Types of Instagram ads:
Instagram photo ads are the type that are targeted toward photos. These types of ads are made up of a photo, description, and a CTA button.
You can also put a “view profile” button on this type of ad so that viewers can go to see your profile to see what you have posted lately.

This is the type of Instagram ad that focuses on using video in your ad. Videos are known to boost engagement where they grab the users’ attention really quickly. You also have a lot of creativity in video ads.
You can upload a video for up to 60 seconds and tell the story of your brand through this type of ad. These types of ads can be horizontal or vertical in their format.

Carousel ads appear as a collection of two to ten photos or videos that people can view by swiping through them.
A call to action is added at the end of the carousel so that they can click on it and go directly to the website.
These types of posts are visually appealing and interactive when they appear on a user’s feed. They are great for businesses that have a variety of products that they want to show.
These are full-screen ads that exist within Instagram stories that appear in your news feed naturally. These stories are vertical and can appear in full screen. You can add multiple stories within story ads that appear after each story ad ends.
Story ads can give you the ability to put your links in posts helping you get organic traffic very easily. You can use story ads with CTA that when users click can go to a landing page, product page, blog, or a form.
Slideshow ads are a type of ad that is made up of a collection of photos that play as a video. You can add up to 10 photos while adding text and music in the background. These types of ads are easier to make and are created at low costs. The main advantage of slideshow ads is that you can share a set of photos in a video format.
Messenger ads on Instagram help with letting you reach many people on Instagram very quickly where you can engage with them very easily on Instagram’s messenger.
By clicking on messenger ads, you can be sent to Instagram’s direct message inbox where you can have a one-to-one conversation with your target audience.
A lead generation ad is the type of ad that is presented using an image, video, or carousel followed by a lead form when the person engages with the ad.
Lead generation ads help with bringing conversions by collecting very important information such as email addresses, phone numbers, and job titles that can further help you with converting people into customers.