7-Engagement
In the engagement objective, you get more people to engage with you through using this ad. As a result, you get more shares, likes, and comments on your post. So, this decreases your cost on the long run because people are spreading the word about your business through word of mouth.
8-App installs
When you use app installs as an objective, Facebook targets people who are more likely to install your app through sending them to the play store.
9-Video views
In this objective, Facebook shows your ad to the people who are most likely to view your video. You can create. You can use the video views objective to show your business’s product or services and what makes your business unique.
10-Lead generation
In this objective, you can collect customer data without driving customers to your website.; you collect the data on Facebook. You can get data such as people’s names, emails addresses, and phone numbers and you use this data to turn these leads into conversions.
11-Messages
Using this objective, you can actually start conversations with your target audience. This happens through Facebook messenger and WhatApp business. You can also collect data and get leads.
12-Conversion objectives
This objective is suitable for those at the bottom of the funnel where they are more likely to make a purchase. The main goal of this objective is to get conversions.
The conversion objectives include:
Facebook conversions are used to get your potential customers to perform an action on your website such as adding items to a cart or making a purchase. To collect data about conversions, you have to set up the Facebook pixel on your site and then choose the conversion objective.
It is best to use this objective after people have passed through the awareness and consideration stage because they are more likely to make a purchase.
In the catalog sales objective, you can set up your shop on Facebook with all the products that you want to sell and integrate it with an eCommerce store so that you can boost sales.
You can use product feeds which is a list of all the products that you would like to display in your Facebook ads and that is linked to your eCommerce store.
You can use this objective when you want people to visit your offline store. This happens through targeting people based on their location and delivering ads that will make them more likely to come to your store.
4-Helps in remarketing to people who interacted with you
Facebook remarketing is the act of running ads targeted towards past visitors of your website. For example, you have an eCommerce store, you may be getting traffic to your website to your checkout page but people leave before making a purchase.
So, through using Facebook pixel, you can identify those who left your website and run a targeted ad that will persuade them to make the purchase such as offering a coupon code in the ad.
In conclusion, Facebook ads are worth 100% because they help you reach your target audience and analyze data that came from creating the ads. Facebook ads are actually very useful for growing business so using them is really important and will ultimately reflect in your sales.