How to build an effective Digital marketing 360 degrees

How to apply a successful digital marketing strategy at your company? To adopt the right strategy, you might know that marketing it’s about a cycle. To get the maximum benefit, you have to do all the activities in this cycle. This cycle is called digital marketing 360 degrees.

Why should I apply this cycle at my company? What is the benefit of this technique? We know that your main objective is to reach your goals in the right way and build a reliable brand without wasting time. So, in this article, we will take you on a tour to discover all the details about each step in this cycle.

What is the digital marketing 360 degrees?

In the beginning, let’s introduce the 360 degrees technique. It’s about some step inseparables to form a chain. Chain of activities. You could apply the 360 degrees in many departments at your company to work efficiency and to reach your goals.

Applying the 360 degrees technique, it’s an opportunity for any business to help it to grow. You could apply this technique in the marketing department as well.

360 degrees in digital marketing is a funnel that walks in apparel with the customer journey funnel. In this funnel, you will do all your digital marketing activities.

To apply this funnel, Osolutions could help you in reach your objectives.

It includes as follows:

Website, Application
Content marketing, SEO, Social Media.
Outbound Email, Influencers campaigns.
Social media advertising, Pay per click (PPC)
Customer communication

How to apply 360 degrees in digital marketing?

As we mentioned, that the 360 degrees in digital marketing is a funnel.
Let’s explain to know more about the importance of these steps and how could you apply this step easily in your business

Related Article: How to create your digital marketing strategy ?

1- Website, Application

Depending on your business and your positioning, you might build a website or an application. Website or app will be your online store, your window to the market.

Your website or your app are your sales gates, the way that you could attract new customers and offer them your products or services.
Consumers could come back many times and visit your website and re-order again, in case you own an organized website or app.

So, you must create a great website, easy to use and user-friendly to push the clients to take action.

While creating, you should ask for a professional and unique website or app. Also, you might put into consideration these very important statistics:

Website speed: 40% of people close the website, if they exceed 3 seconds waiting for the website to load.
Check on different devices: 48% of users ignore your business, if they find that your website on their devices don’t work well.

Some Tips

User Experience (UX): an important tip that you have to invest in making your website user-friendly.
Video: it’s a great way to introduce your company and your products or services.

2- Content Marketing

Content is the king, it’s how you articulate to deliver your message to your customers to make them inspired by your products or services.

Do you know that 63% content marketers strongly agree with the idea that the perfect content marketing helps to provide a positive ROI.

A good content could be infographic, video, e-book, podcasts, social media, and blog posts. All these ways will help you to let your clients be aware of your products and services.

How to make my content competitive?

Seeking for the competition and to acquire a good market share, your content must be SEO optimized to help your website to be ranked on the top of the search engine results pages (SERP).

SEO is a very effective tool that you have to apply in your website. By respecting the SEO metrics, your customers will find you easily on the search engine.

SEO will help you to acquire new customers organically.

Why is SEO important?

Let’s talk from the statistics side:

93% of the online purchasing start with search
70% of user clicks goes to the organic sites
Users from the search engine are the source of traffic exceeding more than 300% while comparing with the social media traffic.

3- Outbound Email, Influencers’ campaigns

Do you know that

91% of users check their email daily.
44.25$ is the average ROI for each 1$ spent in Email marketing.

These statistics show the opportunity of using Emails as a way to promote your products or your services and to reach your potential customers. But while using the outbound email try to be personalized by mentioning the customer’s name, if available.

Is the influencers’ campaigns effective?

Yes, definitely.

Influencers’ campaigns offer to your business 89% ROI
85% increase your brand awareness
71% reach new customers
64% generate leads
44% improve brand advocacy
42% drive lead generation
36% expand share of voice
29% manage reputation
15% improve customer satisfaction

After reviewing all this statistics, you might make into consideration this tool that will help your brand to grow in a quick rhythm.

4- Social media advertising, Pay per click (PPC)

The last step in this fully integrated cycle is customer communication. Your relation with your clients continues after the purchase. You have to provide them a professional customer service and after sales service to be in contact with them in order to respond to all of their inquiries.

Why should I establish an after sales service?

It’s a very important action that will convert your clients to loyal ones. So, you have to try your best to make your customer satisfied.

A good customer service and after sales services will let 69% of your customers recommend your company which will build a positive word of mouth for your brand. Then acquire new customers.

In conclusion, digital marketing 360 degrees is a chain that we couldn’t interrupt. Each step completes the other in order to achieve your business goals in the right way. To execute this cycle in a very smart way, Osolutions will draw the cycle of success of your brand.

Draw your cycle with Osolutions, and ask for a free consultation now!

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