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Are Facebook ads worth it?

Facebook has become a very popular platform for many people around the world. Because many people are on it, many businesses are using it to reach their target audience through advertising such as using Facebook ads. Therefore, Facebook ads can help your business reach its target audience so it’s definitely worth it as well as can help your business in many other ways.

Reasons that Facebook ads are worth it

There are many reasons for using Facebook ads such as it is one of the ways that will help in promoting your business and establishing an online presence.

Offers analytics

Facebook ads offer you analytics and reports that show the performance of your ads. It can show your conversion rates and other social metrics within the ad manager.

You get insights about social metrics such as weekly reach, post engagement, page likes, clicks, conversions, and which posts have the best performance.

After seeing this data, you can then adjust your ads based on what will help your ad perform better.

Without Facebook analytics, you wouldn’t have known how to track or measure the progress of your ads and the ROI.

It can help you boost ROI because you get to understand where users are at in the sales funnel and then develop strategies that will lead them to become conversions.

Facebook analytics also shows you how users interacted with your page and website if there was an ad that lets the users go to your website. This happens because a Facebook pixel is placed on your website reporting back the data on Facebook analytics about users’ interaction with the website.

Targets your exact audience

Facebook targeting is really effective where you can target your exact audience based on interests, behaviors, demographics, locations, and languages.

You need to focus on targeting people who are more likely to become potential customers because these are the people who are more likely to become conversions. This happens through using Facebook ads.

Facebook ads will help you get better performance where it provides you with:

Higher relevance:
You can create custom ads created for targeted audiences that will guarantee you effective results.

Higher CTR:
Showing highly targeted ads to relevant audiences will lead to higher CTR because they are more likely to be interested in your ad

Higher engagement:
When your ads are relevant to your target audience, they are more likely to be engaged with your ad.

Higher ROI:
When you exclude people who aren’t your target audience, you can reach your target audience at lower costs and get a higher ROI.

Types of the Facebook target audience

Facebook provides 3 types of target audiences so that marketers have many options to choose from when wanting to reach potential customers.

1- Facebook saved audience

Facebook saved audience lets you target people who share specific demographics, interests, and behaviors. Then, you can save these targeting settings and use them to perform other ad campaigns.

But before saving the audience, you have to determine targeting through the following demographics such as:

Location: This is where you include and exclude locations based on where you see your target audience is located

Age: This is the age range that you want to show your ad to
Gender: You can set the gender as all or select only women or men

You can also use interest targeting and behavior-based targeting. Interest targeting allows you to reach audiences with certain interests, pages that they liked, and topics of interest.

While behavior-based targeting enables you to target those who have made a certain action such as completing a purchase.

2-Facebook custom audience

The Facebook custom audiences are those that are based on people who interacted with your business. You can choose to target those who visited your website, downloaded your app, interacted with you on Facebook, and provided their name and contact information.

3-Facebook lookalike audience

Facebook lookalike audiences are those that are based on targeting new customers who share common characteristics with your existing customers.

It works when Facebook takes information on current customers such as from traffic on your website and a list of people who interacted with your Facebook page.

1-Provides you with an option to create ads for specific objectives

Facebook ads can be created based on the objectives that you choose for your ad campaign. There are many objectives such as:

2-Awareness objectives

In the awareness objectives, you are targeting people at the top of the funnel with the purpose of introducing your product or service and building awareness so they can get to know about what you are offering.

It is divided into two campaign objectives in Facebook ads:

3-Awareness

These are people at the top of your sales funnel who still don’t know about your business so you are spreading awareness through Facebook ads to attract the highest number of who will get to know about your business and how it can help them solve their problem through your product or service.

In this objective, your main focus should be to get people to know more about your brand and to build a positive impression.

4-Reach

Reach is an objective where you want to reach the highest number of people in your target audience. It is measured as the number of people who saw your ad from your target audience

5-Consideration objectives

In the consideration objectives, you are targeting people at the middle of the funnel where they know about your product or service. You can further engage with your target audience at this stage by creating ads with content that further teaches them more about your business.

The consideration objectives are divided into:

6- Traffic

By choosing the traffic objective, you can get more people to visit your website. The goal of this objective is to drive people who are interested in your product or service but doesn’t necessarily mean that they are likely to make a purchase.

7-Engagement

In the engagement objective, you get more people to engage with you through using this ad. As a result, you get more shares, likes, and comments on your post. So, this decreases your cost on the long run because people are spreading the word about your business through word of mouth.

8-App installs

When you use app installs as an objective, Facebook targets people who are more likely to install your app through sending them to the play store.

9-Video views

In this objective, Facebook shows your ad to the people who are most likely to view your video. You can create. You can use the video views objective to show your business’s product or services and what makes your business unique.

10-Lead generation

In this objective, you can collect customer data without driving customers to your website.; you collect the data on Facebook. You can get data such as people’s names, emails addresses, and phone numbers and you use this data to turn these leads into conversions.

11-Messages

Using this objective, you can actually start conversations with your target audience. This happens through Facebook messenger and WhatApp business. You can also collect data and get leads.

12-Conversion objectives

This objective is suitable for those at the bottom of the funnel where they are more likely to make a purchase. The main goal of this objective is to get conversions.

The conversion objectives include:

Conversion

Facebook conversions are used to get your potential customers to perform an action on your website such as adding items to a cart or making a purchase. To collect data about conversions, you have to set up the Facebook pixel on your site and then choose the conversion objective.

It is best to use this objective after people have passed through the awareness and consideration stage because they are more likely to make a purchase.

Catalog sales

In the catalog sales objective, you can set up your shop on Facebook with all the products that you want to sell and integrate it with an eCommerce store so that you can boost sales.

You can use product feeds which is a list of all the products that you would like to display in your Facebook ads and that is linked to your eCommerce store.

Store visits

You can use this objective when you want people to visit your offline store. This happens through targeting people based on their location and delivering ads that will make them more likely to come to your store.

4-Helps in remarketing to people who interacted with you

Facebook remarketing is the act of running ads targeted towards past visitors of your website. For example, you have an eCommerce store, you may be getting traffic to your website to your checkout page but people leave before making a purchase.

So, through using Facebook pixel, you can identify those who left your website and run a targeted ad that will persuade them to make the purchase such as offering a coupon code in the ad.

In conclusion, Facebook ads are worth 100% because they help you reach your target audience and analyze data that came from creating the ads. Facebook ads are actually very useful for growing business so using them is really important and will ultimately reflect in your sales.

Osolutions

We hope you enjoy reading this guide

Are Facebook ads worth it?

Reasons that Facebook ads are worth it

Offers analytics

Targets your exact audience

Higher relevance:

Higher CTR:

Higher engagement:

Higher ROI:

Get your Facebook ad strategy recommendations which will help you by: