Digital Marketing Articles, Topics And News

How to deal with your customers through effective customer services

August 26, 2021

by Nada with No Comment Digital Marketing

Customer services is one of the most important fields in businesses that deals with understanding customers, the problem they are facing, and solving it in a professional manner.

There are times where customers can be really difficult, making it a challenge for customer services representatives to deal with them. However, there are ways to deal effectively with customers to solve their problems and reach a win win situation.

Through effective techniques and communication, customer representatives can actually turn the situation around making it better.

This article is going to be about the 5 types of difficult customers, how to deal with these customers through professional customer services, and tips for dealing with them effectively.

5 types of difficult customers

There are many different types of difficult customers that those working in customer services often deal with. These types of customers are difficult to deal with, so, as customer representatives’, you got to understand and know how to deal with them effectively.

But first, let’s dive into the 5 types of difficult customers that your business’s customer representatives run into when dealing with them.

1.) The aggressive customer

This is the type of customer that gets angry all the time where they are verbally abusive, rude, and critical of others.

They think that their needs are above everyone else so they scream and complain because they don’t think that others needs are as important as theirs.

2.) The complainer

When customers complain, they can become a source of constructive feedback that can help your business grow. However, when there are customers that complain all the time, they are habitual complainers that won’t add a positive outcome to the business.

These customers won’t actually help you out so it’s best to respond calmly and nicely.

3.) The indecisive customer

These are the type of customers who are always indecisive and can’t make a decision. They will keep asking questions and won’t make a purchase at all.

This indecisiveness comes from not wanting to make any mistakes so they keep asking questions and comparing many alternatives.

Even though these types of customers are polite when doing so; they can still drain your productivity.

4.) The impatient customer

The impatient customer is one who doesn’t have patience where he always thinks that everything revolves around him. He always resorts to anger and is always impatient when others use phrases such as “I want this now or I’ll go to the competitors”.

5.) The know it all customer

These are the type of customers who are always rude and critical when they show their knowledge to others. They tend to always want to talk and show their dominance in the conversation.

Their attitude is really difficult where they may be doing all of this to get a really cheap price for your product or service.

How to deal with difficult customers professionally through customer services

1.) Keep communication professional

Keep your language and behavior professional when dealing with customers through customer services. The reason is that your behavior reflects the business and how it treats its customers as a whole.

So, you can manage your tone of voice by talking in a calm and firm voice and use an open body language while using their name to show that you’re open to feedback.

2.) Remain calm and collected

Being calm and collected will help you in responding in a better way in the situation. It helps keep the situation calm and prevent it from escalating.

For example, if your customer is angry, you can talk to them in a helpful yet firm tone to have a better handle of the situation using customer services.

3.) Practice active listening

Customer services techniques such as active listening helps when dealing with customers. It is a skill that helps you to understand and comprehend customers in conversations. It involves focusing your attention on the person talking and then responding in a thoughtful manner.

Active listening helps in making you understand the problem that the customer is facing and coming up with solutions.

There are many verbal affirmations that you can use to show your customer that you understand him such as “I understand” and “I hear you”.

Give the customer a time to talk to say what he wants to say to listen and know what the problem is.

4.) Seek a solution

Customer services representatives use this technique to effectively find the most suitable solution in the situation. Phrases such as “ what can I do to make it better for you” will help resolve the situation smoothly.

Because you work toward finding the best solution that will help you and the customers.

Tips for dealing effectively with customers using customer services

1.) Show respect to be respected

Maintaining a professional and respectful attitude will help you maintain a good relationship with customers where it will help in understanding the problem, solving it, and retaining customers when using customer services effectively.

2.) Be professional and patient

There are many kinds of difficult customers such as furious and impatient customers. These types of customers need to be dealt with professionally and patiently where customer services representatives need to understand customers complaints and find the suitable solutions.

3.) Take action and keep your promises

One of the main roles of customer services is to keep customers satisfied by keeping up with your promises and actions that you take. So, if something is bothering your customers and making them not happy, you have to first understand what is bothering them, then work to solve the problem by taking action , if they are frustrated for a reasonable cause, to make them happy.

Customer services are used to help with dealing with customers especially when there are complaints and inquiries that customers face.

It is one of the most important ways that helps when dealing with customers effectively especially difficult customers.

When customer representatives are dealing in a professional and calm manner with customers, they can easily understand customers and know how to solve their problems and understand them

How to boost your online marketing sales

August 26, 2021

by Nada with No Comment Digital Marketing

How to boost your online marketing sales? It’s a question that many business’s owners ask themselves when they are trying to increase their sales and generate revenue. It is crucial to know the strategies and methods that will help your business grow over time in terms of conversions.

This article is going to be about the top 6 strategies that will boost your online marketing sales and other methods that also increase your sales.

Top 6 strategies to boost your online marketing sales

1.) Define your sales goals

The first step in boosting your online marketing sales is to identify your sales goals. This is determined through understanding the percentage of growth you will target based on specific strategies.

It is important to do so to know which direction you need to take in order to increase online marketing sales. Therefore, you have to look at past performance to understand what you want your business’s sales target to be in the future.

There are three steps for defining your sales goals:

Conduct market research: Through conducting market research, you understand the target segment, their pain points, and buying patterns so you can easily know what triggers their buying behavior as well as develop a sales plan.

Create buyer personas: After conducting this research, you can easily then develop buyer personas that resemble your target market making it possible to understand your customers needs and wants.
Develop your marketing strategy: After creating buyer personas, you can then develop a marketing strategy that will help you increase your sales conversions.

2.) Focus on brand messaging

In this step, you will need to focus on offering consistent messaging and value that will persuade your customers to buy your product or service. This consistency is found through using words, messaging, design, and offerings that convey a unified concept making your business appear credible.

Some of the ways to increase online marketing sales is through these 3 methods:

Focus on sales copy: Through sales copy, you can actually create text and insert images showing benefits of your product or service that inspire your target audience to buy your product or service.

Add videos to conversion pages: You can also add videos in certain pages such as landing pages to increase conversion rates.
Explain your value proposition: Through using a strong value proposition, you show how your product or service solves your customers problems and offer them benefits that will help them greatly.

3.) Implement live chat for improved sales conversions

Live chats are important in understanding what customers want, helping them with their queries, and closing off online marketing sales effectively.

Through live chat, customers won’t have to wait for a really long time for customer support to respond. Instead, live chats save time and help when customers need a solution for a certain problem that they are facing, making it more likely for them to buy your product or service.

4.) Focus on website user’s experience

Designing a website with friendly user experience is crucial in helping your business in its goal towards having a high percentage of online marketing sales.

This is done effectively through having a structured website that looks great, has easy navigation, has strong and persuasive content, and fast site speed.

5.) Run paid ads to increase online marketing sales

When you run paid ads, you have a higher chance to increase your online marketing sales very easily.

This is mainly done through identifying the channels that your target audience use and crafting paid ads for them that would raise brand exposure and increase site traffic easily. You can run Google ads through Google making more people likely to see your brand and buying your product or service.

Another method is to use paid advertisements in social media such as Facebook or Instagram that will definitely increase your online marketing sales.

6.) Offer great deals and discounts

Through understanding price strategy and your customers, you can get better knowledge about what pricing is most suitable for your customers.

So, when you increase the prices, your customers are more likely to buy because they believe the value of your product or service.

You can actually increase your online marketing sales through giving out deals and discounts. These discounts and deals are a really great chance for price sensitive customers because they offer them a great buying opportunity.

Related articles: Why do you need email marketing services?

Methods to increase your online marketing sales

1.) Content marketing

Content marketing will help you in increasing your sales very easily. This is done through the use of content that is used to attract, inform, and convert users into buyers.

It has a big value where it works on building brand awareness and letting potential buyers become part of the conversion funnel. Through the use of content, you generate leads, win customers, and sell products.

2.) Ads services

There are many ads services that you can use that will drive traffic towards your website ultimately translating into conversions.

Through the use of Google ads and social media ads, you can easily get all of the traffic that you need for your website, generate leads, and introduce products. You can also drive immediate online sales through pay per click (ppc advertising) that will make users more likely to buy and drive your online marketing sales up.

3.) SEO services

Through SEO services, you can actually optimize your pages so that you can have more traffic and people come to your website easily.

When many people go into your website, they can become aware about your website product or service and are more likely to buy what you offer.

SEO services help let you rank on Google where your website is found in the SERPS and is in a ranking position based on the targeted keywords and how well the user’s query is answered.

In conclusion, boosting your online marketing sales needs persistence using a set of methods and strategies that will definitely help you boost your online marketing sales. It is through these methods that your business can grow very easily.

Why do you need email marketing services?

August 11, 2021

by Nada with No Comment Digital Marketing

Email marketing services are special in that they will help your business grow easily by connecting and building relationships with customers. They are provided by many businesses that specialize in partnering with others for mutual benefits.

Email marketing services are all about crafting the email message in a way that grabs the target audience’s attention so that they would become more interested to know about the business and ultimately make a purchase.

This article is going to be show what email marketing is, how email marketing will help your business grow, how to advertise using email marketing services, and the way that Osolutions will help in building your business through email marketing services.

What is email marketing?

Email marketing is a powerful marketing tool. It is one of direct marketing and digital marketing tools where it is used to promote your business’s products and services.

It plays a huge role in your marketing strategy by generating lead generation, brand awareness, building relationships, and helps in retaining customers through different types of emails.

Email marketing is used to inform people about your product or service, drive sales, and build a community around your brand through the use of newsletters.

As a result, modern email marketing services have moved from mass mailings to focus on segmentation and personalization.

How can email marketing services help your business grow?

Email marketing services have many benefits and advantages that will help your business grow. These benefits will definitely make your business have an advantage over competition.

1.) Cost effective

Because marketing campaigns are expensive, email marketing services have become an alternative to campaigns that will actually use printing and materials.

So, it is very cost effective where email campaigns require fewer personnel and take fewer days to do. Also, email marketing offers an excellent ROI making it a great choice for businesses.

2.) Easy to use

Email marketing services are actually easy to use where you don’t need technical knowledge or a huge team to build a successful email marketing campaign.

There are also many different types of email marketing software to easily create email campaigns.

Another benefit of email marketing is that you can easily use automated emails such as abandoned cart reminders, welcome emails, surveys and requests for reviews to send out to customers.

3.) Easy to measure

Emails can also be measured easily through the use of software that will allow you to track click through rate and conversion rates.

Through these insights, you will get to know what worked well and what needs improvement. You can also use A/B testing which is a type of test of two variables such as two different subject lines.

4.) Customizable

Emails are highly customizable where you can write emails that are suitable for different needs of consumers. You also have the option to segment email lists based on geographic locations, products purchased, engagement levels, and much more.

You also have the option to create emails based on which part your customer is in the buyer journey. Therefore, customers receive different emails depending on how much they know about your product or service based on your business’s research.

For example, you may send a new campaign to first customers while also sending a specific campaign to returning customers.

5.) Generates website traffic

Email marketing services can also help you generate traffic. You can also include links in emails for people to click on them; these links contain your website URL so traffic can be generated automatically.

It can be in the form of newsletters or marketing emails.

6.) Retains customers

In order for a business to succeed, it must retain its customers because acquiring new customers causes a higher cost than retaining an existing customer.

Also, retained customers are more likely to buy than new customers because they are loyal and buy often. The reason is that they already trust and know all about your business’s products and services.

How to advertise using email marketing services?

1.) Build your list

Before you start to send your emails, you need to start to know who you will send emails to. This is done through building your email lists. You can do so by adding a form or a banner asking people to subscribe.

This happens through offering an incentive such as interesting updates, eBook, or any other downloadable assets.

2.) Provide great content

Part that makes businesses provide exceptional email marketing services is that you can make through first writing an introductory email.

In the email, you introduce yourself and the plan that you have with your new subscriber’s email addresses.

3.) Don’t pitch right away

It’s better to not get into the habit of pitching right away because doing so will ultimately make people avoid your emails altogether. Instead, you can pitch emails every once in a while helping you.

4.) Perform analytics and segmentation

Use analytics and segmentation, you can target the segment that you choose. The three most important aspects to look for are open rate, click-through rate, and unsubscribes.

Open rate: It is all about how many people opened your email
Click through rate: CTR shows how many people clicked on a link in your email
Unsubscribes: It is measured through the rate of how many people clicked on the subscribe button

How can Osolutions help you grow through email marketing services?

Osolutions offers email marketing services that will make your business connect with your target audience on a whole new level.

We offer you a whole set of email marketing services that will bring you a list of email contacts information building your email list easily.

We also know how to segment the market to pick the right target audience for email campaigns. Osolutions knows the importance of knowing where the customer is in the buyer’s journey so we can tailor the right message.

We also guarantee you high traffic on your website because we create emails that contain the link from your website.

In conclusion, email marketing services are really helpful in making your business grow and expand through the use of emails such as newsletters to reach people and make them interested in what your business offers. It has many benefits that will help in how your business is performing so it can do better.

The major differences between brand advertising and marketing

July 26, 2021

by Nada with No Comment Digital Marketing

To have a successful business, brand advertising and marketing are really important so a business can grow and expand. There are also major differences between both of them even though they complement each other.

This article is going to be about the major differences between brand advertising and marketing.

Brand advertising

Brand advertising definition

Brand advertising is a type of strategy that helps in developing brand recognition, customer loyalty, and lasting relationships.

Businesses use brand advertising to create long-term positive recognition through creating brand identity, credibility, and loyalty with customers intellectually and emotionally.

The role of brand advertising

Brand advertising helps with increasing brand awareness which adds tremendous value. Because the more that consumers know about a brand, the more they can trust the brand and stick through the buyer’s journey.

They also are more likely to take action when using brand advertising and even become loyal customers in the future.

Benefits of brand advertising

1.) Establishes brand identity

Brand advertising helps with establishing an impression depending on how it is used. Through this impression, a business can then establish a brand identity using different elements such as the brand’s logo, fonts and colors, and web presence.

An example would be if your business is a corporate brand; it will need a professional and clear brand identity.

2.) Ensures brand credibility

Your target audience and potential buyers are more likely to buy from brands that they trust. Therefore, brand advertising has to be effective in building trust and credibility.

A way to have a brand with credibility and trust is through portraying it as an industry leader so that the brand can outperform competitors.

Examples of building brand credibility:

Launching brand campaigns where industry experts offer their advice and knowledge
Paying to sponsor community events

3.) Builds strong connections with prospects

It is best that brands establish connections with their prospects while offering solutions. This mainly happens through creating ads that are emotional which will encourage communication and engagement.

There are two ways to build positive connections and engagement with your target audience. The first way is through catchy slogans and the second way is through using memorable spokespersons.

These two elements in an ad help in establishing a genuine connection and engagement with your brand.

How does brand advertising work?

1.) Defining goals and audience

The first step in brand advertising is to define clear objectives and goals. Objectives can include increasing brand awareness and creating a brand image.

By determining the goals of the brand advertising campaign, you get to determine the target buyer persona suitable for this campaign.

Before setting the goals, you must know the main characteristics of the target segment; these characteristics include demographics, geolocation, social position, interests and problems, channels they choose to be active on.

2.) Market research and positioning

Both market research and positioning require time and effort, but through the use of brand advertising, it becomes very easy to do.

Brand positioning, which is the image the customers have about the brand, is influenced by:

Market research: Market research explores who are your competitors, unique features, and target audience.
Current position of the brand: This is about the customer’s attitudes toward the product or service that you offer, main features, and advantages and disadvantages of the product or service offered.
Unique selling proposition: This is a specific feature in a product or service that solves a problem not covered by competitors.

3.) Application

In application, it is time to apply and execute the strategic planning that was done. Based on goals, audiences, and brand positioning, you can start to execute through:

Choosing the right tools and strategies: In this step, you have to choose the channels and tools for advertising including the details of the campaign and the duration. It is also important to create a unique strategy for each channel that takes into account how the target audience uses the channel.
Setting a budget: Your strategy depends on your budget and distribution because the budget is a means that helps in the application of the strategy.
Setting up a campaign: This step involves setting up the campaign so it can be seen by the target audience.
Running and optimizing: After creating the campaign, it is best to monitor and track performance. This is done by measuring traffic and searches involving the brand in general.

Marketing

Definition of marketing

Marketing is defined as any actions a company takes to attract an audience to the company’s product or services through high quality messaging.

It encompasses communicating and delivering offerings that have value for customers, clients, partners, and society.

Role of marketing

The main purpose of marketing is to get people interested in a business’s product or service. This is done through the use of market research, analysis, and understanding customers’ interests.

Marketing is so integrated into a business that it is also used in product development, sales, and distribution methods.

Benefits of marketing

Marketing benefits are summed up in these points:

Knowledge: Marketing has marketing research that helps businesses improve their awareness and knowledge about a product and what customers are looking for. This knowledge helps in product development and creating promotional messages.

Presents benefits: Marketing helps in presenting the benefits of the product or service easily which helps when presenting the differentiation of your product or service to the target audience.

Attract new customers: Marketing also helps in attracting new customers which is affected by adding new features or benefits. Through these benefits, a business can market them and get new customers.

How does marketing work?

Marketing works through the use of its different types. Because it involves communication to the target audience, there are many different types of marketing that a business can use to reach out to its potential customers and target audience.

These types are:

Internet marketing
Search engine optimization
Blog marketing
Social media marketing
Print marketing
Search engine marketing
Video marketing

In conclusion, brand advertising and marketing are similar in many ways but different in how they approach a product or service. Brand advertising is part of marketing because it’s a type of advertising that is all about building a brand.

Top digital marketing agency KSA and other agencies

July 25, 2021

by Nada with No Comment Digital Marketing

There are many digital marketing agencies in KSA. Each specializes in an area that makes it different from its competitors. But if you are looking for a top digital marketing agency KSA, then, Osolutions offers you the best of its services.

Throughout the years, it has worked with many different clients and has established its presence as one of the best.

This article is about OSolutions, as a leading digital marketing agency KSA, and other great digital marketing agencies in Saudi Arabia.

Osolutions

A brief about Osolutions

Osolutions is a business growth company that helps businesses reach success through offering financial and marketing services to growth-focused businesses across regions like GCC and the Middle East.

Osolutions does so through transforming businesses digitally by changing old business models to digitally enhances business models that focus on establishing B2B and B2C lines and creating new online and offline opportunities.

Services that Osolutions provides

One of the main benefits that make Osolutions a leading digital marketing agency KSA is the services that it provides which will help your business grow if you are looking for services that will make your business move forward and expand.

Here are the services that Osolutions provides:

1.) Media buying and planning

Osolutions offers media buying and planning services that will definitely help your business grow. This is done through 5 steps which are:

Identifying target audiences through comprehensive market research
Understanding the audience’s interests
Finding of the best times where the audiences are most receptive to a business’s messages
Deliver creative that makes them take action
Test and retest ad placements and creatives to know what’s working and what needs improvement

Osolutions conduct media buying and planning through the use of effective tactics and practices that include SEO, SEM, PPC, and social media ads for the best results.

2.) Community management

Community management is the process of building a community through relationships with a business’s target audience, customers, and partners.

In Osolutions community management helps in attracting new customers, retaining existing customers, and strengthening the brand reputation for the better.

3.) Branding

Through the use of branding elements such as brand strategy, design, and packaging and printables, Osolutions creates a positive perception for businesses so they can be regarded as brands that the target audience and customers are loyal to.

For any business, branding is really important especially for e-commerce businesses who want to distinguish themselves from their competitors.

4.) Content marketing

Osolutions focuses its content marketing efforts on attracting, engaging, and retaining an audience by creating and sharing relevant content that is useful for the business that is partnering with Osolutions.

As a result, this helps in building genuine relationships with potential, new, and existing customers.

5.) Web and app development

In web development, Osolutions provides full-stack web development, covering backend, frontend, and integrations with various software tools and APIs.

While in app development, Osolutions creates cross-platform apps to bring the product idea to client’s fingertips while taking care of back-end panel development and integrations.

6.) SEO

Osolutions uses effective keyword search to find the top-performing keywords that will help your website rank in a top position in SERPS.

In a short amount of time, through careful analysis of a business’s strengths and weaknesses along with setting SEO objectives and KPIs, Osolutions provides satisfactory results for any business that is within partnerships with us.

What makes osolutions different from other agencies?

Osolutions has a very unique quality that makes it one of its kind; It’s a business company that focuses on performance marketing.

In performance marketing, marketing is tied to performance where revenue is only paid once executed results such as click, lead, booking, or sale happen.

Performance marketing is a combination of paid advertising and brand marketing that increases ROI through the use of data.

Osolutions, a leading digital marketing agency KSA, also has a strong team of experts that can research the business’s market, provide a detailed plan and analysis, and then implement this plan in the best possible way.

2.) WeUno

WeUno is one of the best digital marketing agency KSA that focuses on designing solutions that are creative and uses data to create a unified brand experience that fosters relationships with customers and helps businesses stand out.

3.) Maze

Maze is a great digital marketing agency KSA that specializes in creating websites, mobile applications, and digital campaigns. It has a team of UX designers that help make it possible to have a friendly user experience.

4.) CHANGES

CHANGES is an excellent digital marketing agency KSA that specializes in performance marketing and web design.

5.) Ideal Choice

Ideal Choice is an integrated digital marketing agency KSA that is experienced in the area of digital marketing and PR. It has a group of consultants and experts that help businesses grow.

6.) Maplitho Solutions

Maplitho Solutions is a growth hacking and digital marketing agency KSA that focuses on driving leads and sales through its group of professional specialists in the field.

7.) ANIDMA

ANIDMA is a digital marketing agency KSA that specializes in providing online marketing services such as web design and development, online advertisement, SEO, and branding.

8.) Born Digital Staying Digital

Born Digital Staying Digital is a digital marketing agency KSA that provides integrated and professional online business solutions to help clients grow through innovation and creativity driven through web, social, content, mobile, search or advertising channels.

9.) Pimula Agency

Pimula Agency is a digital marketing agency KSA that works with influencers and entrepreneurs bringing creative ideas to life.

10.) The Marketing Trendz – KSA

The Marketing Trendz – KSA is a digital marketing agency KSA that provides social media creative content solutions with community and Influencer management services. It creates local Saudi content that understands the Saudi culture and its values.

In conclusion, There are many digital marketing agencies in KSA that can help your business grow. Each is specialized in a specific area that makes it unique.

Osolutions is one of the best digital marketing agency KSA that will definitely help your business grow mainly through its services and performance-based marketing approach. It has worked with many clients and successfully led them to the results that they wanted.

What is PageSpeed optimization service and how to improve it?

July 25, 2021

by Nada with No Comment Digital Marketing

In today’s world, many businesses are going through a digital transformation meaning that they have transitioned to conduct their business through the internet. This makes it essential for those who follow this path to have great websites with PageSpeed optimization, layout, user experience, navigation, and other elements in consideration.

This article will be about the definition of PageSpeed, the importance of PageSpeed optimization, metrics that measure it, 4 ways to optimize PageSpeed, and Osolutions as a top PageSpeed optimization service provider.

Definition of PageSpeed

PageSpeed is defined as the amount of time it takes between the browser’s request for a page until the browser completes processing and rendering the content.

There are many factors that affect PageSpeed such as the quantity and type of content, connection type, browser, and device.

Importance of PageSpeed optimization

PageSpeed optimization is defined as the practice that helps improve and adjust the PageSpeed to make it fast.

User experience Pagespeed optimization matters because faster pages are more efficient and provide a better user experience that will actually make the user stay on the website longer depending on the quality of the PageSpeed.
Retains users: In fact, if a page takes longer than 3 seconds to load, users are more likely to click away and go to different pages for what they are searching for. So, PageSpeed must be fast so users won’t look for other alternatives and businesses would have a high traffic rate.
Conversion rate: Another factor that PageSpeed affects is the conversion rate. This means the faster the PageSpeed, the higher the increase in conversions.
SEO: PageSpeed is also important in SEO where Google has listed it as one of the factors that help in the ranking of pages.

Metrics that are measured and used in a PageSpeed optimization service

Many businesses use Google Analytics as a way to measure PageSpeed. Through Google Analytics, the business providing the PageSpeed optimization service use certain metrics such as:

Google analytics

Page load time: Page load time is defined as how long it takes for a page to fully load. It is important for both the rendering and loading of the content to happen simultaneously to enrich the users’ experience.
Page timings: This is defined as the average load times for individual pages. For example, a page with heavy graphics images may take more time to load than other pages.

So, in Google Analytics, there is a tab for PageSpeed optimization that can help a business in this area. A comparison between pages can also be conducted to compare different pages to see which pages need improvements and which don’t.

Google PageSpeed insights

Google PageSpeed insights provide more details when determining the factors that are affecting PageSpeed.

The tool provides an overall score from 0 to 100 regarding the PageSpeed for both mobile and desktop pages. It also breaks down the performance of the website using metrics and suggesting opportunities that will help improve the performance of the website.

First Paint (FP): This refers to the first time anything is rendered on your browser. Oftentimes, this is the background color or the header image.
First Contentful Paint (FCP): This is the first time something shows up that your audience can use and gain information from. It can be text, images, and other elements.
First Meaningful Paint (FMP): This refers to the time it takes for the primary content to load on the page; It is the content that users arrive on your website to see.
Speed index: According to Google, speed index is defined as how quickly the contents of a page are visibly populated.
Time to Interactive (TTI): This means that users are able to navigate the website page easily and without problems.
Max Potential First Input Delay: This refers to the time from when a user first interacts with a website to the time when the browser is able to respond to the reaction.

Related articles: What is a PPC advertising service?

4 ways used in a PageSpeed optimization service for best site speed

1.) Compress images

Large images are a huge cause of slow pages. So, the solution is to compress the images where it will actually save in image size and ultimately affect your site’s speed.

2.) Use browser caching

Browser caching helps a lot with speeding up a website. It works by remembering previously loaded resources so it won’t reload again when a user visits a business’s website. Therefore, a website’s speed is fast.

3.) Minify HTML

This means minimizing the space the HTML code takes through removing or fixing unnecessary or duplicated data without affecting how a browser will process the HTML. Examples would be fixing a code, removing unused code, and shortening the code whenever it is possible to increase the site’s speed.

4.) Implement AMP

AMP stands for Accelerated Mobile Pages. It is a project made by Google where it works to help mobile pages to load faster. This is done by providing an open-source format that takes down any unnecessary content making mobile pages load faster. This gives a great user experience focusing on what the business provides and what the user needs.

Importance of PageSpeed optimization service

If you are a business and looking for a PageSpeed optimization service, there are, in fact, many businesses that provide it as a service to help you grow and achieve higher conversions.

Therefore, it is really important to either have specialists in your own business that have experience in PageSpeed optimization or get the PageSpeed optimization service from other businesses that are specialized in this field.

Osolutions as a PageSpeed optimization service provider

Osolutions is one of the best PageSpeed optimization service providers in KSA where, as an agency, it builds websites for different clients that want to have an excellent page speed.

It does so through building everything in the websites including content such as text and images while taking into consideration factors that will make the page speed fast.

Through our specialists in SEO and web development, We guarantee you that your website will be running with our best PageSpeed optimization service that will help you with ranking, user experience, conversions, and SEO.

In conclusion, PageSpeed Optimization is a key aspect of any online business’ website because it is one of the most important interfaces that many businesses are built on. This can be an e-commerce site, blog site, magazines sites, portfolio websites, and many more.

All of these depend on having a high page speed so people would stay on the websites to get what they were searching for while a business can translate this by getting leads, sales, conversions, and a customer database.

So, if the site speed is down, a business won’t have the chance to compete with other businesses and get a share in the market. It is essential that PageSpeed is always optimized to the best for businesses to grow and expand.

The best negative review response in social media

July 15, 2021

by Nada with No Comment Digital Marketing

Businesses can face issues on social media when customers give out negative reviews. Over time, these reviews will cause a business loss of customers that could have been prevented if it used an effective negative review response in social media that could have solved the issue, and in fact, could retain the customer who had the issue, and boost other customers’ loyalty.

The best negative review response in social media involves several steps that will help both the business and the customer in many different ways.

This article is going to be about what is the definition of a negative review in social media and the best negative review responsive in social media.

What is a negative review in social media?

When you are searching for information about a certain product or service that you want to use, one of the very first things that you are more likely to search for is what other customers have to say about the product or service.

The customer’s review, or what they say about the product or service whether good or bad, is essential for those who are getting to know more about your products or services as a business.

Negative reviews are defined as reviews that reflect a customer’s first-hand poor experience with your product or service. A negative review in social media is one that is found in social platforms. So, it is important to develop a negative review response in social media so a business doesn’t become hindered in its operations and develop a bad reputation.

Therefore, positive reviews are what any business aims to get out of their customers because quickly, through customer reviews, businesses are exposed to more people who are more likely to buy their products and services.

However, negative reviews can also provide valuable feedback through customers that can make a business focus on improving the area that they fall in, but too many negative reviews can hinder a business growth so businesses have to be careful about crafting the right negative review response in social media.

How to respond to negative reviews in social media?

Responding to reviews in social media isn’t an easy task as it requires flexibility and fairness that can both help the customers and the business in reaching their objectives.

Therefore, the best negative review response in social media is one that understands the customer’s problem, addresses it, and solves it in a timely manner.

Here are the steps for the perfect negative review response in social media:

1.) Respond immediately

A quick response is really important so customers can get their problems solved. It is better to respond within a few hours or at least the same day. A fast response to your customers’ reviews shows that you care about what they have to say and your business as a whole.

2.) Apologize sincerely

The second step in the best negative review response in social media is to apologize sincerely to the customers in the social media platforms especially if your business has made a mistake that affected the customer negatively.

3.) Don’t make false promises

The best negative review response in social media needs you to analyze the problem first. This is done through privately contacting the customer who has the problem, understanding what the issue is, and then taking proper action.

It is important to not rush to a false promise such as giving back a refund or replacing a product just because the customer isn’t happy. Listen and understand what the problem is first to know what to do next.

4.) Personalize your message

Don’t make messages that respond to customers to be automated so you can reach the best negative review response in social media. It is important that there is a personal touch that emphasizes with customers. These types of messages should address the issue and find the best solution to it that will suit both the customer and the business.

There are some issues that you can respond to in social media platforms to explain to your followers that the issue that they face isn’t the fault of the business rather it’s from external forces.

For example, an airline business may cancel its flight because of bad weather conditions. Here, the airline isn’t at fault at all.

5.) Learn from your mistakes

You can learn a lot from negative reviews as they offer valuable feedback and insights that can help you learn what customers like and don’t like about your products or services. So, it can help you improve and take your business to the next level.

So, in this step of the negative review response in social media, you got to admit your mistake and take necessary actions that will resolve the conflict. You can also show that you care so customers can learn to trust your business again.

6.) Generate positive comments and reviews

The final best negative review response in social media involves generating positive reviews and comments. When positive reviews and comments are more negative ones, negative reviews and comments are less likely to affect the business negatively because the positive ones are more than the negative reviews and comments.

Here are three simple steps that will help you generate positive reviews easily and be part of an efficient negative review response in social media :

Create engaging social media content to boost engagement such as comments.
Develop relationships with customers and build customer loyalty through replying to every positive and neutral comment.
Use humor which will break the ice and make the business more relatable to the customer

In conclusion, the best negative review response in social media is one that involves several steps that has the main goal of reaching a satisfactory result for the customer and the business.

Any business can make mistakes that can upset customers, so it’s the business’s role to solve the issue using its resources and rightful actions. If the negative review response in social media wasn’t implemented correctly, it can cost business losses in terms of revenue and loss of customers that can over time cause a business to fail.

What is a PPC advertising service?

July 5, 2021

by Nada with No Comment Digital Marketing

In today’s world, PPC advertising has become really popular especially in online businesses. Because using PPC methods, a business can reach more of its target segment and audience while being cost-effective and collecting fast results.

This article is going to be about defining PPC, terminologies used in this field, reasons to use PPC marketing, the way that PPC marketing works, and the service that Osolutions offers in PPC marketing.

What is PPC?

PPC is an online advertising model that lets advertisers place their ads on an advertisement platform where the host publishes the ad and gets paid whenever the ad is clicked. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type.

There are three main goals that PPC advertising is used for which are promoting brand awareness, generating leads, and increasing sales.

PPC advertising uses targeted advertisements to help users with their search queries by showing them the results that they need in a matter of seconds. It uses relevance as a factor in matching the user’s query with the best answer helping what they wanted to know.

The main goal of the ad is to lead the users to the advertiser’s website or app so they complete a valuable action such as purchasing a product.

There are also search engines that are popular as host platforms that allow advertisers to display their ads that are relevant to what users are searching for. Famous host platforms that exist are Google Ads and Microsoft Ads.

Google ads

Google ads which are also known as Google AdWords is Google’s own advertising network that offers PPC advertising as well as targeted banner, text, and rich media ads.

Through the use of Google Ads, you can advertise on Google advertising networks such as:

Google Search Network: This includes any ad that appears on Google search pages which encompass Google Search, Google Shopping, Maps, and other search partners.
Google Display Network: This network includes any website that partners with Google and other Google sites such as Gmail and Youtube.

Microsoft Ads

This platform is similar to Google Ads in that it uses PPC advertising to show advertisements in Microsoft and Yahoo networks. It also uses and partners with search partners.

In Microsoft Ads, the main focus is primarily in keyword-based advertising.

Terminologies used in PPC Advertising

There are many definitions used in PPC advertising that will help understand how it works. So, getting familiarized with these terminologies is a great asset towards planning and implementing PPC advertising effectively.

PPC: PPC stands for Pay for Click. It is a type of advertising that charges an advertiser every time that a user clicks on the ad.
Ad creative: This is the copy or images that you use to promote PPC campaigns
Impressions: The number of times someone saw your ad.
Clicks: The number of times a person clicks on the ad.
CTR: CTR stands for click-through rate. This is a percentage that is determined by dividing the number of clicks on an ad over the number of impressions.
Keywords: These are the search terms you bid on in order to place your ads in an ad channel.
Conversion: This is also known as a lead where someone engages with an ad such as filling out a lead form or clicking to call.
Cost/ Spend: The money spent on a campaign.
Budget/ Daily budget: The amount of money you want to spend on a specific campaign each day.
Target audiences: These are the group of people who have specific interests, locations, and intents that advertisers are trying to reach with ads.

Related articles: What are Google Ads Services?

Reasons to use PPC advertising

PPC advertising has many benefits that will definitely help your online business grow and expand to reach more of your target audience and help you with your marketing efforts.

These are 6 main reasons that make PPC advertising really effective when it comes to online advertising.

Cost-effective: It is cost-effective because an advertiser only pays when a user actually clicks on your ad so you can choose to spend as much or as little money so it becomes cost-effective.
Targeted: You can easily choose your audience according to demographics such as location and age.
Measurable: You can easily measure PPC advertising by determining the exact return in investment.
Customizable: As you run your campaigns, you can make some adjustments to improve the campaign for the better.
Fast results: You can easily find the result using PPC advertising really fast unlike using SEO tactics that can take months until you can see a difference.
Training resources: There are many online materials and courses that can help you develop your skills.

How does PPC advertising work?

The most common type of PPC advertising is the paid search ad. In this ad, any business’s ad is subject to ad auction where Google or other search engines undergo an automated process that helps to determine how relevant and valid the ads are.

The Ad Auction is a type of bidding system. So, advertisers have to bid on specific keywords that are both relevant to their business and to the users’ search query. Then, Google or other search engines start to rank the ads based on that criteria.

This happens in seconds when the user is searching for the query that they have. Google, then, starts to rank ads based on its algorithm.

PPC advertising becomes the driving force that shows who clicks on an advertiser’s ad. Therefore, it’s important to bid on the right keywords that are relevant to your business to ensure there is good ROI based on your online advertising efforts.

A great tip is to use a keyword tool that can help you in choosing the keywords that are suitable for your business and target audience.

How can Osolutions help you using PPC advertising

Osolutions offers any business that wants to use our services a professional and goal-oriented advertising effort that will make your business grow.

Using our PPC advertising service, we help you reach the highest number of your target audience through bidding on keywords that will make your ad show on SERPs. We handle everything involving analyzing the percentage of CTR and data collected from Google ads using PPC methods.

In conclusion, PPC advertising is a cost-effective way that allows the ad involving your business to show up on search engines through bidding on certain keywords. A keyword tool can really help with your search for the best keywords to bid on.

The main goal of using PPC techniques is to reach more users that are searching for their queries. So, it’s important to match your keywords with what users are searching for.

What are Google Ads Services?

June 17, 2021

by Nada with No Comment Digital Marketing

In today’s time, it’s crucial for businesses to use Google as part of their business strategy to reach their target audience and potential customers. Therefore, paid advertisements using Google Ads Services have become really popular so that a business can show up in top results.

This article is going to define Google Ads Services, important terminology used through Google Ads Services, How does Google Ads work, and How to use and create Google Ads.

What are Google Ads Services?

To get a good understanding of what Google Ads Services are, it is important to understand the platform, Google ads, that these services are provided on. Google ads, also known as Google AdWords, is an online advertising platform developed by Google.

Through this online advertising platform, paid advertisements are used to appear on search results in Google.

Google ads can be placed in the results of search engines like Google search and on non-search websites, mobile apps, and videos.

Using Google Ads, advertisers bid to display ads, service offerings, product listings, or videos to the targeted audience.

Google Ads Services is the umbrella term that covers all the concepts, networks, and features that make a Google Ads account. Therefore, anything that you use and achieve through Google Ads is considered part of Google Ads Services.

Google Ads Services terms to know

1.) Setting up Google AdWords terms

Campaign

An ad campaign on Google AdWords is made up of your ad groups, campaign type, a budget of your choice, and other ad settings.

It’s considered the first set up when you advertise, helping you organize how you run your advertisements.

It gives you the option to also run multiple campaigns using your Google account.

Ad groups

An ad group is your set of chosen keywords, budgets, and targeting methods for a particular objective within the same campaign.

Using ad groups, you could use many targeting methods for a specific objective.

Campaign type

The campaign type is where you want your ads to appear and be seen. There are 3 types of campaign types which are:

Search Network only: This type of ad campaign appears on Google search only
Display Network only: In Display Network only, your ad campaign appears in Google’s Display network of websites, videos, YouTube, Blogger, and more. It is also known as AdSense.
Search Network with Display Select: This is a combination of both display and search.

Keywords

Keywords are the chosen words or phrases that you choose for your ad and will determine where and when your ad will appear. It’s important to think like your customer when searching and determining the keywords to use to get your ad to appear for your product or service.

2.) General Google AdWords terms

Call to Action

The Call to Action, also known as CTA, is the action that you want your searcher to take such as “Buy Now” or “Get Now”.

Click-Through Rate

It is also known as CTR which is an important metric that measures how many people saw your ad and clicked through your link.

Landing page

The landing page is the page on your website where you want to drive traffic to it using the ad.

Split testing

Split testing includes A/B and multivariate testing where these methods are used through controlled marketing experiments to improve the results of a campaign.

These improvements can involve getting a higher CTR, increased conversions, and better Ad Ranking.

3.) Ad Creative terms

Headline

The ad header is the headline of your ad copy. It appears in blue when your ad is live.

Destination URL

The destination URL is the landing page that your ad is directed to when someone clicks on the ad. You are free to choose what page you want your destination site to be directed to. Different ads within ad groups can have various destination URLs depending on your choice.

How does Google Ads work?

Google Ads has Google Ads Services that work through three parties which are the searcher, advertiser, and Google. First, the customer searches using certain keywords to know more about the inquiry and what they want to know about.

Second, advertisers bid on certain keywords through a campaign using Google Ads Services. They also bid per click for their advertisement on Google. Then, Google will show advertisements based on Ad rank; It shows on search results in Google.

How to use and create Google Ads?

1.) Set up and organize your account

Through using features of Google Ads Services, you can start by setting and organizing your account by breaking your products and services into categories to then use as a structure for your account.

Because each Google Ads account has two levels for you to organize your advertisement which are the campaign and ad groups.

The campaign represents larger categories of a business while the ad groups represent smaller sets of your product or service.

2.) Set your budget

In Google Ads Services, you control how much you spend based on your daily budget and bids. The budget is the amount of money you spend on each campaign per day.

While bid is the amount that you are willing to spend on a keyword when someone searches for this specific term and clicks on your ad.

As a starting point, it is best to spread your overall budget evenly across all your campaigns until you know which works the best to achieve your business goals.

3.) Pick the right keywords

In this crucial step using Google Ads Services, it’s important to choose terms and keywords that people search with and use when they are using Google.

There must also be a similarity between the keywords used in the ad and those found in the landing page.

Google Ads offers a free tool called the Keyword Planner which generates a sample list of keywords for your campaigns. This is considered part of Google Ads Services.

4.) Set up your landing pages

The landing page is where potential buyers arrive after clicking on the created ad. It’s important to choose a landing page that’s relevant to your ad and the keywords that you use.

Meanwhile, you can choose the placement of the ad whether it can be on the mobile, computer, or both depending on what you see is the best fit using Google Ads Services.

5.) Write your ads

The campaign contains ad groups that are crucial when it comes to writing the ad. Because the ads are found inside the ad groups.

In order for the ads to be effective, you need to communicate what the ad is about through clear writing that is relevant to potential customers.

Don’t forget to include a clear and strong call to action to persuade searchers to click on your ad.

6.) Connect your Google Ad Account to Google Analytics

Through connecting your Google Ad account with Google Analytics, you will have more data and insights available such as understanding what people do once they reach your website.

Through this type of insight, you get to know which ads are working well, which need improvement, and which need to change entirely, saving you a lot of time and money in your marketing budget.

In conclusion, Google Ads Services are the services that a Google Ads account offers for advertisers who want to have a high Ad rank that would allow searchers to click on their ads.

It is crucial to make every aspect of your ad using Google Ads Services relevant to your searchers’ inquiry and search as well as having the right keywords.

Google Ads Services continue until this day to help businesses grow and reach more customers.

Top Facebook advertising tactics for the best results

June 15, 2021

by Nada with No Comment Digital Marketing

Ever wondered how businesses advertise using Facebook? Well, they use Facebook advertising which is a great way to reach your target audience. Facebook advertising offers different ad formats that you can use for marketing purposes such as brand awareness, engagement, lead generation, and even sales.

What is Facebook advertising?

Because Facebook gets lots of data from users who are on the platform, they have a good idea about who their users are and what they like. This data is put voluntarily by users through their profiles like their age, location, and interests.

Therefore, they can actually plan and execute highly targeted ads of products that they like, sites that they want to visit, or events that they would like to attend.

For example, if you liked Nike’s page on Facebook, you are more likely to then get ads about sports products such as shoes after liking the page.

There are 3 main features that make up a Facebook ad which are:

A “sponsored” tag below the name of the site
The like button for the page in the top right corner
A call-to-action button in the bottom right corner

Types of Facebook ads

1.) Image ads

Image ads are really simple advertisements and a really great way to start Facebook advertising. You can easily create an ad by boosting an existing post with an image and a well-developed caption from your Facebook page.

2.) Video ads

If you create video ads, you have three options where you can place these videos on Facebook. Video ads can run in News Feed and Stories on your Facebook page. This type of Facebook advertising is really hopeful.

These video ads can also appear as in-stream ads in longer Facebook videos. You can use video ads to showcase your product or service such as making a demo video about your product or service.

3.) Poll ads

Using your mobile, you can create a Facebook ad format that incorporates a two-option poll, an interactive component, on an image or video ad.

There is an option where you can add a separate link for each poll choice. Everyone who answers the poll will see the total number and answers that each person chose. Polls ads are a type of Facebook advertising that can help you understand your audience’s interests, needs, and wants more effectively so you can create more suitable advertisements.

4.) Carousel ads

In carousel ads, you can use up to 10 images or videos to showcase your product or service. In this type of Facebook advertising, you can use carousel ads to highlight the different benefits of one product or several different products. In addition, you can create a large panorama image if it’s one of your preferences.

You can also add a link to each video or image that you put. For example, you can put a “Shop Now” button that goes directly to the, using a link, sales page on the image.

5.) Slideshow ads

One of the major benefits of slideshow ads is that they offer an easy way to create short video ads from photos, text, or existing video clips.

Using Ads Manager, you can also add music and text to the slideshow ad. It is a type of Facebook advertising that offers exposure to different products in slideshow format.

6.) Lead ads

Lead ads are only available for mobile devices. The reason is that they are designed to make it easy for people to give their contact information easily.

Lead ads, which is one of the many types of Facebook advertising, can be used to ask for information, collect newspaper subscriptions, or sign up for a trial for your product or service.

7.) Messenger ads

Facebook messenger ads, a type of Facebook advertising, give you access to about 1.3 billion people who use messenger every month which will give you the opportunity to reach the highest number of people.

To create an ad using Messenger, you will need to choose messenger as the placement of the ad and select Facebook feed. It is one of the most used Facebook advertising formats that is used to get leads.

8.) Stories ads

Stories ads are best suitable for mobile phones where the ad can show you ad full screen in a vertical position.

Stories ads can be used as part of a Facebook advertising campaign that targets a specific audience.

Top 4 Facebook advertising tactics for the best results

1.) Use video targeting for target audience engagement

Video posts are given preferential exposure in Facebook’s algorithms so it’s best that you come up with a great concept for the video to get viral levels of views and shares.

Therefore, video advertisements can be used as Facebook ads to grow the reach, brand awareness, and engagement.

Video ads are perfect for a brand awareness campaign where you want to attract people to your product or service. Then through audience engagement, you can retarget pieces of content that are related to the part that the audience engaged with; it is a great Facebook advertising tool.

2.) ‘Two In One’ Product Promotion Posts

Using Facebook’s ad creator, you can create two product promotions using only one post. This is done using the ‘Collection Advertisement’ option. For example, you can upload a video ad with a product carousel underneath.

This will make users really engaged where they will look at the video and then head to the product carousel underneath to get to know more about the different products that you provide.

3.) Set up a community

To build a strong content marketing strategy, you have to combine through setting up a community page.

For example, if you are a business that specializes in selling mobile phones, you can set up your Facebook page and also set up a Facebook group to build a community around your products.

However, you will always need to keep your Facebook followers engaged through providing them with a lot of helpful advice. You can also use your insights to find out which types of Facebook engagement posts got the most engagement and views during sharing them with your community.

So, you can then focus Facebook advertising on creating ads that are similar to these posts but have a unique spin to them.

4.) Leverage social proof on high performing ads

It is really important for any business to have a strong presence through engagement so that your business can become a trusted source for your audience.

A really easy way to leverage social proof is through picking an ad with high engagement, opening it in your ad manager screen, and then copying the permalink.

Then, you can email this permalink to the people who happily used your product or service and ask them to add a comment to the thread.

How can Osolutions help your business grow using Facebook advertising?

Osolutions, which is considered one of the top Facebook advertising agency, offers your business two types of services which are social media advertising and social media management

Social media advertising

Through using and tailoring Facebook ads management service to best suit your business’s needs, we can guarantee that your business will reach the results that it aims to achieve.

We use various advertising platforms such as Google Adwords, Linkedin, Facebook, Instagram, and Snapchat to market your product or services in the best way possible.

Social media management

There is always the next step after using advertising across different social platforms which are social media management.

In social media management, we work on researching the industry that your business is working in, use competitor analysis to your advantage, develop a strategy, create suitable content for your target audience, and manage the community.

In conclusion, Facebook advertising is a really important part of online marketing because everyone is using social media, so you can actually reach a high number of people using Facebook advertising to market your product or service.