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How can Instagram ads help your business ?

Instagram is one of the most effective and popular platforms that will help you reach your target audience easily. It is through Instagram that you can help your business grow by delivering your products or services to the largest number of people. Instagram ads are especially effective when they target the right audience who are looking for your products and services.

What are Instagram ads?

Instagram ads are ways for businesses and brands to advertise online using images, videos, and visual content. Through the creation of many different campaigns that use Instagram ads, you can actually reach more people.

Instagram ads are made to appear to Instagram users on the platform. These ads can appear throughout the app, user’s feed, stories, and much more.

They may look like normal posts; however, they do contain a sponsored label that indicates they are an ad. They also can feature links, CTA buttons, and product catalogs.

Goals of Instagram ads

Instagram ads can be used depending on the goals that you choose. There are many goals that you can choose from that will help you reach a larger audience when you are targeting them.

So, before you make any decision related to your marketing strategy, you have to identify your goals and objectives because you will be investing your money and effort into doing so.

Here are the top goals of running Instagram ads:

Brand awareness

Brand awareness is all about establishing your presence and letting people know about your business. This is likely your goal when you are starting your own business and want people to know about the product or service that you provide.

Reach

Choosing reach as a goal helps you reach out to more of your target audience. It is a step that comes after brand awareness where it helps in making your business known to the largest number of your target audience.

Traffic

You can gain a lot of traffic to your website or app store to download your business’s app through your Instagram ads where you choose “traffic”. This happens because this option connects your website or app to the Instagram ad.

Engagement

If you are looking to get more engagement such as shares, likes, and comments, you can easily get them through choosing engagement as the objective for your Instagram ads.

When you do choose engagement in Instagram ads, you can apply it in different ads such as image ads, video ads, slideshows.

App installs

Through the use of this type of Instagram ad, you can increase the number of apps installs easily where this ad will direct you through a CTA to the app store to download the app.

Video views

These types of ads are targeted toward increasing video views through promoting behind-the-scenes footage, product launches, or customer stories to raise awareness about your business.

Lead generation

Instagram ads with lead generation as an objective can help you get the information that you need from users such as email addresses, names, and phone numbers so you can use this information in your marketing activities in the future.

Conversions

The goal of Instagram ads that use conversions is to promote your products or services to bring sales through this type of ad.

Types of Instagram ads:

Instagram photo ads

Instagram photo ads are the type that are targeted toward photos. These types of ads are made up of a photo, description, and a CTA button.

You can also put a “view profile” button on this type of ad so that viewers can go to see your profile to see what you have posted lately.

Instagram video ads

This is the type of Instagram ad that focuses on using video in your ad. Videos are known to boost engagement where they grab the users’ attention really quickly. You also have a lot of creativity in video ads.

You can upload a video for up to 60 seconds and tell the story of your brand through this type of ad. These types of ads can be horizontal or vertical in their format.

Carousel ads

Carousel ads appear as a collection of two to ten photos or videos that people can view by swiping through them.

A call to action is added at the end of the carousel so that they can click on it and go directly to the website.

These types of posts are visually appealing and interactive when they appear on a user’s feed. They are great for businesses that have a variety of products that they want to show.

Story ads

These are full-screen ads that exist within Instagram stories that appear in your news feed naturally. These stories are vertical and can appear in full screen. You can add multiple stories within story ads that appear after each story ad ends.

Story ads can give you the ability to put your links in posts helping you get organic traffic very easily. You can use story ads with CTA that when users click can go to a landing page, product page, blog, or a form.

Slideshow ads

Slideshow ads are a type of ad that is made up of a collection of photos that play as a video. You can add up to 10 photos while adding text and music in the background. These types of ads are easier to make and are created at low costs. The main advantage of slideshow ads is that you can share a set of photos in a video format.

Messenger ads

Messenger ads on Instagram help with letting you reach many people on Instagram very quickly where you can engage with them very easily on Instagram’s messenger.

By clicking on messenger ads, you can be sent to Instagram’s direct message inbox where you can have a one-to-one conversation with your target audience.

Lead generation ads

A lead generation ad is the type of ad that is presented using an image, video, or carousel followed by a lead form when the person engages with the ad.

Lead generation ads help with bringing conversions by collecting very important information such as email addresses, phone numbers, and job titles that can further help you with converting people into customers.

How can Instagram ads help your business?

Enhanced targeting

Using Instagram ads can help you reach your target audience easily. You can target your audience through location, interests, demographics, and behaviors which will allow you to reach your exact target audience and have a higher chance of converting them into customers.

Boost brand awareness

Creating Instagram ads can help you boost brand awareness among your target audience. Because when you create these ads, you can reach a higher number of your target audience and build credibility very quickly through content and ads that are engaging for your target audience.

Track your ads campaign success

When you set an advertising campaign on Instagram, you can track the campaign results and gain insightful information through Instagram analytics. These analytics will help you track which ads were successful and which aren’t.

These ads can also show you how many leads you have and how many of these leads were converted to sales. It will also show you how much you spent in your ads campaign.

Makes you memorable

Instagram ads help create attractive visuals because it is a platform that focuses mainly on photos and videos while using minimal text.

When you use a unified theme on your Instagram account, your target audience is more likely to remember your profile.

Steps to set up your Instagram ads

Creating Instagram ads is easy when you follow these steps. These steps will definitely help you in setting your ads the way that will help you reach your business goals and objectives.

Step 1: Connect your Instagram account to your Facebook

In this step, you connect your Instagram account to your Facebook page. You can easily do so by going to “Settings” in your Facebook page and then choose “Instagram” on the left section. You can then fill in the details about your Instagram account.

Step 2: Choose an objective for your Instagram ads

Once you connect your Instagram account to your Facebook account, you can create your first campaign using ads manager. You can do so by going to the “campaigns tab” in the ads manager, you will then find an option called “+create” where you can click on it.

After clicking on this option, you will find a list of options for objectives that you can select. You can only select one objective to use for your ads campaign.

Step 3: Set your target audience

In this step, you will set up your target audience using detailed targeting. Detailed targeting will help you show your ads to the people you want to show these ads to.

Detailed targeting uses the following to reach your target audience:

Demographics: Using demographics will help you reach potential customers within a particular age, gender, education, and income.

Interests: This further helps you in targeting by helping you select the interests of your audience.

Connections: You can also target people who are connected to your Instagram page, app, or event because they are already connected to your business.

Custom audience: You also have the option to create a custom audience where you can upload customer details such as emails that help you reach people on Facebook.

Lookalike audience: This is another way to reach a similar audience who are likely to be interested in your business because they are similar to your existing audience.

Step 4: Select your ad placement

If you want to run your ads on Instagram only, you can select your ad to only show on Instagram where you can show it in your Instagram’s feed, stories, or both.

Step 5: Specify your budget

When starting Instagram’s ads for the first time, it’s best to set a low budget in the beginning so that you can experiment with different ads and then increase the budget with time when ads are performing really well.

Step 6: Create your Instagram ads

After inserting your budget, you’ll get the option to select the ad type for your Instagram ads. You can then upload the images or videos that you want to choose. After uploading the visuals, you can add the text for your ad and preview how your ad will look before publishing it on Instagram.

In conclusion, Instagram ads can help your business grow in a variety of ways. They are especially suitable for targeting your audience who use Instagram. These ads come in different types that are used based on your objective and marketing campaign on Instagram.

Osolutions

We hope you enjoy reading this guide

How can Instagram ads help your business ?

What are Instagram ads?

Goals of Instagram ads

Want to know all about effective Instagram strategies to increase your business revenue

Brand awareness

Reach

Traffic

Engagement

App installs

Video views

Lead generation

Conversions

Types of Instagram ads:

Instagram photo ads

Instagram video ads

Carousel ads

Story ads

Slideshow ads

Messenger ads

Lead generation ads

Learn all about Instagram best conversion practices with our blog post:

How can Instagram ads help your business?

Enhanced targeting

Boost brand awareness

Track your ads campaign success

Makes you memorable

Steps to set up your Instagram ads

Step 1: Connect your Instagram account to your Facebook

Step 2: Choose an objective for your Instagram ads

Step 3: Set your target audience

Step 4: Select your ad placement

Step 5: Specify your budget

Step 6: Create your Instagram ads

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