Twitter is an online platform where users can interact with each other through posting tweets. It has become a social network that many businesses are using as part of their marketing strategy to reach the people who are using the platform. Therefore, many businesses are using creative ads to reach their target audience.
What is a creative ad on Twitter?
A creative ad on Twitter is an ad that includes anything that can be promoted such as tweets. These tweets can include images, text, GIFS, videos, and cards. Cards can include videos or images.
Types of creative ads
Text ads
Text ads are a type of ad that uses text only. It has all the elements of a standard tweet on Twitter where it includes likes, replies, favorites and retweets. The main benefit of these type of ads is that you can expand your reach to reach your target audience beyond your followers.
Image ads
Image ads allows you to choose a single photo to promote your product, brand, or service within each ad. This type of ad is best for driving people to your website or app for installation. Image ads are easy to create and can be retweeted, liked, and replied to.
Video ads
Video ads are used to show your brand, service, or product in a visually engaging video. They are easy to create and are used to drive people to a website, app, or for people to engage with the message of your video.
Carousel ads
Carousel ads on Twitter offer 6 horizontal images or videos that are swipeable showing your products, promotions, and features that make your products unique.
Moment ads
Moment ads use more than one tweet to create a story around your product or service. It helps you create a collection of tweets in a single ad to engage with your audience easily.
Followers ads
Followers ads are those that promote an account to a targeted audience. These types of ads are made to boost your visibility and grow your followers. They appear as both as promoted tweets in a person’s timeline and as promoted accounts in the who to follow boxes.
Website cards ads
A website card ad is a type of ad where you add a code to your website so that your tweet appears in a card format in the user’s feed. The card displays a preview of the content in the website as well as the website’s link.
Conversational ads
Conversational ads are a type of ad that uses call to action along with promoted tweets that can either have an image or video that leads to online conversation when people share it on their accounts.