Digital Marketing Articles, Topics And News

What are Google Ads Services?

June 17, 2021

by Nada with No Comment Digital Marketing

In today’s time, it’s crucial for businesses to use Google as part of their business strategy to reach their target audience and potential customers. Therefore, paid advertisements using Google Ads Services have become really popular so that a business can show up in top results.

This article is going to define Google Ads Services, important terminology used through Google Ads Services, How does Google Ads work, and How to use and create Google Ads.

What are Google Ads Services?

To get a good understanding of what Google Ads Services are, it is important to understand the platform, Google ads, that these services are provided on. Google ads, also known as Google AdWords, is an online advertising platform developed by Google.

Through this online advertising platform, paid advertisements are used to appear on search results in Google.

Google ads can be placed in the results of search engines like Google search and on non-search websites, mobile apps, and videos.

Using Google Ads, advertisers bid to display ads, service offerings, product listings, or videos to the targeted audience.

Google Ads Services is the umbrella term that covers all the concepts, networks, and features that make a Google Ads account. Therefore, anything that you use and achieve through Google Ads is considered part of Google Ads Services.

Google Ads Services terms to know

1.) Setting up Google AdWords terms

Campaign

An ad campaign on Google AdWords is made up of your ad groups, campaign type, a budget of your choice, and other ad settings.

It’s considered the first set up when you advertise, helping you organize how you run your advertisements.

It gives you the option to also run multiple campaigns using your Google account.

Ad groups

An ad group is your set of chosen keywords, budgets, and targeting methods for a particular objective within the same campaign.

Using ad groups, you could use many targeting methods for a specific objective.

Campaign type

The campaign type is where you want your ads to appear and be seen. There are 3 types of campaign types which are:

Search Network only: This type of ad campaign appears on Google search only
Display Network only: In Display Network only, your ad campaign appears in Google’s Display network of websites, videos, YouTube, Blogger, and more. It is also known as AdSense.
Search Network with Display Select: This is a combination of both display and search.

Keywords

Keywords are the chosen words or phrases that you choose for your ad and will determine where and when your ad will appear. It’s important to think like your customer when searching and determining the keywords to use to get your ad to appear for your product or service.

2.) General Google AdWords terms

Call to Action

The Call to Action, also known as CTA, is the action that you want your searcher to take such as “Buy Now” or “Get Now”.

Click-Through Rate

It is also known as CTR which is an important metric that measures how many people saw your ad and clicked through your link.

Landing page

The landing page is the page on your website where you want to drive traffic to it using the ad.

Split testing

Split testing includes A/B and multivariate testing where these methods are used through controlled marketing experiments to improve the results of a campaign.

These improvements can involve getting a higher CTR, increased conversions, and better Ad Ranking.

3.) Ad Creative terms

Headline

The ad header is the headline of your ad copy. It appears in blue when your ad is live.

Destination URL

The destination URL is the landing page that your ad is directed to when someone clicks on the ad. You are free to choose what page you want your destination site to be directed to. Different ads within ad groups can have various destination URLs depending on your choice.

How does Google Ads work?

Google Ads has Google Ads Services that work through three parties which are the searcher, advertiser, and Google. First, the customer searches using certain keywords to know more about the inquiry and what they want to know about.

Second, advertisers bid on certain keywords through a campaign using Google Ads Services. They also bid per click for their advertisement on Google. Then, Google will show advertisements based on Ad rank; It shows on search results in Google.

How to use and create Google Ads?

1.) Set up and organize your account

Through using features of Google Ads Services, you can start by setting and organizing your account by breaking your products and services into categories to then use as a structure for your account.

Because each Google Ads account has two levels for you to organize your advertisement which are the campaign and ad groups.

The campaign represents larger categories of a business while the ad groups represent smaller sets of your product or service.

2.) Set your budget

In Google Ads Services, you control how much you spend based on your daily budget and bids. The budget is the amount of money you spend on each campaign per day.

While bid is the amount that you are willing to spend on a keyword when someone searches for this specific term and clicks on your ad.

As a starting point, it is best to spread your overall budget evenly across all your campaigns until you know which works the best to achieve your business goals.

3.) Pick the right keywords

In this crucial step using Google Ads Services, it’s important to choose terms and keywords that people search with and use when they are using Google.

There must also be a similarity between the keywords used in the ad and those found in the landing page.

Google Ads offers a free tool called the Keyword Planner which generates a sample list of keywords for your campaigns. This is considered part of Google Ads Services.

4.) Set up your landing pages

The landing page is where potential buyers arrive after clicking on the created ad. It’s important to choose a landing page that’s relevant to your ad and the keywords that you use.

Meanwhile, you can choose the placement of the ad whether it can be on the mobile, computer, or both depending on what you see is the best fit using Google Ads Services.

5.) Write your ads

The campaign contains ad groups that are crucial when it comes to writing the ad. Because the ads are found inside the ad groups.

In order for the ads to be effective, you need to communicate what the ad is about through clear writing that is relevant to potential customers.

Don’t forget to include a clear and strong call to action to persuade searchers to click on your ad.

6.) Connect your Google Ad Account to Google Analytics

Through connecting your Google Ad account with Google Analytics, you will have more data and insights available such as understanding what people do once they reach your website.

Through this type of insight, you get to know which ads are working well, which need improvement, and which need to change entirely, saving you a lot of time and money in your marketing budget.

In conclusion, Google Ads Services are the services that a Google Ads account offers for advertisers who want to have a high Ad rank that would allow searchers to click on their ads.

It is crucial to make every aspect of your ad using Google Ads Services relevant to your searchers’ inquiry and search as well as having the right keywords.

Google Ads Services continue until this day to help businesses grow and reach more customers.

Top Facebook advertising tactics for the best results

June 15, 2021

by Nada with No Comment Digital Marketing

Ever wondered how businesses advertise using Facebook? Well, they use Facebook advertising which is a great way to reach your target audience. Facebook advertising offers different ad formats that you can use for marketing purposes such as brand awareness, engagement, lead generation, and even sales.

What is Facebook advertising?

Because Facebook gets lots of data from users who are on the platform, they have a good idea about who their users are and what they like. This data is put voluntarily by users through their profiles like their age, location, and interests.

Therefore, they can actually plan and execute highly targeted ads of products that they like, sites that they want to visit, or events that they would like to attend.

For example, if you liked Nike’s page on Facebook, you are more likely to then get ads about sports products such as shoes after liking the page.

There are 3 main features that make up a Facebook ad which are:

A “sponsored” tag below the name of the site
The like button for the page in the top right corner
A call-to-action button in the bottom right corner

Types of Facebook ads

1.) Image ads

Image ads are really simple advertisements and a really great way to start Facebook advertising. You can easily create an ad by boosting an existing post with an image and a well-developed caption from your Facebook page.

2.) Video ads

If you create video ads, you have three options where you can place these videos on Facebook. Video ads can run in News Feed and Stories on your Facebook page. This type of Facebook advertising is really hopeful.

These video ads can also appear as in-stream ads in longer Facebook videos. You can use video ads to showcase your product or service such as making a demo video about your product or service.

3.) Poll ads

Using your mobile, you can create a Facebook ad format that incorporates a two-option poll, an interactive component, on an image or video ad.

There is an option where you can add a separate link for each poll choice. Everyone who answers the poll will see the total number and answers that each person chose. Polls ads are a type of Facebook advertising that can help you understand your audience’s interests, needs, and wants more effectively so you can create more suitable advertisements.

4.) Carousel ads

In carousel ads, you can use up to 10 images or videos to showcase your product or service. In this type of Facebook advertising, you can use carousel ads to highlight the different benefits of one product or several different products. In addition, you can create a large panorama image if it’s one of your preferences.

You can also add a link to each video or image that you put. For example, you can put a “Shop Now” button that goes directly to the, using a link, sales page on the image.

5.) Slideshow ads

One of the major benefits of slideshow ads is that they offer an easy way to create short video ads from photos, text, or existing video clips.

Using Ads Manager, you can also add music and text to the slideshow ad. It is a type of Facebook advertising that offers exposure to different products in slideshow format.

6.) Lead ads

Lead ads are only available for mobile devices. The reason is that they are designed to make it easy for people to give their contact information easily.

Lead ads, which is one of the many types of Facebook advertising, can be used to ask for information, collect newspaper subscriptions, or sign up for a trial for your product or service.

7.) Messenger ads

Facebook messenger ads, a type of Facebook advertising, give you access to about 1.3 billion people who use messenger every month which will give you the opportunity to reach the highest number of people.

To create an ad using Messenger, you will need to choose messenger as the placement of the ad and select Facebook feed. It is one of the most used Facebook advertising formats that is used to get leads.

8.) Stories ads

Stories ads are best suitable for mobile phones where the ad can show you ad full screen in a vertical position.

Stories ads can be used as part of a Facebook advertising campaign that targets a specific audience.

Top 4 Facebook advertising tactics for the best results

1.) Use video targeting for target audience engagement

Video posts are given preferential exposure in Facebook’s algorithms so it’s best that you come up with a great concept for the video to get viral levels of views and shares.

Therefore, video advertisements can be used as Facebook ads to grow the reach, brand awareness, and engagement.

Video ads are perfect for a brand awareness campaign where you want to attract people to your product or service. Then through audience engagement, you can retarget pieces of content that are related to the part that the audience engaged with; it is a great Facebook advertising tool.

2.) ‘Two In One’ Product Promotion Posts

Using Facebook’s ad creator, you can create two product promotions using only one post. This is done using the ‘Collection Advertisement’ option. For example, you can upload a video ad with a product carousel underneath.

This will make users really engaged where they will look at the video and then head to the product carousel underneath to get to know more about the different products that you provide.

3.) Set up a community

To build a strong content marketing strategy, you have to combine through setting up a community page.

For example, if you are a business that specializes in selling mobile phones, you can set up your Facebook page and also set up a Facebook group to build a community around your products.

However, you will always need to keep your Facebook followers engaged through providing them with a lot of helpful advice. You can also use your insights to find out which types of Facebook engagement posts got the most engagement and views during sharing them with your community.

So, you can then focus Facebook advertising on creating ads that are similar to these posts but have a unique spin to them.

4.) Leverage social proof on high performing ads

It is really important for any business to have a strong presence through engagement so that your business can become a trusted source for your audience.

A really easy way to leverage social proof is through picking an ad with high engagement, opening it in your ad manager screen, and then copying the permalink.

Then, you can email this permalink to the people who happily used your product or service and ask them to add a comment to the thread.

How can Osolutions help your business grow using Facebook advertising?

Osolutions, which is considered one of the top Facebook advertising agency, offers your business two types of services which are social media advertising and social media management

Social media advertising

Through using and tailoring Facebook ads management service to best suit your business’s needs, we can guarantee that your business will reach the results that it aims to achieve.

We use various advertising platforms such as Google Adwords, Linkedin, Facebook, Instagram, and Snapchat to market your product or services in the best way possible.

Social media management

There is always the next step after using advertising across different social platforms which are social media management.

In social media management, we work on researching the industry that your business is working in, use competitor analysis to your advantage, develop a strategy, create suitable content for your target audience, and manage the community.

In conclusion, Facebook advertising is a really important part of online marketing because everyone is using social media, so you can actually reach a high number of people using Facebook advertising to market your product or service.

YouTube ads services that best suits your marketing needs

June 2, 2021

by Nada with No Comment Digital Marketing

Throughout the years, YouTube has been a popular online platform for many businesses. It is an online platform with more than 1 billion users. Therefore, many businesses saw the need to use YouTube ads services to grow as well as to offer these services to their clients to help them grow.

So, with a really wide audience, many businesses used it as a source for their online marketing campaigns.

This article will define YouTube advertising, the different types of YouTube ads services, and Osolutions YouTube ads services.

What is YouTube advertising?

YouTube advertising is a pay for placement system that allows brands to reach YouTube’s more than 1 billion users through targeted advertisements.

These ads such as videos, banners, or text are shown before the requested video plays. These ads can also be shown as an overlay ad while the video plays or in the right margin of the page.

YouTube advertising is done through Google Ads that advertises your video content on YouTube or in search results to maximize user reach so that the highest number of people could see your content and could interact with your ad.

This platform relies on YouTube ads services that will get your business the exposure that it needs and accomplish its goals and objectives.

Types of YouTube ads

1.) TrueView ad

TrueView ads is a type of YouTube ads services that many businesses need if they are choosing to advertise on YouTube.

This type of YouTube ads gives the viewers the most control over the advertisements that they see. So, a viewer always has the choice to select the ads that they want to watch and skip the ads that they don’t want to see.

TrueView ads are also great for businesses where they only pay for Trueview ads only when users watch at least 30 seconds, watch an entire short video, or interact with the ad in some way such as clicking on the call to action.

Businesses also save money and reach a specific target audience that is interested in what the businesses offer. because viewers choose the ads that they want to watch and skip those that they don’t want to see. So, it’s a win- win situation for both parties.

The maximum length for a TrueView ads is 6 minutes and the minimum is 12 seconds.

There are two types of TrueView ad:

TrueView Instream Ads: In this ad, there is a small countdown timer and a link to the advertised site in the bottom left of the screen. It also features a companion banner ad displayed in the right-hand sidebar above the recommended videos list. Advertisers can easily add calls to actions and text overlays in TrueView instream ads.
TrueView Discovery Ads: In TrueView Discovery ads, the ads appear in YouTube search results and in the right-hand sidebar of watch pages above the suggested videos list. This ad consists of a thumbnail and three lines of text.

2.) Non-Skippable In-Stream Ad

Non-Skippable In-Stream Ads are a type of YouTube ads services that are very similar to TrueView ads ; however, they differ in one major aspect which is that viewers can’t skip them, so viewers have less control over this type of ads.

These ads length is between 15 and 20 seconds. These videos aren’t just played before videos; they can also be played throughout videos that are 10 minutes long.

Unlike TrueView ads, advertisers pay for non-skippable YouTube ads on a CPM basis. CPM stands for cost per mille which means that advertisers pay a fee per thousand views.

Therefore, it’s important to use effective ad targeting so you don’t waste your budget and use it efficiently.

CPM advertising is better suited for branding campaigns that are executed to achieve brand awareness and massive exposure.

3.) Bumper ad

Being one of the types of YouTube ads services, bumper ads are non-skippable video ads that play before viewers watch the video that they intend to watch; these ads are 6 seconds long.

The bumper ad is really similar to non-skippable YouTube ads where advertisers pay on CPM basis as well.

There are many brands that use bumper ads as one of the many parts in a YouTube advertising non-skippable YouTube ads creating different ad formats in their YouTube campaign.

4.) Sponsored card ad

These types of sponsored card ads are part of YouTube ads services that appear within videos as call to actions pop ups that aren’t repulsive.

In the upper right-hand corner, a small “i” symbol pops and then the viewer is free to choose whether to click on it or not. When a viewer clicks on it, the card expands.

Sponsored card ads can show YouTube videos and products through Google Shopping.

5.) Overlay ad

Overlay ads are one of the simplest YouTube ads services that appear at the bottom of the videos. This type of overlay ad appears as banner ads either with visuals with text or only text.

6.) Display ad

Another form of YouTube ads services are display ads which appear in the the right-hand sidebar above the suggested videos list.

A major advantage of this type of ad is that it can appear in different sizes based on what is best fit for the business.

Osolutions YouTube ads services

Osolutions, as a leading digital marketing agency in Saudi Arabia, is aiming to become one of the best YouTube marketing agency.

We aim to provide YouTube ads services that will help your business grow when executing a YouTube campaign.

Your business’s YouTube campaign can be used as a lead generation tool that helps to get traffic to your website easily.

Through mutual understanding of your needs as a business owner, we tailor a YouTube campaign based on our data and what we believe will offer you the best results and growth.

In conclusion, YouTube ads services are really popular and effective in raising awareness, exposing, generating leads to get traffic to your website.

There are many different types of YouTube ads services that you can choose from. The best choice of these ads relies on what your goals and objectives are for your business. Therefore, a well-planned campaign with these YouTube ads services will help your business grow and achieve satisfactory results.

How to leverage brand marketing for the best results

May 28, 2021

by Nada with No Comment Digital Marketing

In today’s world, many brands have become recognizable and popular due to brand marketing strategies that they used to reach their goals and objectives. Therefore, for any brand to become well-known and famous, it needs to use marketing strategies effectively.

This article will be about defining brand marketing, its goals and successful steps to execute it, successful examples from the business world, and the best tips to use.

What is brand marketing?

Brand marketing is a process that promotes a business’s product or service in a way that highlights the brand as a whole. It does so by using the brand as a whole to tell the product’s or service’s story.

It’s main goal is to link your business’s identity, values, and personality with effective brand communication to your audience. Therefore, it has a long term of building a base of growing customers through communicating the brand’s identity and values.

Brand marketing works to raise brand awareness, trustworthiness, product visibility, and reputation for your brand. For it to be successful, it must use a constant evolving strategy to promote a business’s product or service highlighting the overall brand.

Goals of brand marketing

Developing a brand identity and image: A brand becomes recognizable through visual elements such as symbols, logos, colors, packaging.
Developing brand awareness: Through brand awareness, your business’s target audience can recognize your brand and products.
Establishing brand loyalty: Brand loyalty will help your business grow because a loyal customer base stays with your brand and product or service for a very long time.
Increasing brand ambassadors: By gathering a high number of customers that recommend your business’s product or service, your business will establish its brand name effectively and easily.
Creating brand engagement: Brand engagement happens when users interact with your brand such as visiting your website, reviewing products, or making orders.

5 steps for effective brand marketing

1.) Understand your brand purpose

It’s crucial that you understand the purpose of your brand to execute a suitable brand marketing strategy.

This is done through identifying your target audience, knowing the challenges that the brand solves, analyzing the competitors, the feelings that people feel toward your brand, and the brand’s backstory.

In this step, it is really important to define how your brand will look and feel. This is done through choosing brand color palette, logo, typography, and imagery.

2.) Research your target audience

You can gain an understanding about who your customers are through creating buyer personas. The buyer personas helps you gain insights into the full details of your ideal buyer.

You also gain an understanding about who will benefit from your brand through market segmentation.

3.) Tell and sell your brand’s story

By crafting the right message for the right target audience, you can sell your brand’s story and connect with your audience emotionally.

Having a brand story also helps with brand recall because people can relate with the story told.

4.) Research and analyze your competitors

In order for brand marketing to be successful, you have to research and analyze your competitors. This step is crucial as identifying your own audience because it gives a clearer view into what can differentiate your brand from the competition based on research and analysis.

5.) Create brand guidelines

Through brand guidelines, you will be able to identify your brand’s logo, colors, fonts, tone of voice, and other guidelines related to the appearance of the brand.

Brand guidelines will definitely help marketers and designers understand your brand story and deliver it in the best possible way to ensure brand consistency.

Best brand marketing strategies in business

Three of the best brand marketing strategies are found in three famous brands that are found worldwide; these brands are Apple, Nike, McDonald’s who use effective brand marketing.

1.) Apple

Apple’s brand marketing strategy is about creating a movement. It’s not just about selling their latest products such as the newest phone or tablet.

Their strategy focuses on selling a lifestyle that many consumers look up to and want to associate themselves with it.

It has become ingrained in their target audience that they need Apple’s products to improve their lives.

Apple demonstrates this concept through their white packaging, unique taglines like “Think Different”, and their product launches in the form of a very big anticipated event every year.

2.) Nike

Nike uses brand marketing that is based on telling a story. The strategy isn’t just limited to selling their products but this high quality brand uses their website, product descriptions, social media to tell a story about their products, beginning, or ideas.

Through storytelling and showcasing the background of your business story, you add a human element to your brand and a great marketing strategy that can be used to help your brand grow.

3.) McDonald’s

One of the top recognized brands in the world is McDonald’s which focuses its brand marketing strategy on brand consistency. Today, it is easily recognizable in many different parts of the world by its golden arches.

Their winning strategy relies on keeping their brand identity and product consistent for many years while making thoughtful brand improvements along the way.

Their logo has always remained the same with really small changes and their taglines always endorsed the message, we make you happy.

Tips to use in brand marketing

Brand identity: The concept of brand identity relies on creating a specific image about a business using tangible and intangible resources. It is a really important concept where brand marketing is used to communicate the brand’s identity.
Brand awareness: To have a strong brand awareness, you need to use brand marketing to reach a large number of your target audience and make them become aware of your brand.
Brand strategy: Establishing a branding strategy can be effective if done correctly. A brand strategy is used in brand marketing to establish the goals and objectives of a business’s brand.
Brand management: Brand management is part of brand marketing that occurs after a brand has been built. After its successful establishment, a brand needs to be maintained and improved consistently.

In conclusion, brand marketing is crucial for the success of any brand that you want to build. It takes a lot of consistency and effort to research and create the best strategies that will guarantee you the best results.

Through understanding how large brands such as Apple became what they are today and applying the best methods suitable for your brand, you can improve and grow your brand achieving the maximum results.

Top digital advertising practices for 2021

May 22, 2021

by Nada with No Comment Digital Marketing

The fast growing transformation of businesses from offline to digital has really increased in the past few years. Many businesses are choosing this approach as the world is becoming more inclined towards reaching the highest number of people. Therefore, digital advertising has become a great asset to use to help promote your business.

This article will be about defining digital advertising, its types, and the best strategy in digital advertising for 2021.

What is digital advertising?

Digital advertising is the publishing and distribution of promotional content through the online mediums and channels such as social media channels, search engines, websites, mobile apps, affiliate programs . It is a form of advertisement that shows these types of ads and messages to audiences.

The main difference between traditional advertising and digital advertising lies in the approach that each one of them uses regarding promoting its advertisements.

Digital advertising is heavily data driven that will definitely help you as a business owner to understand the outcomes of campaigns run by the business.

While traditional advertising reaches out to the masses, however, ROI is harder to be determined than digital advertising.

Because of the availability of user data and targeting, it has become easier for businesses to reach their audience effectively.

Types of digital advertising formats

1.) Search engine marketing

When people search for something on the search engines such as Google, there appear to be a few search results with the tag ad that are seen at the top of the Search Engine Results Page (SERP).

But how do these ads appear in the top SERP? It is mainly through search engine marketing where businesses bid on certain keywords along with their competitors competing to appear at the top of Google’s SERP.

SEM consists of either Pay Per Click ( PPC) where pay is through every click a person clicks on your ad or Cost Per Mille ( CPM) where pay is through every 1000 impressions on your ad regardless of clicks.

2.) Display ads

Display ads are types of advertisements that contain text and images that are placed to appear on third party websites.

These types of advertisements are related to search engines and other ad networks, which are types of companies that connect advertisers to websites that want to host advertisements.

Display ads aren’t limited to ad networks; many websites self-host display ads. The most popular examples of display ads are images, mobile, text, banners, pop-ups and video ads.

3.) Social media ads

Another form of digital advertising is social media ads. There is a great opportunity in social media ads in promoting your business to your audience.

Social media ads are planned and executed through social media platforms such as Facebook, Twitter, YouTube, Instagram, LinkedIn, Reddit.

The major advantages of social media ads are that it will raise awareness about your business, help with building a community, generate leads, increase website conversions, and boost apps installations.

4.) Native advertising

Another beneficial type of advertising is native ads. Native ads occur on social media or websites. These ads visually match the content that you are reading.

So, if one of these native ads appeals to you where you then click on it, you will be redirected to the advertiser’s website.

These ads can appear under headlines like “related stories”, “related stories”, “promoted stories”, and much more.

The goal of these advertisements is to increase traffic and drive people interested in the product or service provided to the advertiser’s website so to help a business grow.

5.) Remarketing

Remarketing is a type of digital advertising format that connects with people who previously interacted with your website or app. An example would be visiting a product on an e-commerce site and then finding an advertisement of the exact product on a social media platform.

Remarketing helps in placing ads in front of audiences. This is mainly accomplished through the use of cookies that follow people on the web or social media platforms.

How to craft the perfect digital advertising strategy in 5 simple steps

Step one: Determine your budget and its allocation

There are many platforms available that can be used to any business’s advantage. So, it’s important to analyze which platforms to choose to invest more money and time and which of those that you can invest less.

Choosing the right platform for your marketing advertising and efforts depends on how the platform can help you reach the business’s advertising goals such as Google Adwords which is used when there are already people searching for your product or service and there is a clear demand for either one of them.

Step two: Conduct research

You may be tempted to follow your instinct, as a business owner, because of the experience that you had with digital advertising.

However, it is also important to conduct your own research regarding the type of customers that are more likely to engage and buy your product or service, their buying habits and behavior, and customer loyalty.

Step three: Understand and implement the buyer journey

The buyer journey is a process where your potential customers pass through being part of your target audience to awareness, consideration, and conversion.

The buyer journey is similar to a sales funnel where it ends with conversion. It is of great importance that your target audience passes through each stage of the buyer journey so conversion can happen.

Here are the three stages of the buyer process:

Awareness: In the awareness stage, your potential buyers discover that they have a problem and want to solve it. They discover your business, product, or service.
Consideration stage: The consideration stage is when the buyers begin to take interest in your product or service. They also define the problem deeply and research options that will solve the problem.
Conversion: This is the final stage of the buyer process where potential buyers purchase a specific product or service because they believe it’s the best solution.

Step four: Know the target audience in depth

Understanding the target audience will definitely help with digital advertising efforts where, as a business owner, you will find it easier to market for your target audience.

Through target audience research, it will become easier to understand the kind of social media platforms that your audience spend time in and then tailor advertisements that will help them solve their problem and , in return, help increase a business’s conversions.

Step five: Integrate all marketing channels

To reach your target audience effectively, a business’s digital advertising messages need to be consistent across all channels.

For example, social media outlets need to match with each other in terms of digital advertising efforts yet these sites need to also have a consistent brand voice.

In conclusion, many types of businesses such as digital marketing agency for small business or digital branding agency can use these top digital advertising practices in helping their business grow and become better.

Brand marketing for the best online presence

May 13, 2021

by Nada with No Comment Digital Marketing

Brand marketing has always been an important part of building a business as a brand. It is through branding that a business can become recognizable and increase its sales while fostering positive relationships with the target audience and customers.

This article is going to be about defining brand marketing, brand, brand identity, brand awareness, branding strategy, brand management, and the assistance that Osolutions can provide for building your own brand.

What is brand marketing?

Brand marketing is the promotion of your business’s products or services in a way that highlights the brand as a whole. The main goal of brand marketing is to link your identity, values, and personality with communications to your audience.

Brand marketing is more about executing long-term strategies for building a brand; it is more than just putting your logo and business name out there and generating sales as a result. Through these long-term goals and strategies, a business can create a successful brand that will be remembered by its target audience and customers.

What is a brand?

A brand is a non-generic name that tells the people about the source of the product or service. According to David Oglivy, a brand is described as “the intangible sum of a product’s attributes.”

Many marketers realized that they could create a specific perception in customers’ minds about the qualities and attributes of each non-generic product or service. This perception is what they believe is “the brand.”

Different people have different perceptions of a specific brand. There are people who connect with brands after interacting with a brand. If the interaction was positive, they will be more likely to be trusting, loyal, and engaging with the brand.

Therefore, many smart businesses try as much as possible to reach the highest number of their audience as well as deepen their relationships with each individual who had an experience with the brand.

What is brand identity?

Brand identity is defined as the collection of all elements that a business creates to represent the right image for its customers.

It is the effort that a business does using tangible and intangible resources to create an identity that is recognized by its target audience and customers.

By developing a brand identity, your audience will associate your product or service with the brand identity.

Therefore, it will help build a connection with the customers, customer relationships, and ultimately determines the perception that customers have about your brand.

2 examples about brand identity

Paypal

Using elements of brand identity, PayPal has succeeded in building a brand that focuses on innovation and positioned itself as a leader in digital payments.

This is shown through combining many different graphical elements that show this objective. For example, Paypal uses a bolder wordmark, a stronger monogram, and vibrant colors to expand user perceptions of trust and innovation.

Coca Cola

Coca Cola started out in 1866 and continued to grow using brand marketing to establish its online presence. The brand identity mainly consists of Coca Cola’s white and red instantly recognizable colors paired with its unique typeface.

What is brand awareness and why is it important?

Brand awareness is defined as how familiar is your target audience familiar with your brand and how well do they recognize it; the more a brand has higher brand awareness, the more that it spreads faster and becomes popular.

Brand marketing is important in that it helps promote your business which makes it easier to build brand awareness promoting your business and helping it grow especially during the early stages of your business.

Brand awareness also helps build trust because, through it, a brand can express its personality and communicate with its target audience.

Through brand awareness, businesses can also establish associations with their products or services. Brands then become subconsciously associated with a particular product or service. An example would be Google which is associated as a top search engine when someone has a search query.

How to establish an effective branding strategy?

In brand marketing, a business must follow a unique effective branding strategy so that it can achieve the status of a recognizable and popular brand.

Here are some tips that will help your business develop a branding strategy that will establish the best online presence:

Establish the business’s vision: Any business must first become aware and understand what it wants to be known for. Then, it must develop a strategy that will spread through its marketing channels.
Identify the target audience: Targeting the audience will help you in brand marketing because you already know who are the people that have the potential to become your customers for your product or service.
Be consistent: As a brand, you got to be consistent in the messages that you send out and how you communicate with your target audience. This is done through establishing brand awareness and trust online using visuals that follow a certain theme that is consistent.

What is brand management?

After building a successful brand, it’s time for a business to work on its brand management.

Brand management is a brand marketing component that involves maintaining and improving the product or service along with brand perception.

If done correctly, brand management will definitely help in reducing costs, establish meaningful brand awareness, facilitate the customer purchase relationship, and increase loyalty.

Brand management is a long process that requires a commitment to develop a brand in the best possible way.

How will Osolutions help you grow using brand marketing?

We offer a variety of services using brand marketing to establish your brand and online presence. It is one of our main focuses to create brands for businesses using uniquely tailored brand elements.

Our brand marketing services

Brand strategy: We help businesses by developing the best brand strategies to further reach more potential customers using the brand voice and executable strategies that will further make businesses grow.
Brand design: Our team of experienced designers will produce for any of our clients’ brand designs through creating a brand’s look and feel, logo design, and application design for a business.
Packaging: We make sure that our packaging complements a business vision, objectives, and goals along with keeping a consistent theme for all of the designs.

In conclusion, brand marketing is all about creating a brand that is truly memorable with positive associations. It is through using the power of brand awareness, brand identity, brand strategies, and brand management that your business will flourish greatly.

Osolutions is considered one of the top branding agency in Saudi Arabia that will understand what kind of brand your business wants to represent and will achieve this vision through the use of brand marketing.

The ultimate guide for content development that will help you grow

May 9, 2021

by Nada with No Comment Digital Marketing

You probably heard the term content is king. Well, it’s true because, in today’s world, most businesses have gone digital working to establish an online presence. Therefore, content development has become a huge part of communicating and connecting with people. This article will explain what is content development, steps in developing content, and reasons why Osolutions, a digital agency that provides one of the best content marketing services in Saudi Arabia, can help you reach your business’s goals through content development.

What is content development?

Content development is the process used to develop content through researching, producing, and publishing information targeted toward specific audiences to meet a strategic goal. There are many types of content that can be used in content development such as infographics, blogs, text, sounds, images, videos, as well as other types of content suitable for your business. Mainly, content development can be divided into three strategic purposes such as encouraging a marketing outcome, sales outcome, or building a connection with the audience. To have a successful content development process, you must include 5 applicable categories:

Strategy
Writing
Optimization (SEO)
Publishing
Promotion

Each one of these necessary categories complete and help make the content development process easier. So, it’s important to always focus on applying them in the most effective way possible in order for your business to grow.

Steps for building a strong content development process

1.) Find out your target personas

The first step towards content development that is effective is to find out who your target personas are. This step involves researching target personas through collecting demographic data about the target audience such as age, gender, education, and much more. Data can also be collected through surveys and online customer feedback to provide you with the most relevant information about who your target audience is and what are their interests. You could also research your business’s competitors to get the idea about who your target audience is because there is a high chance that your competitors are similar products or services.

2.) Target specific keywords

You can also target specific keywords in your content that will rank your content on websites. Keywords play a major role especially in blogs and website content where you can target specific keywords especially those that aren’t high in competition and have a high volume in search.

3.) Content strategy

Content strategy is the ongoing process where planning, development, and management of content is necessary to achieve business goals. A content strategy is executed through a plan that will help meet those goals and objectives. It is necessary for all businesses to use content strategy so they would know how to deliver the best value for their customers through the use of content as well as grow as a business reaching its marketing goals. One of the many goals of content is to help the customers become aware of the business and help them find the solution to the problems. It is through a content strategy that you can establish an online presence and help your business grow.

4.) Develop content

After you have gathered information about the target persona, found specific keywords, and developed a content strategy, the next step is to start writing your business’s content. When the content is published, you have to make sure to monitor and track how people are responding to your content. This helps in adjusting the content to make it more effective if it’s needed. Finding it challenging to develop and write content for your business? Osolutions can help you maximize and achieve your business’s goals of growth through the use of content as well as other various services. Related articles: What are digital channels?

Osolutions services that will help your business grow

Who are we?

Osolutions is one of the leading digital agencies in Saudi Arabia that specializes in offering digital marketing services, financial services, and a complete 360 program that will definitely guarantee your business’s growth. We serve different regions such as the GCC and Middle East focusing on transforming businesses from being offline to becoming a digitally enhanced business that can reach a wider set of customers and help you expand along the way.

Services that we provide

Content creation and SEO

We are considered one of the best content marketing services in Saudi Arabia agencies where our goal is to provide our clients with content that is unique and adds value to their target audience. We specialize in content creation for blogs, websites, social media, and mobile applications. Our SEO service is geared towards raising awareness and ranking through the use of certain keywords in Google which then reflects on your business’s growth.

Social media management and social media advertising

In social media management, we work towards analyzing social media audiences to develop a strategy tailored for each client. So, to achieve an effective strategy, we work on creating, publishing, and distributing content on social media, monitoring and managing the online community, developing excellent social media strategies, and measuring and reporting performance. As for social media advertising, we focus on reaching the highest number of suitable target audiences through paid advertisements that will ultimately convert into buyers of your product or service helping your business grow.

Branding

It has become really important for each business to establish itself as a brand so people can always remember and become loyal to your business. We establish your business’s branding through creating your brand’s voice in content development as well as designing your business’s logo and overall branding designs.

Customer service and sales

Our customer service is always there to support your business through online live chats and social media moderation. While our sales team works on answering and finding solutions to customers’ queries related to your business.

How can we help you in content development?

OSolutions has a team of dedicated content writers that specialize in writing short to long-form content such as blogs, website content, and social media content. We also provide exceptional seo service that goes hand in hand with our content writing strategy and writing. Through our seo professionals, we can guarantee you a high-ranking position on google’s SERPs. We have worked with many Saudi Arabian clients establishing their own content development process for their content in the long term. We have successfully delivered the desired outcomes for our clients in terms of content development and increasing their traffic. Therefore, Osolutions provides one of the best content marketing service in Saudi Arabia due to its content team’s dedication, management style, and professionalism. In conclusion, content development takes time and planning. It is through the team that content can really shine and help a business grow. There are many different steps that content specialists can take to develop a business’s content. If you find it hard to develop content, Osolutions can help you grow your business through the many digital services especially content creation to reach your goals.

How to select the best social media branding strategy?

May 4, 2021

by Nada with No Comment Digital Marketing

In today’s time, many businesses are going online establishing their brands so they can be present and serve the needs of many different customers. These businesses can sell products or services depending on what they are specialized in. However, because we are moving towards a more digitized business model, if you are planning to start your own business, you got to have social media as part of your plan. Therefore, you have to have a solid social media branding strategy that will help you reach your goals.

In this article, we will guide you toward knowing how to create and select the best social media branding strategy for your business.

What is social media branding?

Social media branding is one of the most powerful tools there is on the internet. It is used to help many businesses grow and expand their operations to reach many customers.

Through the use of social media, especially branding, many businesses can establish their brands and reach their target audience effectively.

But what exactly is social media branding?

Social media branding is all about engaging the target audience through the use of the right strategy and methods on different social media platforms. One of the main goals of social media branding is to boost brand awareness for businesses and personal brands.

How to select the best social media branding strategy?

1.) Develop your social media brand persona

This is the first step in creating and selecting a suitable social media branding strategy. So, when you are first establishing your business online, you have to first create social media profiles that are consistent across different channels so potential customers would associate all these accounts with your business.

You can use social media channels like Facebook, Instagram, Twitter, and Linkedin.

2.) Develop marketing personas

In this step for developing your social media branding strategy, you have to create your marketing personas, also known as buyer personas, which vary between different networks. This reason is that each channel targets specific audiences. For example, Tik Tok targets younger audiences than Facebook.

So, planning a social media branding strategy that targets younger generations and connecting it to the brand is the best option for attracting this segment.

This is done through creating marketing personas about what the potential customer is like based on their interests. Then, you match them to the best suitable social media channel. The final step is to create content that suits each marketing persona in the specified channel.

3.) Establish brand voice and tone

Brand voice and tone need to express and define what the brand is all about. It is through a brand voice that businesses show off the brand’s personality. For example, some businesses are sarcastic, others show a more informative tone, and others use various brand voices that suit them.

A brand voice can be expressed in even the smallest of details such as a business’s vocabulary and catchphrases through posts such as those written in Facebook engagement posts. It is important to have a consistent brand voice on all social media channels.

To have consistent social media branding, it is also important to visuals complement content and brand voice. This is very important when you develop your social media branding strategy.

4.) Create content specified for each social media platform

Because each content is different in terms of its audience, it makes sense that each platform needs specifically tailored content that suits each one of these channels.

For example, Instagram audiences like to see beautiful photos with or without filters while Facebook relies on content and photos that go together.

So, if you are trying to create the best Facebook posts, you have to first understand your buyer persona, write content that is appealing to them that solves their problem while answering their questions, and use a visual that looks really nice.

Here is a social media cheat sheet that will help you understand the best way to write content for every online advertising social platform.

5.) Create a content calendar and post frequently

Many brands fall into the mistake of starting to post at the beginning of establishing their brand online and then stop posting altogether. This doesn’t work really well because people start to forget about the brand and won’t be engaged to follow you resulting in low conversion rates.

Therefore, social media posting must be done consistently to build long-term relationships with your audience. For Facebook, this includes implementing social media campaign ideas such as creating Facebook engagement posts for the targeted segment to engage with the business.

Here is a simple schedule that you can follow when starting your business for posting consistent content:

Facebook: a couple of posts per day
Instagram: once per day
Twitter: three times per day
Linkedin: Once per weekday

6.) Measure impact of social media branding

Social media branding can be measured using 4 main metrics:

Volume: Volume measures how many people are talking about your brand on social media. It can be measured through different methods such as mentions and hashtags.
Reach: Reach measures how many people have seen your content online advertising social platforms. It is calculated when your business’s content appears on someone’s newsfeed.

Engagement: Engagement measures the interaction that people have with your brand and content across all social media channels. For example, in Facebook engagement posts, the engagement is measured through comments, likes, and shares. As engagement increases, brand awareness becomes higher and your brand spreads more easily to people.

Influence: Influence comes from providing value to the target audience and engaging with them to inspire them to take action involving your brand.

Related articles: How to Promote a New Product?

Advantages of social media marketing for brands

1.) Increased brand awareness

Social media can be used to help your business become more visible and establish its presence in the market. It is through the use of social media marketing that people begin to learn and know more about the business and what it is all about.

So, it is important to have a strategy, like a social media branding strategy, in mind when first starting to raise brand awareness for your business.

So, how do you start to raise awareness about the brand using social media?

Create social media profiles for your business and interact with others
Invite people that you know from your community to like and share your page so people can begin to interact with the content that you share while getting to know your business. When there are more views, shares, and likes, your business will become more known and establish brand awareness.

2.) More brand authority

Through communicating with customers by posting on social media original content and replying to them, your business appears more credible.

By taking the time to reply to customers and help them out, your customers will become happy. Due to these positive interactions, they will then begin to spread the word about your brand to others who will also learn and know about your brand and show them your brand authority and value.

Word of mouth is a really great tool to establish your brand awareness and authority. So, you got to establish this authority in your plan towards building social media branding strategy.

3.) Thought leadership

When you post value-based content with useful insights that are well written over a period of time, your business will be held in the position of an expert so using social media is a great power tool to spread all there is about your brand.

This is done mainly through staying communicative and sharing content with your target audience that is useful.

You can also use social media campaign ideas to promote your brand on social media to reach a state of being a thought leader in your niche.

In conclusion, if you want to create a great social media branding strategy, you have to start with understanding your target audience and their personas, creating social media profiles online for your brand, create content specified for each channel on social media, and measure the results to know what you can improve, change, or even let it stay.

How to create a successful branding strategy?

January 31, 2021

by Osolutions with No Comment Digital Marketing

How to build a strong brand? A brand that could face all the situations and the problems.
A branding strategy doesn’t mean the logo or the name or even the designs, it’s more deeper.

Building a strong brand has various impacts in your business to reach your goals, adopting the right step based on plans and strategy.

So what is the meaning of the branding and what is its return on your business. Many questions that will appear in your mind,
and you need to find the answers that will satisfy you.
And lets you draw your business’ professional path.

In this article, we will explain to you what the branding strategy is and we will show some tips that could help you to build your brand in a professional way.

Let’s start by defining the branding strategy:

What is the branding strategy?

The branding strategy is your way to plan all your business’ actions.

These actions will lead you to set a successful long term plan.

In this strategy, you will study all the aspects of your brand in terms of customers’ needs, market share, competitors, your resources, and sources.

To be able to re-allocate all your resources to achieve your business goals and to walk in a stable steps.

Seeking to have a strong branding strategy?

We will provide you with some tips to make into consideration during setting your strategy.

Also, building a brand strategy needs professional and creative thinkers that will help you to adopt the right track.

the track that will lead you to the blue ocean competition.

Osolutions will provide with all this privilege and more, just get in contact with us.

Set your purpose

It’s your promises and the value that you will add to the market.
Every brand has their own purpose.
The purpose that makes your company available on the market till now.

The promises differs based on many conditions but basically they are divided into two categories:

Functional: In this way, your purpose is to achieve your goals of generating sales and increasing the revenue of your brand.
Intentional: It’s the balance between making money and adding value to the society.

Let’s have an quick example of the intentional way,
IKEA’s vision: “At IKEA our vision is to create a better everyday life for the many people”

In this vision, they offer their value to make a better life for everyone.

By this way, they differentiate themselves in comparison with their competitors that define their brand as a furniture store.

Consistency

Being in touch with your customers in the different channels is very important in your brand strategy.

But which message should you deliver in which time?
It’s a very important point that you have to make into consideration.

Choose the right tone of voice with the creative words and the most catchy designs to ensure your presence in the mind of your customers.

Related article: How to create your digital marketing strategy ?

Emotion

While choosing your tone of voice, try to make the mix between rational and emotional.
Clients aren’t always rational.

But how to play on the emotion of the clients?

Of course, you studied your customers and you know their pain points which will make them sensitive.
But one of the most emotional ways that you could communicate to your clients is the after sales services.
To be in touch with them permanently.

Flexibility

Life changes, decisions change, also the customer behavior changes.
So you have to be flexible to change your strategy to be able to maintain your success and your presence on the market.

But changes doesn’t mean to replace your strategy,
it’s about some simple changes in your path and your actions and your tactics.

Loyalty

Have you heard about word of mouth before? It’s the way to build your brand ambassadors.
But how could you reach this level? It’s a very critical point that needs a lot of work and consistency.

To make your clients loyal, you have to offer them the mix between the product’s quality, the time deliverable, the professional after sales and customer services. All these components will make your customers loyal.

Then, from their part, they will recommend your products or services to their friends and family.

So try to offer to your customers the ultimate experience with your products and offer to them the privilege that makes them unique to transform them into brand ambassadors.

Competitive Awareness

The last thing to make into consideration while building your branding strategy is to track your competitors.
To know all their weakness points and work on them to offer to the market a product or a services that satisfy the clients’ needs.

But how to make the weakness of the competitor a strength to your brand?

As we mentioned before, creative words with catchy designs will help you to transfer your message to the market.

Don’t underestimate your competitors, observe all their actions and study them correctly. All these points will help you to gain more market share and acquire new customers.

By the end of this article, branding strategy is your way to create a brand that combines all the market requirements.
Also, to achieve your business goals adopting the right track.
So a strong company needs a strategy, a strategy in the different departments: marketing or finance or production or R&D.

In terms of branding strategy, it’s your tool to create a brand image and a brand identity that will be able to compete on the market.

It’s the time to create your branding strategy… Ask for a free consultation from Osolutions now!

How to build an effective Digital marketing 360 degrees

January 19, 2021

by toka elshall with No Comment Digital Marketing

How to apply a successful digital marketing strategy at your company? To adopt the right strategy, you might know that marketing it’s about a cycle. To get the maximum benefit, you have to do all the activities in this cycle. This cycle is called digital marketing 360 degrees.

Why should I apply this cycle at my company? What is the benefit of this technique? We know that your main objective is to reach your goals in the right way and build a reliable brand without wasting time. So, in this article, we will take you on a tour to discover all the details about each step in this cycle.

What is the digital marketing 360 degrees?

In the beginning, let’s introduce the 360 degrees technique. It’s about some step inseparables to form a chain. Chain of activities. You could apply the 360 degrees in many departments at your company to work efficiency and to reach your goals.

Applying the 360 degrees technique, it’s an opportunity for any business to help it to grow. You could apply this technique in the marketing department as well.

360 degrees in digital marketing is a funnel that walks in apparel with the customer journey funnel. In this funnel, you will do all your digital marketing activities.

To apply this funnel, Osolutions could help you in reach your objectives.

It includes as follows:

Website, Application
Content marketing, SEO, Social Media.
Outbound Email, Influencers campaigns.
Social media advertising, Pay per click (PPC)
Customer communication

How to apply 360 degrees in digital marketing?

As we mentioned, that the 360 degrees in digital marketing is a funnel.
Let’s explain to know more about the importance of these steps and how could you apply this step easily in your business

Related Article: How to create your digital marketing strategy ?

1- Website, Application

Depending on your business and your positioning, you might build a website or an application. Website or app will be your online store, your window to the market.

Your website or your app are your sales gates, the way that you could attract new customers and offer them your products or services.
Consumers could come back many times and visit your website and re-order again, in case you own an organized website or app.

So, you must create a great website, easy to use and user-friendly to push the clients to take action.

While creating, you should ask for a professional and unique website or app. Also, you might put into consideration these very important statistics:

Website speed: 40% of people close the website, if they exceed 3 seconds waiting for the website to load.
Check on different devices: 48% of users ignore your business, if they find that your website on their devices don’t work well.

Some Tips

User Experience (UX): an important tip that you have to invest in making your website user-friendly.
Video: it’s a great way to introduce your company and your products or services.

2- Content Marketing

Content is the king, it’s how you articulate to deliver your message to your customers to make them inspired by your products or services.

Do you know that 63% content marketers strongly agree with the idea that the perfect content marketing helps to provide a positive ROI.

A good content could be infographic, video, e-book, podcasts, social media, and blog posts. All these ways will help you to let your clients be aware of your products and services.

How to make my content competitive?

Seeking for the competition and to acquire a good market share, your content must be SEO optimized to help your website to be ranked on the top of the search engine results pages (SERP).

SEO is a very effective tool that you have to apply in your website. By respecting the SEO metrics, your customers will find you easily on the search engine.

SEO will help you to acquire new customers organically.

Why is SEO important?

Let’s talk from the statistics side:

93% of the online purchasing start with search
70% of user clicks goes to the organic sites
Users from the search engine are the source of traffic exceeding more than 300% while comparing with the social media traffic.

3- Outbound Email, Influencers’ campaigns

Do you know that

91% of users check their email daily.
44.25$ is the average ROI for each 1$ spent in Email marketing.

These statistics show the opportunity of using Emails as a way to promote your products or your services and to reach your potential customers. But while using the outbound email try to be personalized by mentioning the customer’s name, if available.

Is the influencers’ campaigns effective?

Yes, definitely.

Influencers’ campaigns offer to your business 89% ROI
85% increase your brand awareness
71% reach new customers
64% generate leads
44% improve brand advocacy
42% drive lead generation
36% expand share of voice
29% manage reputation
15% improve customer satisfaction

After reviewing all this statistics, you might make into consideration this tool that will help your brand to grow in a quick rhythm.

4- Social media advertising, Pay per click (PPC)

The last step in this fully integrated cycle is customer communication. Your relation with your clients continues after the purchase. You have to provide them a professional customer service and after sales service to be in contact with them in order to respond to all of their inquiries.

Why should I establish an after sales service?

It’s a very important action that will convert your clients to loyal ones. So, you have to try your best to make your customer satisfied.

A good customer service and after sales services will let 69% of your customers recommend your company which will build a positive word of mouth for your brand. Then acquire new customers.

In conclusion, digital marketing 360 degrees is a chain that we couldn’t interrupt. Each step completes the other in order to achieve your business goals in the right way. To execute this cycle in a very smart way, Osolutions will draw the cycle of success of your brand.

Draw your cycle with Osolutions, and ask for a free consultation now!