15 ways to increase your site traffic in 2021 August 7, 2021 by Nada SEO In today’s world, many businesses rely on their websites and their traffic to get leads, sales, and conversions. Therefore, it has become essential to know the ways to increase your site traffic so your business can reach a higher number of people and accomplish its goals and objectives.Here are the top 15 ways to increase your site traffic in 2021 that will definitely help in expanding your business easily.15 ways to increase your site traffic in 20211.) Optimize website content for Google searchGoogle accounts for all organic search engines in many parts of the world. Therefore if you want to get more organic search traffic, you need to optimize your content for Google search.It has actually become one of the main ways to increase your site traffic easily. So, by using SEO tactics and practices, you can actually improve your ranking on the SERPS that appear on Google.2.) Use high quality visual contentOne of the easiest ways to increase your site traffic is through the use of visual content. People like photos and are visual in general; there are many who do web searches for images as well as text.Google has also made a number of updates that make Google image search easier to use. When you use search-optimized images on your website, you are more likely to have a higher chance to drive traffic to your website.For example, an e-commerce website with high quality images of products will definitely help in increasing the conversion rate easily because people will see how the products actually look and are more likely to trust your business.3.) Use advertising to increase your site trafficAnother way that helps with increasing your site’s traffic is through advertising such as display ads and PPC advertising. You can learn all about PPC advertising through our blog article titled What is a PPC advertising service?.When starting PPC advertising, it is critical to start with one campaign and a few ad groups that contain the keywords that you target the most. After executing the campaign, you can then start to test the keywords that you chose to see how effective the results are, such as whether it has a high number of impressions and clicks or not.These types of advertisements are really effective driving website traffic because it allows for your website to be shown for a wider audience.4.) Improve SEOYou have to regularly measure the results of your SEO techniques and practices to see which areas of your SEO strategy works well and which needs improvement.Therefore, consistent SEO audits should be conducted to adjust mistakes that may result while practicing SEO practices.It is also a crucial step to increase your site traffic because SEO affects your users’ experience and experience.5.) Have a high quality blogBlogging is considered one of the best ways that helps to increase your site traffic. It is through blogs that you can easily generate traffic and get new leads.Blogging, at its core, works to create a connection, inform the target audience with information about the area of interest , and find a solution for users’ query.Along with keyword research, blogs can rank in higher positions on Google and drive traffic 700 days after being published.6.) Be active on social media pagesHaving a social profile for your business won’t help to increase your site traffic even if you have a strong social media following.So, in order to convert social media traffic to website traffic, you need to post engaging social media content with links to your website that includes blog posts, company news, and promotions.7.) Send email newslettersThrough the use of email marketing, you can actually increase your site traffic easily. Here are some of the best email marketing practices:Include attention grabbing information in the subject line and body of the emailInsert a link or button that subscribers can click to learn more about the contentMake sure emails are mobile friendly because many emails can be opened from mobile phonesUse personalization techniques where you include the name of the subscriber in the emailsMake the email visually appealing with the use of well designed templatesConduct A/B testing to see which versions of emails receive more clicks than others8.) Use influencersInfluencers are always eager to share content with followers. Businesses can collaborate with influencers in many ways such as:Tag the influencer in a social media postInterview the influencerPay the influencer to run sponsored posts on social media pages9.) Exchange backlinksMany businesses are always trying to increase their website traffic, backlinks help in making this process easier. This is done through reaching out to sites and offering your content as an additional source to add on their websites.It is one of the simplest ways to increase your site traffic easily.10.) Start guest bloggingWhen businesses participate in guest blogging, they can easily get backlinks, boost referral traffic, and increase SERPS ranking.To find the best websites for guest blogging, you should start your research where you first check the content’s quality and domain authority. This is one of the easiest ways to increase your site traffic.11.) Link internallyThrough linking internally, your internal linking structure will definitely help with driving traffic to different pages on your site which will increase your site traffic easily.This also helps with providing a great useful user experience that runs smoothly.12.) Make sure to have a friendly user experienceYou have to ensure that both your website and mobile have a great user experience where there is easy navigation and structure on the website that makes it easy to use.13.) Incorporate video in content strategyVideo is a valuable asset that attracts new customers and keeps them engaged. It is proven that visual material helps with retaining information easily.Therefore, video marketing helps with holding your audience’s attention and increase your site traffic.14.) Research competitionBy understanding the competition, you can learn about which marketing channels to use.Through using a different tools, you can easily learn all about the competition such as their strengths and weaknesses. You can then focus on developing and expanding the business based on competition analysis.15.) Repurpose contentThrough repurposing content, you can have many different options and formats to use in various marketing channels.Repurposing content into videos tent to also get more views and engagement than text posts.In conclusion, these are the best ways to increase your site traffic in 2021 where you will be able to help your site grow and expand. These ways guarantee that your business as a whole will have better performance in terms of website performance too.