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How to do keyword research?

Keyword research is the process of searching for the keywords and language that your target audience uses when they search for your products and services.

Then, it works to find out the best opportunities through analyzing and comparing the best keywords to be used in your content.

It is one of the most important steps in audience analysis where it is used in content marketing..

How can keyword research be determined?

Keyword research can help in determining keyword popularity, search intent, and keyword difficulty.

Keyword popularity

This is the frequency that users search for a specific keyword. Keyword popularity can be found through two aspects which are search volume and competition

Search volume: This is the popularity of a keyword and shows how many people are searching for this term. It is the number of people who are searching for a specific keyword.
Competition: This is researching keywords and understanding where competition ranks in these terms. Based on that, you will choose specific keywords.

Keyword difficulty

Keyword difficulty: This is a metric that is used to showcase competition related to a certain keyword. The higher the value, the more difficult it is to compete with others. So, it’s important to choose keywords that are low in competition.

Search intent

Search intent: This is the reason behind a user’s search query where it sees the objective that the searcher is trying to reach such as searching for information about a certain topic or wanting to buy something

Why is keyword research important?

Keyword research will help you in many different ways. It will help you through the following:

- Providing vital information: By telling you where you will rank with your keywords, which keywords are easy to rank for, and what keywords you can rank for easily.
- Understand your brand and business: By knowing keywords, you dig deeper into understanding your business in terms of services or products.

What people are searching: It will also help with making you understand what people are searching for rather than what you think they are searching.

Drive traffic to your website: Through optimizing your content with certain keywords, you can actually drive traffic to your website because it contains the terms that users are searching for.

How to do keyword research?

Step 1: Make a list of topics related to your business

To choose the most suitable keywords for your website, you have to make a list of topics you want to rank in. You can then choose 5 to 10 topics where you can come up with keywords that are relevant to the topics.

Imagining yourself as part of the buyer persona and thinking about what they search for can also help you with finding topics.

Step 2: Identify the seed keywords for those topics

Those are the keywords that fall in those topics. You can easily identify those keywords and then use them to rank in the SERPs. This happens because your target audience is researching those terms which makes it easier for you to use.

You just want to end up with a list of phrases that you think potential customers may use to search for your content. You can find them through brainstorming keywords related to your specific topic or business.

Step 3: Understand how intent affects keyword research

Understanding intent is one of the most important factors that help with understanding what users are searching for. It is more about finding the reason behind the user’s search.

For example, a user may search for blogging but what exactly about blogging he is searching for. Is he searching for starting a blogging website or how to write a blog post?

For that specific reason, it is important to dig deeper about what the searcher is exactly searching for and understand the purpose of the search.

One of the best ways to get to know the user intent is through entering the keyword in the search engine and seeing the types of results that show up in the search engine.

Step 4: See the keywords that competitors are ranking in

This is one of the most effective ways to find keywords that you can rank for. First, you will need to find out who your competitors are. This is done in two ways; the first is through putting the seed keywords in the search engine to find who ranks in the top positions.

” By doing so, you begin to learn what keywords your competitors rank in”.

After finding the websites that your competitors rank in, you can use tools such as Ahref’s site explorer and enter your competitor’s website to find the top keywords that generate the most traffic.

Step 5: Use keyword research tools

Another way to find more keywords is through using keyword tools. By using keyword research tools, you ensure that you find keywords that competition isn’t targeting and find opportunities to rank for certain keywords.

So how do keyword research tools work? They work through putting your seed keyword in the tool and then it will generate a list of keywords that users search.

A simple tool used for keyword research is Google keyword planner where it is free to use and can come up with a lot of keywords that can help you while doing keyword research.

However, if you have more expertise and want a tool that can help you dig deeper in keyword research, you can use Ahrefs keyword explorer where you can enter your seed keyword and get a full list of keywords that users search for.

Step 6: Study the niche

You can also get more creative ideas about other keywords to use through studying your niche. Studying your niche can be done through browsing forums, Q and As, and groups.

By doing so, you get to know more about what your target audience is searching for through the terms that they use. This can easily help you pick the keywords that they search through their inquiries.

In conclusion, keyword research is one of the most important processes that help to find the most relevant keywords that will help you rank in search engines.

Osolutions

We hope you enjoy reading this guide

How to do keyword research?

How can keyword research be determined?

Keyword popularity

Keyword difficulty

Search intent

Why is keyword research important?

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How to do keyword research?

Step 1: Make a list of topics related to your business

Step 2: Identify the seed keywords for those topics

Step 3: Understand how intent affects keyword research

Step 4: See the keywords that competitors are ranking in

Step 5: Use keyword research tools

Step 6: Study the niche

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