How to Promote a New Product? December 9, 2020 by Osolutions Digital Marketing Do you have any products in the markets? Or are you going to launch your new product in the market? Are you searching for the best way to promote your product and achieve all your goals? To be able to market your products adopting the best practice you have to ask for the support of some expertise to do all the required activity to acquire new customers then meet your targets. But before choosing the experts or the marketing agency, did you set your goals? In this article, we will help you to know how to promote your products in the right way and how to choose the marketing agency according to your goals and your requirements. Ways to promote a product After launching your products in the market, you are waiting for the results. But you are not satisfied with those results, and you’re searching for a new way. Digitalization Digitalization, it’s about adopting digital marketing, to promote your products on different platforms to be able to reach your target audience and meet your goals. But before starting this step, you might ask yourself why should I go into digital marketing and what are the benefits of using digital marketing in promoting new or existing products. We will provide you with the answer to your question now. Why should I change to digital? Therefore there is a huge difference between online marketing and offline marketing. And due to the big transformation in the behavior of the customers, digital marketing becomes the hero! And here’re the main reasons: Almost everybody becomes online: the amount of time spent by the customers online increases daily. The growth in the smartphones market Reach your target audience easily Enlarge your geographical presence Increase your ROI All these reasons aren’t enough to create your online presence and to build your brand image? Let’s start now! For sure having a presence on online platforms isn’t easy. You have to ask for the support from a marketing agency. Marketing isn’t a game, it’s a science and to create a digital marketing plan, you have to let the expertise in this field help you. In order to achieve your goals in the short term. So to find the best digital marketing agency, you have to put some criteria and to choose according to those criteria. Set your budget The most important thing while choosing between different agencies is to set your budget. According to your budget, you’ll receive different kinds of services. Also, you have to prioritize your needs, and the amount you need to invest in each service. Know your goals You must set your brand objectives, for example your goal is to acquire new customers, your goal is to increase the sales, your goal is to do an awareness campaign etc. Depending on your goals, you’ll find the agency that offers you what you want. Don’t expect high performance from an agency without setting your goals. Check their online presence The online presence for any agency, it’s their own way to show their capabilities and the level of creativity in their posts. Check their experience Asking for the support from any agency must be based on multiple criteria, and one of these criteria is to see the experience of this agency. And if they work before in your fields and see their way to market to new product or an existing one. This step is very important and based on it, you’ll start to work with this agency or not. Also, during checking their experience, ask them for a case study of their work and how they do a difference with their clientele. Ask for a creative ideas Many agencies have a critical problem that translates in the need of their customer to adopt the traditional ways in setting their digital marketing plan which is not the best practice. Ask your marketing agency to go beyond the normal and to think out of the box to make your brand in a position totally different from your competitors. Permanent reports After choosing one marketing agency, you have to ask them to see a report to see the progress and know their strategy and if they execute their digital marketing plan proposed by their side early. So keep attached with your marketing agency to know their needs and to see the progress. Listen to them The marketing agency, due to their role, they are in a nearby point with your customers, so they could see in the comments and the feedback of your clients some insights. So pay attention to their notes and never underestimate their comments. Know the services Before choosing any agency, you have to check all the services that these agency will provide to you, and from these services: Social Media Management: including industry research, Competitor Analysis, Strategy development, Community Management, Contest and promotions, Content creation. Social Media Advertising including the different social media platforms. Search Engine Optimization “SEO”: Keyword Research, Technical SEO, On Page Optimization, Off Page Optimization, Reporting and Follow up. Branding: including brand strategy and Design. Web & App Development. In conclusion, promoting your products isn’t easy, you have to understand the market and the clients and which message should be delivered at a certain time. To be able to gain a market share and to become an active user of digital marketing, Osolutions digital marketing team offers to you all these services to reach your goals professionally and in a SMART way with our expertise in this field. Go Digital…Go Osolutions !