Ways to increase leads and conversions through live chat
Install a chat widget on the website
You need to display the widget on your website so that you can generate leads and conversions.
Someone may be visiting your website for the first time where it may be best to have an engaging pop out widget with a greeting where it can encourage visitors to engage with agents.
Keep the conversation personalized
You can use personalization in live chat where you can get new leads very easily because conversations answer the visitors questions as well as it gives sales agents the opportunity to find out more details about visitors which can convert them to leads.
Through the use of live chat, customer agents can provide visitors with discounts that are for a limited period of time where a customer representative may set a deadline for the discounts creating a sense of urgency. This can actually turn leads into conversions very easily.
Provide 24/7 support through live chat
24/7 support can help your visitors find answers to their questions very easily. Customer agents can also collect useful data from those who became leads and can further help with turning them into conversions.
Target visitors who abandoned the cart
There are many visitors who would come to a website where they would add products to their shopping cart but may want to leave the website.
If you set your live chat box with customer agents asking them if they need any help before they leave, you will find out more about your visitors’ needs and may even get them to spend more time on your website which can lead you to get conversions in many cases.
If you didn’t get any conversions, you can get feedback instead about why they didn’t make a certain purchase.
Train your customer support team
It’s important to train your team on how to use live chat and the best ways to interact with customers. This training is essential so that the customer support team can gain certain skills that will help them speak the language of their visitors on their website. It is important to use a semi-formal voice that is still professional and to the point.