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How do you choose a creative ad on Twitter?

Twitter is an online platform where users can interact with each other through posting tweets. It has become a social network that many businesses are using as part of their marketing strategy to reach the people who are using the platform. Therefore, many businesses are using creative ads to reach their target audience.

What is a creative ad on Twitter?

A creative ad on Twitter is an ad that includes anything that can be promoted such as tweets. These tweets can include images, text, GIFS, videos, and cards. Cards can include videos or images.

Types of creative ads

Text ads

Text ads are a type of ad that uses text only. It has all the elements of a standard tweet on Twitter where it includes likes, replies, favorites and retweets. The main benefit of these type of ads is that you can expand your reach to reach your target audience beyond your followers.

Image ads

Image ads allows you to choose a single photo to promote your product, brand, or service within each ad. This type of ad is best for driving people to your website or app for installation. Image ads are easy to create and can be retweeted, liked, and replied to.

Video ads

Video ads are used to show your brand, service, or product in a visually engaging video. They are easy to create and are used to drive people to a website, app, or for people to engage with the message of your video.

Carousel ads

Carousel ads on Twitter offer 6 horizontal images or videos that are swipeable showing your products, promotions, and features that make your products unique.

Moment ads

Moment ads use more than one tweet to create a story around your product or service. It helps you create a collection of tweets in a single ad to engage with your audience easily.

Followers ads

Followers ads are those that promote an account to a targeted audience. These types of ads are made to boost your visibility and grow your followers. They appear as both as promoted tweets in a person’s timeline and as promoted accounts in the who to follow boxes.

Website cards ads

A website card ad is a type of ad where you add a code to your website so that your tweet appears in a card format in the user’s feed. The card displays a preview of the content in the website as well as the website’s link.

Conversational ads

Conversational ads are a type of ad that uses call to action along with promoted tweets that can either have an image or video that leads to online conversation when people share it on their accounts.

How to choose a creative ad on Twitter?

Creatives are chosen based on your objectives and your KPIs because these are important factors that will help you in growing your business very easily.

If your goal is to raise awareness, then you should use website cards and videos because they will easily drive engagement and increase visibility.

If your goal is to drive a message set for your target audience, then you can use polls and video ads that will create engagement and target your audience effectively

If your goal is to get conversions, then use conversation ads and website cards which are more likely to build trust and credibility that will make it more likely for people to make a purchase.

How to advertise on Twitter using creative ads

Set up your Twitter ads account

You can set up your account by signing up first and then going to ads.Twitter.com where you can choose your country and timezone.

After doing so, you get to have access to the Twitter ads manager which will help you in creating your ads, tracking their progress, and analyzing them.

Choose your advertising objective

In this step, you get to choose your ad objective. There are three types of ad objectives which are awareness, consideration, and conversions.

Awareness

Reach: This is about showing your ad to the maximum number of people where you will be billed per 1000 impressions.

In-stream video views: You get these views when you run short video ads at the beginning of videos. from credible content creators, experts, influencers where you will be billed for each video view.

Consideration

Video views: These are views for the videos that you create on Twitter where you get billed for each video view

App installs: App installs are a subcategory of the consideration objective where it aims to get the highest number of app installs and you get billed for each install.

Website or conversions: This is where you want people to go to your website and you are billed each time they click to go to your website or click to make a purchase.

Engagements: The goal of engagement is to get the highest number of people to engage on your ad where you are billed per initial engagement.

Followers: This is where you want to have followers and you are billed for each new follower.

Conversions

App re-engagement: This is where you want people who installed your app to open it and use it. You get billed for each time a person clicks on the app to use it.

After setting your campaign objective, you have to set your campaign name, the budget, and whether you are going to start the campaign now or later.

Set up your ad group and bidding

Setting up your ad group is an important step where you can set many different ads that target different audiences in your campaign. In ad groups, you can set different budgets, creatives, and audiences to test which ones are performing better than the others.

Here, you also choose bidding where you can set it manually where you choose the amount of money you are willing to pay per action that user takes for the objective of the campaign. You can also choose automatic bidding where Twitter gets you the best results with the minimum price in your budget.

Target your audience

In the targeting section of your campaign, you can choose demographic targeting to target your audience based on age, gender, location, language, and the devices that they use.

You can also target them based on interests and behaviors such as the keywords that they use when they are on Twitter.

Choose ad placements

This is where you want your ad to appear on Twitter. It can appear in the user’s timeline, pages, and search results.

Launch a campaign

You can then review all the details about your campaign and then launch it.

In conclusion, Twitter advertising opens up a creative opportunity to target your audience who are on Twitter. Through the use of creatives, you can easily reach your target audience and message them with a suitable message that will guarantee you effective results.

Osolutions

We hope you enjoy reading this guide

How do you choose a creative ad on Twitter?

What is a creative ad on Twitter?

Types of creative ads

Text ads

Image ads

Video ads

Carousel ads

Moment ads

Followers ads

Website cards ads

Conversational ads

Need some help with Twitter advertising, we can provide you with all the latest strategies and techniques that will help you in growing your business

How to choose a creative ad on Twitter?

How to advertise on Twitter using creative ads

Set up your Twitter ads account

Choose your advertising objective

Awareness

Consideration

Conversions

Set up your ad group and bidding

Target your audience

Choose ad placements

Launch a campaign

Like what you read, check out how to grow your business with Twitter

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