategy to raise awareness and generate sales. Therefore, it has become crucial to know how to write articles because it will help achieve a business’s goals and objectives.

Format of an article

An article consists of 4 main parts which are:

Headline/ Title

The headline or title is the element that motivates people to click a link and read your post so you need to take your time coming up with something that grabs the attention of your readers.

A headline should express what your audience is looking for and wants to know more about. It should also be short and to the point.

Some of the elements of a great headline include:

The use of trigger words: Trigger words are those words that make readers more likely to click because it makes them feel an emotion.
Offer value: It’s important to have a headline that offers value to your readers such as offering a solution to a problem that your readers face.

Introduction

The introduction tells the reader about what your article is going to be about. It’s the starting point that can capture the attention of your reader through using a hook in the introduction which will make the reader want to continue reading.

Body

The body is written after the introduction which covers the topic in depth using subheadings that divide your content into sections.

It’s important to use keywords throughout your body so that Google algorithm can read them and make you rank in higher search results.

Conclusion

The conclusion summarizes your article and provides a call to action for your reader to take. It’s an essential element because it’s where your audience understands the key message that you wanted to deliver from your article.

How to write an article

Choose an interesting topic

You have to choose an interesting topic that your audience will be interested in. The topic needs to be something that grabs the attention of your readers.

To pick an interesting topic, there are three criterias which are:

Timely: The topic must be applicable to the present time which means that it is about something that is currently happening.
Relevant: A relevant topic will add value to your audience meaning that it will cover useful information about what your audience wants to know more about.
Interesting: It needs to also be interesting where your audience wants to know more about the article because it adds new information or point of view.

Find keywords

Finding keywords is a very useful way to make your article rank higher on Google and get seen by many users bringing you more traffic.

One of the most effective ways to use keywords is through using long tail keywords. Long tail keywords are those that contain two or more keywords that target users who search for content that is specific for their search query. Unlike generic keywords, long tail keywords are more likely to make your content rank on search engine results.

Research competition

Your competition are those who rank on Google’s top 10 results. So, in order to rank, you will need to analyze how they got to rank in top positions.

One of the easiest ways to do so is to search on Google with keywords and then look at the top 10 results that are shown. You will then need to analyze their articles by reading them and looking at factors such as:

The keywords that they used
The links that they include
The word count
The number of shares that they have

Research your topic

Before writing you will need to research your topic because research will help you get ideas and have information to write about so that you can add value to your readers.

Researching your topic gives you ideas that you can put in your outline for writing the article.

Create a catchy title

Writing a catchy title may take time so that you can come up with an interesting title that will make users more likely to click because they are curious to know more.

Some elements of a catchy title include being interesting, containing keywords, and being specific.

The title should also provide an overview of what the article is going to be about making the user interested to read the article to know more.

Have a hook

After writing the title, you will need to write the hook which is written at the beginning of your article in the introduction. It’s what gets your readers interested to continue reading your article.

So, it’s the starting point that will get readers to read your article which will then lead to sharing your article because it provided valuable information.

Write using your own way

After writing your introduction with the hook, you will need to start writing the body which will include subheadings about the topic that you are writing about.

The subheadings need to be related to your topic as well as provide useful information for each subheading’s paragraph. Therefore, you will need to conduct research and then write using your own way.

This means that you don’t copy or paraphrase other people’s articles. You will need to first understand other people’s articles and then write using your own understanding and way of writing.

Offer a solution to a problem

The best type of content is one that offers a solution to a problem that your readers are facing because it helps them and adds value to improve something in their lives.

Content that offers a solution to your readers is more likely to be shared by others and gets more traffic to your blog because it connects with your readers.

Write with authority

While writing your article, you will need to write with authority using assertive and action words that will make your readers more interested to continue reading. Writing with authority draws attention and builds credibility and trust.

Add images and quality links

Images and links help build interest and credibility. Images make your article look visually appealing. When adding links, you will need to think critically about the type of information that will interest your readers and add the links based on what will add value to your readers.

Optimize for SEO

Use SEO practices to find suitable keywords that are relevant to the topic that you are writing about. These keywords help you target users who search with those keywords and to let Google algorithm read your article which will help you rank higher in search results.

In conclusion, writing an article is based on a structure that you can use for any topic. You will then need to start researching the topic and relevant keywords that you will want to put in your article. Don’t forget to also use your own style of writing and ideas to enrich your article and make it unique.

Osolutions

How to Write an Article

Format of an article

Headline/ Title

Introduction

Body

Conclusion

Need more conversions?

How to write an article

Choose an interesting topic

Find keywords

Research competition

Research your topic

Create a catchy title

To get an idea about how to write a catchy title that will guarantee you higher clicks and bring traffic to your website

Have a hook

Write using your own way

Offer a solution to a problem

Write with authority

Add images and quality links

Optimize for SEO

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