How to create your digital marketing strategy ? January 5, 2021 by Osolutions Digital Marketing Improving your online presence is an important goal that every single business should take into consideration. But how to apply an integrated digital marketing strategy in your company?Multiple companies try to make their online presence effective but they didn’t adopt any strategy to achieve their goals in the most professional way. They apply some digital marketing campaigns while taking steps to reach their objectives. And they ignore the concept of creating an online marketing strategy based on real insights and a very deep research.So in this article, we will show to you the definition of the digital marketing strategy and how to apply it in your business. What is the digital marketing strategy? it is the online activities that your company should apply to achieve your marketing goals. There’s a huge difference between the marketing strategy and the digital marketing strategy. You have to know the difference between them to be able to work in each strategy correctly.The marketing strategy is your way to achieve your company objectives by using different types of marketing activities. On the other hand, the digital marketing strategy is one of the tools that will help your company to execute her marketing strategy. So, to summarize this part, the marketing strategy is the base and the digital strategy is one of their tools. How to apply your online marketing strategy? In your online marketing strategy, you might mention some important ways to adopt to be able to create your ideal digital strategy and to achieve all your goals at a specific time. And to create your strategy, you can ask the help of Osolutions digital marketing teamwhere you’ll find the ultimate support in building your online strategy.Let’s elaborate more about the ways of creating your digital strategy:Create your buyer personaSet your objectivesAudit your online strategySet your budgetDo your action planRelated Topics : How to Promote a New Product? Build your buyer persona One of the most important steps in any digital strategy is to create your own buyer persona.But, creating your buyer persona isn’t as simple as many people think. But let’s first define to you: What is the buyer persona? Buyer persona, it’s about targeting. Each business could have many personas due to their different type of customers. In this persona, you will create an identity that collects all the behavior of these customers towards your products or service.During creating your personas, you have to make it based on survey and research and analysis. And avoid creating your personas randomly, it will not be accurate data. So your personas information should be taken from your customers or your sales representatives or any person that gets in contact with your customer, to have right data.You have to take into considerations some points like:Demographic information: Location, age, gender, Job, IncomeBehavioral information: Interests, Hobbies, Goals and ChallengesAccording to your business, some data will be valid and others will be ineffective. So depending on your business and your goals, you’ll select the data to draw your personas in the way that will help your business growth. Set your objectives and goals After creating your buyer personas, appear the second step that you have to adopt in your digital strategy, it’s the objectives of your company.In each single step that your company adopts, you have to set your objectives and goals towards this activity to be able to measure your progress and the profitability of this activity.First, you have to mention the plans of your goals: short term or long term. Then, you have to set your goals and objectives to meet your company objectives and to walk on the same line.In digital marketing, the objectives should be according to your company situation and to take your prospects customers in the customer journey to convert their leads into sales then let them be loyal to your brand. Audit your online marketing strategy To make sure that all your activities work well, you have to audit them, to see the progress and compare the results with your objectives.Related article: What are digital Channels?And to audit your current strategy, you have to check your different channels: Earned, Owned and Paid.Earned: It’s about the word-of-mouth that your brand receives. And this way will push your prospects’ clients to take action. It’s a very effective way to reach your goals. And to gain this word-of-mouth, you have to hire a creative PR team to make your customers satisfy and become your brand advocates.Auditing this channel will be through checking the reviews, and the mentions to your brand in the different social media channels by your customers.Owned: The owned channels, it’s the channels that your company has like websites, social media channels (Facebook, Instagram, LinkedIn, Snapchat, Twitter…), blog, and gallery.To audit these channels, you have to check them and observe the interaction in your social media channels and the number of leads that you receive. For your blog, you have to check the bounce rate and the time that they spend on the same page and reading the article. To audit the website, you have to check the speed, the content, the images, all these very simple details on your website, to let your customers take action. Paid Media: it’s the advertising way that you apply to achieve your goals, like Google Ads, Facebook Ads, Instagram Ads or Snapchat Ads. All the activities that you pay to acquire new customers.And to audit this channel, you have to check the results and the conversion rate regarding your ad. Set your budget After doing all the previous steps, you have to set your budget that you’ll be dedicated to this strategy. And before setting the budget, you have to take into consideration the amount spent and your resources.So setting your budget needs to study the activities that you will apply in your business and the resources in terms of people that work on these campaigns and the tools like Google Analytics that will help you to measure the progress. Do your action plan The last step is to do your action plan, to put each activity with its deadline to be able to achieve your goals in the fastest time. In conclusion, building a successful digital marketing strategy need to study well your industry and to know how to communicate with your prospects clients to achieve your goals easily. But to create your strategy, you have to ask the expertise in the field to help you and gain more time, Osolutions could help you in setting your online marketing strategy in a very smart way. By the end of this article, do you want to create your buyer persona? Ask for a free Consultation now from Osolutions digital marketing team!